Cherwin Lam

CHERWIN LAM Versatile and proactive professional with experience spanning e-commerce customer support (Shopify & Gorgias), executive assistance, bookkeeping, operations, logistics, and client communications. Skilled in managing product listings, resolving customer inquiries, and streamlining workflows while also excelling in invoicing, bookkeeping with QuickBooks and Xero, data entry, calendar and inbox management, and team coordination. Experienced in creating and scheduling social media content for both individuals and companies (Instagram, TikTok, Facebook, LinkedIn) to boost engagement and brand presence. