Chiamaka Odiba

DEBBIE ODIBA​ MARKETING MANAGER​ Alberta, Canada |- |- PROFESSIONAL SUMMARY Strategic and results-oriented Marketing & Business Development Leader with 7+ years of experience driving brand growth, optimizing market positioning, and leading high-impact campaigns. Adept at managing cross-functional teams, developing compelling content strategies, and leveraging data-driven insights to enhance audience engagement. Passionate about storytelling, thought leadership, and digital marketing to elevate brand presence in competitive markets. PROFESSIONAL EXPERIENCE BRAND STRATEGIST The Girl Power Foundation | Aug 2024 – Present ●​ Develop and implement brand strategies to enhance visibility and audience engagement. ●​ Designed Web to fit to brands goals (https://girlpowerfoundationng.org/) ●​ Create compelling storytelling content that aligns with the organization's mission and values. ●​ Oversee digital marketing campaigns, improving donor engagement and community outreach. ●​ Conduct market research and analytics, ensuring brand positioning remains strong. DIGITAL MARKETER Luxury City Interiors | Aug2022 – Aug2024 ●​ Led digital marketing initiatives, boosting online presence and lead generation by 40%. ●​ Managed and optimized SEO, PPC campaigns, and content marketing to drive traffic. ●​ Designed and implemented social media strategies, increasing audience engagement.(https://www.instagram.com/theluxurycityltd/) ●​ Developed email marketing campaigns, enhancing customer retention and brand loyalty. MARKETING & BUSINESS DEVELOPMENT LEAD Deep Blue Ventures | Jun 2022 – Aug 2024 ●​ Led and mentored a team of marketing professionals, ensuring cohesive brand messaging across digital, social media, and content marketing. ●​ Developed and executed a content strategy that positioned the company as an industry thought leader, leading to a 35% increase in engagement. ●​ Spearheaded multi-channel marketing campaigns, enhancing brand visibility and driving a 20% increase in client acquisition. ●​ Managed and optimized the company’s website, collaborating with designers and developers to improve UX and conversion rates. ●​ Tracked and analyzed KPIs, audience insights, and campaign performance, refining marketing strategies for higher ROI. BUSINESS DEVELOPMENT STRATEGIST Solavieve Technologies | Jun 2023 – Oct 2023 ●​ Partnered with leadership to develop strategic marketing plans, aligning with business growth objectives. ●​ Crafted engaging newsletters and email marketing campaigns, improving audience retention and conversion rates. ●​ Managed social media strategy, creating high-impact content that increased brand awareness by 25%. ●​ Organized and executed high-profile industry events, fostering relationships with key partners and stakeholders. CONTRIBUTIONS MANAGER Crusader Sterling Pensions| Mar 2019- Oct 2021 ●​ Launched targeted digital campaigns, leading to a 25% increase in audience engagement. ●​ Implemented data-driven marketing strategies, optimizing CRM tools to improve client retention and revenue growth. ●​ Led content creation efforts, ensuring brand consistency across all platforms. DIGITAL MARKETING MANAGER My CeetyTaxi Technologies | Feb 2018 – Mar 2019 ●​ Launched targeted digital campaigns, leading to a 25% increase in audience engagement. ●​ Implemented data-driven marketing strategies, optimizing CRM tools to improve client retention and revenue growth. ●​ Led content creation efforts, ensuring brand consistency across all platforms. CORE SKILLS ●​ Marketing Strategy & Execution – Content planning, campaign development, client engagement. ●​ Leadership & Team Management – Overseeing teams, mentoring talent, cross-functional collaboration. ●​ Content Development & Storytelling – Thought leadership, brand positioning, digital storytelling. ●​ Social Media & Website Management – SEO optimization, UI/UX improvements, audience engagement. ●​ Data Analytics & Performance Optimization – KPI tracking, conversion analysis, market research. ●​ Technical Proficiency – CRM platforms (Salesforce, HubSpot), email marketing tools, social media schedulers. EDUCATION ●​ Bachelor of Science in Economics, Covenant University ●​ Post-Graduate Diploma in Digital Marketing, ABM College ●​ Post-Graduate Diploma in Business Administration, Grace Polytechnic NOTABLE ACHIEVEMENTS ●​ Increased client acquisition by 20% through strategic marketing initiatives and lead generation tactics. ●​ Enhanced engagement by 35% via innovative content strategies and social media storytelling. ●​ Optimized website UX and SEO, improving organic traffic and conversion rates by 25%. ●​ Designed and executed data-driven campaigns, leading to a 30% increase in proposal success rates.