C H E TA N S U R E JA
SEO & DIGITAL MARKETING SPECIALIST
DETAILS
PROFILE
ADDRESS
Dynamic SEO Specialist with over 15 years of extensive experience driving
Titanium City Center - Corporate
Offices, C #903, 100 Feet Anand
Nagar Rd, Jodhpur Village
Ahmedabad, 380015
India
significant growth for diverse businesses in the digital landscape. Proven expertise
in developing tailored strategies that enhance online visibility and deliver
measurable results through ethical SEO practices. Skilled in utilising a variety of
analytics tools, including Google Analytics and SEMrush, to conduct
comprehensive audits and optimize performance. Committed to fostering
genuine engagement and trust between brands and their audiences, ensuring a
competitive edge in the market. Passionate about leveraging innovative digital
marketing techniques to achieve exceptional outcomes for clients.
EMPLOYMENT HISTORY
LINKS
Visit My Website
SEO Specialist | Organic Traffic, Elash Design Studio
LLC
Los Angeles
Jun 2023 — Present
SKILLS
Search Engine
Optimization(SEO)
Local SEO
Here’s the updated version with titles added to each pointer:
As a Freelance SEO Specialist, I currently provide services to enhance organic
traffic and improve on-page SEO for a well-established e-commerce website with
robust technical SEO. My work involves a strategic approach to improving website
performance and achieving measurable results. Key responsibilities include:
• Keyword Research: Conducting in-depth keyword research to align content
with user intent and search engine algorithms.
On-Page SEO
• On-Page Optimization: Optimizing meta tags, headings, internal linking, and
content structure to improve user experience and rankings.
Off-Page SEO
• Content Strategy Implementation: Implementing targeted content
strategies and delivering strategic SEO recommendations.
SEO Audits
• Performance Monitoring: Monitoring website performance using analytical
tools, identifying growth opportunities, and addressing on-page issues.
SEO Strategies
• Traffic and Ranking Improvement: Consistently driving measurable
improvements in organic traffic and keyword rankings.
Technical SEO
Through these efforts, I help businesses enhance their online visibility, drive traffic,
and achieve sustained growth in search engine rankings.
Digital Marketing
SEO Services & B2B Marketing, guHRoo payroll & hr
Carolina
Jul 2019 — May 2023
Social Media Marketing
Google My Business (GMB)
Google Ads
Google Analytics
Worked as a freelance SEO specialist with Guhroo, a leading provider of payroll
and HR services, to enhance their website's search engine visibility and execute
customized B2B marketing strategies. My key responsibilities included:
• Conducting in-depth keyword research to align with Guhroo’s target
audience and business goals.
• Optimizing on-page elements, including meta tags, headers, and content, to
improve rankings on search engines.
Keyword Research
• Developing a comprehensive link-building strategy to acquire high-quality
backlinks and boost domain authority.
Google Search Console
• Implementing technical SEO enhancements to ensure optimal website
performance and crawlability.
Performance Analytics
• Creating and managing tailored B2B marketing campaigns to drive
qualified leads and increase client engagement.
Content Optimization
Competitive Analysis
By leveraging my expertise in SEO and B2B marketing, I successfully improved
Guhroo’s online presence, driving significant organic traffic and meeting their
business objectives. This project was delivered as part of my professional
collaboration with Web Cures Digital.
LANGUAGES
English
Hindi
Gujrati
HOBBIES
Tracking
Watch Movies
Traveling
Play Cricket
Search Engine Optimization Specialist, BTmarketing
Calgary
May 2022 — Feb 2023
As a freelance SEO specialist, I provided tailored SEO services for BTmarketing
Inc., addressing their unique business needs and objectives. My role included the
following responsibilities:
• Comprehensive SEO Strategy Development: Designed and implemented an
SEO plan to enhance their online visibility and align with their business goals.
• On-Page Optimization: Improved website elements, including meta tags,
headers, and internal linking, to enhance search engine performance.
• Keyword Research: Conducted in-depth keyword analysis to target relevant
and high-traffic search terms for their industry.
• Content Development: Crafted engaging and SEO-friendly content to attract
and retain website visitors.
• Technical SEO Improvements: Resolved technical issues, such as improving
site speed, optimizing mobile responsiveness, and enhancing site structure.
