Cheryl Cavanagh

Cheryl Cavanagh 545 Kingston Road, Raynes Park, London, SW20 8SF, UK-Tel (- I am an enthusiastic freelance Web, Digital and Social Media Consultant. I am keen to keep learning new skills and being able to be creative, feeling like I have accomplished a goal as both an individual and part of a team. I like to find a new way of doing things & troubleshoot and take a new approach - even if popping to the shop for sweets for the team to keep us going! I'm looking for my next professional challenge Key Skills Microsoft Office packages Adobe packages (In Design Dreamweaver, Photoshop, Premiere Pro) HTML + Facebook Application Design Photography/Video + Photo/Video Editing. Strong organisational skills – including events, street team & fan club management. Travel arrangement and tour management. Social Media Management, Content Management, Digital Marketing, Email Marketing and Online PR. Copy writing and proofing, Feature/Editorial Writing. Extensive knowledge of key Social Media Platforms including Facebook, Twitter, Instagram, YouTube etc for promotion. Employment History Freelance Social Media, Online Publicist, Digital Marketing Consultant and Content Writer. Self Employed (November 2012 to present) As a freelance consultant I have been working with clients in a range of industries from entertainment, music, events to finance and travel to improve and create strong digital and social media marketing campaigns and also running content for digital outlets. Digital Marketing & Website Manager Red Box London, Fulham, London. March 2019 to present I came on board with the Red Box team to create a brand presence online and improve the brand awareness – allowing them to reach and promote to a wider range. Key Skills: Digital Marketing, Social Media and Website management. Online brand presence analysis and strategy creation. Photography of projects for website Managing advertising campaigns Managing external resources for SEO and website management. Key Achievements: Content planning and strategy increased SEO Developed online brand presence through social media, and brought all accounts online with company branding Increased Social Media Interaction and Reach to 130% so far. Increased sales enquiries through digital marketing by 150%. Digital Marketing Manager Operations, Digital Marketing & Website Manager Anderson Tours/Anderson Travel (Freelance) November 2012 – March 2019. I returned to Anderson Tours to run the company's digital marketing and website in late 2012 where I helped with the company's rebranding and project managing a new website launch. In January 2016 I additionally took over the Tours Operations Department, managing tour managers, all hotel and travel arrangements, and managing the operations team in the office. Key Skills: Digital Marketing, Social Media and Website management. Creation, design & management of email marketing database Travel photography for print and web marketing materials. Affiliate Marketing Scheme management Hotel and Travel arrangements including managing department budgets Staff and schedule management Key Achievements: Launched new website and products with maximum online exposure Developed online brand presence through social media, and brought all accounts inline with company branding Increased Social Media Interaction and Reach to 200% Increased sales through digital marketing by 300%. Project managed the design and implementation and launch of new website. New Media Marketing Manager & Online Publicist. Transcend Music April 2010 to October 2013 In my position with Transcend Music, an independent music company based in the UK, I have implemented key digital marketing improvements for both the brand and its artist’s, to build strong and constantly growing fan communities. I am currently responsible for developing strong marketing campaigns for key releases and promotions for the company’s artist roster, and label services division clients. Key Skills: Online promotion, PR, marketing and website content management Creation, design & management of email marketing database Social media development and support for bands and brand, creating brand social media strategies Digital Marketing Strategy for releases and tours. Photography and Video. Key Achievements: 300% Increase in Facebook Community for Transcend Music Increased email database growth and interaction for label and key artist clients. Improvement of overall web presence for brand and key artists Setting up key promotional events and campaigns for album and artist releases. Head of Social Media & Marketing & Online PR. Licklibrary.com, Roadrock Music Ltd, Romford October 2009 to August 2012 My role with Roadrock Music International was to develop and initiate a Social Media Campaign for the company’s Online Guitar Community, LickLibrary.com which specialise in DVD and Online Guitar Tuition. The initial campaign involved Creating & maintaining brand awareness online, researching marketing opportunities to increase web traffic to company websites through promotion through social networking sites and network of guitar bloggers & reviewers. In addition to this I successfully launched digital campaigns for the company's two new digital musician magazines and a Band contest with Marshall Amplification. Key Skills: Online promotion, PR, marketing and website content management. Email marketing and database management Online PR, Artist Interviews and liaison in the studio and on location and shows and Festivals. Community management Social media development and management for all brand and publication channels. Event marketing, online PR and production management for live Shows and events. Photography and Video. Digital and Print Material Production and Proofing. Key Achievements: 400% Increase in Facebook Community. Successfully organised and ran an all day live musician event with 500 paying guests. Successful launch of 2 digital musician magazines and fast growth of Social Media Channels Increased email marketing database interaction. Sales, Marketing & Publicity Manager. Anderson Tours, London Oct 2007 to October 16th 2009 My role with Anderson Tours, a London based coach tour operator, was a mixture of hands on sales and marketing. I was responsible for initiating and maintaining key client and agent relationships with the goal to increase sales of tours to individuals and groups. I managed all print and digital marketing, promotional material and web content to maximise the exposure of the brand’s products and services to existing and new customers. Key Skills: Online promotion, PR, marketing and website content management *Creation, design & management of email marketing database UK and Overseas Travel Organisation Travel photography for print and web marketing materials. Key Achievements: Launched and helped redesign key websites and landing pages which resulted in an increase to web sales. Created new opportunities to build new partner and client relationships. Increased group sales through schools and organisations. Agency Sales & Group Development Consultant. TUI UK Ski Department, Kingston upon Thames August 2004-Oct 2007 In my role at TUI UK, I worked my way up from After Sales Assistant to the Agency Sales and Group Sales Department managing large key corporate client and school groups international ski holidays and events. I also assisted with design and development of marketing materials for physical and digital distribution, brochure production and supporting key travel agent sales and events. Other experience & projects Charity event activity coordinator Event co-ordination for Music For Relief, non profit organisation (2006 to 2013) Managing the team and currently planning/co-coordinating London based live Music fundraiser for UK Environmental charities on behalf of Music for Relief. Co-ordination of tree planting event for the organisation with volunteers from a major label band fan club. Running fundraising and awareness team activities at concerts at major London venues. Education & Qualifications Releasing & Marketing Music – CAT City University London BTEC ND In Media – Merit Distinction Kingston College, Kingston Upon Thames, Surrey GCSE’s (9x A-C Grades including English, IT, Mathematics, Science, Geography) Raynes Park High School, New Malden, Surrey References Available Upon Request