Chhakrey Kleang

KLEANG CHHAKRE - | - linkedin.com/in/chhakrey-kleang Phnom Penh, Cambodia Professional Profile Experienced and results-driven Market Intelligence and Audit Professional with over 10 years of cross-functional experience in market research, strategic planning, and operations audit. Proven ability to lead diverse teams, interpret complex data sets, and deliver insights that support data-driven decision-making. Highly skilled in stakeholder communication, business forecasting, and risk assessment, with a passion for improving business performance. Key Skills - Leadership: Team development, coaching, performance management - Market Strategy: Competitive analysis, pricing, promotion strategy, FGD, CLT, Market Size and Share analysis - Sales & CRM: Lead generation, pipeline management, CRM systems, Project management - Data & Reporting: Forecasting, KPI analysis, sales performance reporting - Audit: Operation Audit, Retail Audit, Risk Assessment - Tools: Power BI & Data Visualization, Advance excel, Canva, KooboToolbox, Survey Monkey - Trade: Strategy on Pricing & Promotional Strategy Professional Experience  Assistant Manager, Market Intelligence & Audit | Khmer Beverages, Phnom Penh | Nov 2022 – Present - Directed three functional teams across Market Intelligence, Trade Marketing, and Operation Audit, managing 16+professionals. - Designed and executed strategic pricing and promotional initiatives, contributing to sustained revenue growth. - Led comprehensive sales forecasting and market trend analysis to guide executive-level decision-making. - Developed integrated competitive intelligence strategies using internal analytics and external market data. - Facilitated project-based business insights for key initiatives across marketing, sales, and operations.  Market Intelligence Analyst | Khmer Beverages, Phnom Penh | Nov 2018 – Oct 2022 - Performed in-depth market surveys and competitive analysis aligned with the 4P marketing framework. - Provided data-driven recommendations to maintain market share and elevate customer satisfaction. - Monitored execution of regional plans and prepared detailed performance reports. - Supported demand planning and S&OP by forecasting product volumes and assessing growth areas.  Internal Audit Officer | VisionFund, Phnom Penh | Oct 2016 – Oct 2018 - Assessed operational risks and internal control systems to ensure regulatory compliance. - Documented findings in audit reports and followed up on corrective actions with department heads. - Participated in investigations of suspected fraud and supported management with conclusive evidence.  Recruitment Officer | VisionFund, Phnom Penh | Jan 2015 – Sep 2016 - Streamlined recruitment workflows and managed end-to-end hiring processes. - Conducted interviews, screenings, and facilitated candidate onboarding. - Maintained accurate employee records and developed hiring analytics reports.  Project Officer | BDLINK, Phnom Penh | Jan 2014 – Feb 2015 - Led field survey operations and quality control for market research projects. - Trained and coordinated project staff, ensuring timely delivery of data and reports. Education - Dual Master’s in Entrepreneurship & Project Management | Royal University of Law and Economics | Jun 2016 - Dual Bachelor’s in Economics | Royal University of Law and Economics | Jun 2014 References - Mr. Chivorn Peou – Director, MSO | - - Mr. Khemara Khiev – Manager, Central Excellence | rofessional Profile -