• High-Quality Backlink Building: Built authoritative and relevant backlinks to
boost domain authority and improve rankings.
• Performance Analysis and Reporting: Monitored progress, analyzed key
performance metrics, and provided regular reports to ensure transparency
and measurable growth.
By aligning my services with BTmarketing Inc.'s marketing goals, I helped them
achieve improved search engine rankings, increased organic traffic, and a stronger
digital presence, resulting in sustained online success.
SEO Services, Horizon Labs
Victoria
Jan 2021 — Sep 2022
As a freelancer, I provide tailored SEO services to Horizonlabs, a prominent
industry leader, focusing on enhancing their digital presence and achieving
measurable growth. My approach integrates advanced SEO strategies to boost
search engine rankings, drive high-quality organic traffic, and improve overall
website performance. Key aspects include:
• On-Page Optimization: Optimize keyword-rich content, title tags, headers,
and metadata to improve relevance and rankings for targeted search queries.
• Technical SEO: Refine site architecture, enhance website speed, ensure
mobile responsiveness, and improve user experience for better search engine
indexing.
• Backlink Building: Implement white-hat strategies to build authoritative
backlinks, strengthening domain authority and increasing visibility in search
results.
• Content Marketing: Develop engaging, SEO-friendly content tailored to the
audience's needs, boosting engagement and driving traffic.
• Analytics & Reporting: Leverage advanced tools to track key metrics, monitor
progress, identify growth opportunities, and refine strategies for maximum
ROI.
• SEO Trends & Updates: Stay updated on algorithm changes and industry
trends to ensure Horizonlabs remains competitive in a dynamic digital
landscape.
• Sustainable Growth: Focus on long-term strategies that enhance brand
visibility, attract potential customers, and establish Horizonlabs as a strong
market player.
My ultimate goal is to help Horizonlabs achieve sustained growth, build a robust
online presence, and maintain their competitive edge in the industry.
SEO & Digital Marketing Services, Stratking
Marketing
Toronto
Nov 2021 — Apr 2022
As a freelancer, I provide comprehensive SEO and Digital Marketing services for
Stratking Marketing and their clients, focusing on tailored strategies to meet unique
business goals. Key highlights include:
• SEO for Stratking Marketing: Conduct in-depth audits, optimize on-page
content, refine metadata, and implement advanced SEO techniques to
enhance online visibility.
• Backlink Building & Content Marketing: Build high-quality backlinks and
develop engaging content strategies to drive audience engagement.
• Client-Centric SEO Services: Enhance search engine visibility, improve local
and organic rankings, and optimize website performance.
• Data-Driven Approach: Use analytics to refine strategies and deliver
measurable results.
• Brand Growth: Help increase brand awareness, drive traffic, and convert
visitors into loyal customers for long-term success.
SEO & Digital Marketing Consultant, WJJ Brands
Carolina
Oct 2021 — Jan 2022
As a freelancer, I partnered with WJJ Brands, a Business Development, Brand, and
Digital Marketing Agency, to enhance their SEO strategy and online visibility. Key
highlights of my contributions include:
• On-Page Optimization: Refine meta tags, descriptions, and website content
to improve search engine rankings and relevance.
• Off-Page SEO: Implement effective backlink strategies to boost domain
authority and visibility.
• Local SEO: Optimize local listings and strategies to enhance visibility in local
search results.
• Content Support: Review and post engaging blog content while providing
copywriting support to strengthen brand voice and audience connection.
• Performance Goals: Drive higher Google rankings, increase organic traffic, and
establish a strong SEO foundation for measurable, sustainable growth.
• Strategic Partnership: Collaborate with WJJ Brands to ensure ongoing
success and adapt strategies for long-term digital presence.
My focus is on delivering results that align with WJJ Brands' goals, fostering a fruitful
and enduring partnership.
Local & Organic SEO Services, Digital Oasis Australia
Pty Ltd
Melbourne
May 2020 — Aug 2021
As a freelancer, I provide tailored Local & Organic SEO services for Digitaloasis, a
leading digital agency. With a strategic, results-driven approach, my primary focus
is on enhancing their online visibility, driving organic traffic, and improving search
engine rankings to fuel business growth. My responsibilities include:
• In-depth Keyword Research: Identifying relevant local and organic search
terms to target and optimize their digital presence.
• On-Page Optimization: Refining website content, metadata, and internal
linking to align with SEO best practices, ensuring better search engine
performance.
• Backlink Building: Establishing high-quality, authoritative backlinks to
enhance domain authority and improve search rankings.
• Local SEO Strategies: Optimizing Google Business Profiles, local citations, and
ensuring consistency across local directories to boost visibility in local search
results.
• Performance Monitoring & Analysis: Using advanced analytics tools to
track performance and identify areas for improvement, refining strategies for
consistent growth.
Through my dedicated SEO services, I aim to establish Digitaloasis as a top-tier
agency in their industry, achieving measurable results and ensuring long-term
digital success.
SEO, Local SEO, and Backlink Building Services,
Inbound Squad
Edmonton
Jul 2020 — Apr 2021
I provided comprehensive SEO services for Inbound Squad's client, a dental
specialty clinic specializing in Orthodontics and Pediatric Dentistry, to boost their
online visibility and drive targeted traffic. Key highlights include:
• Website Audit & Optimization: Conducted a thorough WordPress site audit
to identify technical improvements, implement on-page SEO, and ensure
compliance with the latest standards.
• Keyword Strategy: Researched high-value keywords aligned with the clinic’s
services and local market to attract the right audience and improve search
rankings.
• Strategic Reporting: Developed detailed reports with actionable insights on
search rankings, keyword targeting, and competitor analysis for performance
enhancement.
• Link-Building: Implemented a tailored strategy to secure high-quality
backlinks from authoritative healthcare and dental industry sites, boosting
domain authority.
• Local SEO Enhancements: Optimized Google My Business, ensured
consistent NAP details, and created localized content, improving local search
rankings and patient acquisition.
• Performance Tracking: Monitored key metrics, adjusted strategies, and
delivered measurable improvements in rankings, organic traffic, and online
presence.
My efforts contributed to the clinic's sustained growth, helping them attract more
patients and establish a strong digital footprint.
Online Repuation Managment with SEO Services,
Reputation.ca
Toronto
Jul 2019 — Oct 2020
As a freelancer, I provide SEO services for Reputation.ca’s clients, focusing on
enhancing their online visibility and driving meaningful traffic to their websites.
My role involves implementing advanced SEO techniques to improve search engine
rankings, optimize on-page content, and increase organic reach. I work closely with
Reputation.ca's clients to ensure that their digital strategies align with their unique
goals, empowering them to build and protect their online reputations.
Key services I provide for Reputation.ca’s clients include:
• On-page SEO optimization: Conducting keyword analysis, optimizing
content, and refining metadata to improve search engine rankings.
• Backlink strategy development: Building high-quality backlinks to enhance
authority and boost organic traffic.
• Local SEO: Optimizing content and strategies to improve visibility in local
search results.
• Competitor analysis: Analyzing competitors' SEO techniques to stay ahead
and refine strategies.
• Performance tracking and reporting: Regularly monitoring results and
adjusting strategies to ensure sustained growth and improved online
presence.
Through these services, I help Reputation.ca’s clients achieve better visibility,
enhanced digital presence, and stronger online reputations in their respective
markets.
Lead SEO & SEO Strategist, Ace SEO Consulting
Calgary
May 2019 — Aug 2020
As a freelancer, I provided expert SEO services for ACE SEO and its clients, enhancing
online visibility and search rankings. My responsibilities included:
• Customized SEO Strategy: Developed tailored SEO plans to align with
business goals and improve search engine performance.
• Collaboration: Worked with PPC and Social Media teams to integrate SEO
strategies, maximizing ROI and boosting conversions.
• Website Audits & Keyword Research: Conducted in-depth audits and
identified high-value keywords for targeted optimization.
• On-Page & Backlink Optimization: Refined content, metadata, and built
authoritative backlinks to improve rankings.
• Performance Monitoring: Utilized Google Analytics and SEMrush to track
results and refine strategies.
I helped ACE SEO and clients achieve sustained growth and a stronger digital
presence.
White-label outsourcing SEO services, Adaptify
Burnley
Apr 2019 — Jul 2020
As a freelancer, I provide specialized SEO services for Adaptify's clients, working
closely with their team to develop and execute high-quality, tailored SEO strategies.
My services cover a broad range of SEO techniques, including:
On-Page Optimization: Enhancing website structure, meta tags, headings, and
content to ensure it's search-engine friendly and optimized for target keywords.
• Keyword Research: Conducting in-depth keyword analysis to identify
high-value terms, ensuring the client's website targets the most relevant and
profitable search queries.
• Technical SEO Audits: Performing comprehensive site audits to identify and
resolve technical issues, such as site speed, mobile responsiveness, crawl
errors, and URL structure, which impact search engine rankings.
• Backlink Building: Developing and executing a strategic link-building plan to
acquire high-quality, authoritative backlinks that improve domain authority
and organic rankings.
• Content Optimization: Optimizing existing website content to make it more
engaging, informative, and aligned with user intent and search engine
algorithms.
• Local SEO: Improving local search visibility through localized content, Google
My Business optimization, and building citations to help clients rank higher in
local searches.
By focusing on these key areas, I work to enhance the search engine rankings,
drive targeted organic traffic, and improve overall online visibility, helping Adaptify's
clients achieve sustainable growth and long-term success in their respective
industries.
SEO & PBN Manager, Impressive
Melbourne
Jun 2018 — Feb 2020
As a freelancer, I provide comprehensive SEO and PBN management services for
Impressive's clients, focusing on driving significant improvements in their organic
visibility and online performance. My services include:
• On-Page Optimization: I optimize website elements like meta tags, headers,
content, and images to ensure they align with targeted keywords and are
search-engine friendly.
• Technical SEO: I conduct detailed technical audits to identify and resolve
issues related to site performance, crawlability, and indexation, enhancing the
overall user experience.
• Content Marketing: I create high-quality, SEO-optimized content tailored
to each client’s audience, designed to increase engagement, attract organic
traffic, and boost keyword rankings.
• Strategic Link Building through PBN Network: I manage a private blog
network (PBN) to build authoritative backlinks, enhancing domain authority
and improving search engine rankings.
My role is to work closely with Impressive’s clients, executing tailored strategies
to increase organic traffic, improve keyword rankings, boost brand awareness, and
drive conversions. I am committed to providing measurable results through ethical
SEO practices, helping clients achieve their business objectives and long-term
growth.
Local & Organic SEO Services, Giant Partners
Thousand Oaks
Jul 2017 — Aug 2019
As a freelancer, I offer comprehensive SEO services for Giant Partners, Inc.'s clients,
focusing on optimizing their digital presence and driving organic traffic. My work
involves:
• Keyword Research & On-Page Optimization: Conducting in-depth keyword
analysis, optimizing page titles, meta descriptions, headers, and content to
improve search rankings and user engagement.
• Technical SEO Audits: Performing thorough audits to identify and resolve
technical issues, enhancing website performance and search engine
crawlability.
• Content Creation: Developing SEO-friendly articles, blogs, and web pages,
strategically using internal and external links, high-quality images, and videos
to boost relevance and authority.
• Backlink Building: Acquiring authoritative backlinks through outreach, guest
posting, and collaborations with industry leaders to improve domain authority
and rankings.
• Website Maintenance: Ensuring websites are secure, fully optimized, and
functioning smoothly, addressing broken links, performance issues, and
updates.
• Social Media Strategy: Designing and executing campaigns to drive
engagement, increase brand visibility, and encourage traffic back to the
website.
This holistic approach ensures sustained growth, better SEO performance, and
long-term success for clients.
Digital Marketing Expert, 247 Lab
Ontario
Nov 2018 — Mar 2019
As a freelancer, I provide tailored and results-driven digital marketing services to 247
Labs, a dynamic web and app development company. My expertise in SEO and SEM
helps businesses like 247 Labs increase website traffic and generate high-quality
leads.
Key services I offer include:
• SEO Optimization: Developing strategies to improve search engine rankings,
drive organic traffic, and enhance user engagement through SEO best
practices.
• Content Creation: Crafting high-quality, SEO-optimized content that aligns
with industry trends and attracts the right audience.
• AdWords Campaign Management: Running targeted campaigns on search
and display networks to maximize ROI and lead conversions through
continuous performance monitoring.
• Tailored Strategies: Collaborating with 247 Labs to align digital marketing
efforts with their specific growth goals, driving traffic and improving
conversions.
My commitment is to deliver measurable success and foster long-term business
growth for 247 Labs.
SEO Account Manager, Baytech Digital
San Jose
Feb 2017 — May 2018
As a freelancer, I provide comprehensive SEO services for Beytech Digital's clients,
focusing on boosting organic traffic, improving search engine rankings, and driving
measurable business growth. My role involves developing and executing tailored
SEO strategies that align with each client’s unique goals and target audience.
My role includes:
• Tailored SEO Strategies: Developing and executing SEO strategies aligned
with each client's specific goals, ensuring maximum impact.
• Keyword Research & Content Optimization: Conducting in-depth keyword
research to identify valuable opportunities and optimizing content to improve
relevance and visibility.
• On-Page SEO: Refining meta tags, creating high-quality content, and
implementing internal linking strategies to enhance website performance.
• Off-Page SEO: Building high-quality backlinks to increase domain authority
and improve rankings.
• Technical SEO Audits: Identifying and fixing crawl errors and other site issues
that hinder search engine visibility.
• Performance Tracking: Monitoring key metrics using analytics tools,
adjusting strategies as needed to ensure continued growth.
By staying updated with industry trends and algorithm changes, I ensure my
strategies remain effective, helping Beytech Digital's clients achieve long-term
success and sustainable growth.
SEO Account Manager, Addon Solutions Pvt Ltd
Ahmedabad
Aug 2014 — Dec 2016
After being promoted to SEO Account Manager at Addon Solutions Pvt Ltd,
Ahmedabad, I took on a more strategic and leadership role in overseeing client
accounts and driving the success of SEO campaigns. My key responsibilities
included:
• Client Relationship Management: Managing client accounts, maintaining
regular communication, and ensuring client satisfaction through effective
SEO strategies and consistent campaign performance.
• SEO Strategy Development: Leading the development of customized SEO
strategies tailored to each client's business goals, target audience, and market
trends.
• Team Leadership & Collaboration: Coordinating with cross-functional teams,
including content creators, developers, and designers, to ensure seamless
implementation of SEO strategies and optimize client websites.
• Campaign Performance Monitoring: Tracking the performance of SEO
campaigns, using tools like Google Analytics, SEMrush, Ahrefs, and Google
Search Console to analyze key metrics and make data-driven decisions.
• Client Reporting & Communication: Delivering comprehensive SEO reports
to clients, presenting key insights, and providing actionable recommendations
for further optimization.
• Budget & Resource Management: Managing project timelines, budgets,
and resources to ensure SEO campaigns are executed within scope and on
schedule.
• Training & Mentorship: Training and mentoring junior SEO team members to
ensure alignment with best practices and maintain high standards across all
projects.
Under my leadership, the SEO team successfully delivered enhanced results for
clients, resulting in increased traffic, improved conversions, and overall growth in
online visibility.
SEO Expert, Addon Solutions Pvt Ltd
Ahmedabad
Feb 2012 — Aug 2014
I worked as an SEO Expert at Addon Solutions Pvt Ltd, Ahmedabad, where I
developed and implemented effective SEO strategies for a diverse range of clients.
My key responsibilities included:
• Keyword Research & Competitor Analysis: Performing in-depth keyword
research and analyzing competitor strategies to optimize website content and
improve search engine rankings.
• On-page SEO: Executing on-page SEO tactics, including meta tag
optimization, content optimization, and internal linking strategies.
• Off-page SEO: Implementing off-page SEO efforts, such as backlink outreach,
to enhance domain authority and improve organic traffic.
• Local SEO: Enhancing local SEO for clients, improving their online visibility in
local searches and driving more foot traffic to physical locations.
• Performance Tracking & Analysis: Utilizing tools like Google Analytics, Google
Search Console, SEMrush, and Ahrefs to track website performance, analyze
key metrics, and adjust strategies for continuous improvement.
• Content Collaboration: Collaborating with content teams to ensure
SEO-friendly content development and ensuring keyword integration
throughout website copy.
• Reporting & Client Communication: Delivering detailed SEO reports
to clients, highlighting key performance indicators (KPIs) and providing
actionable recommendations for ongoing optimization.
My work led to measurable improvements in organic traffic, website conversions,
and overall online presence.
EDUCATION
Bachelor of computer application- BCA, Saurashtra
University, Rajkot
Mar 2005 — Nov 2008
Master of Computer Applications - MCA, Gujarat
University
Dec 2008 — Mar 2011
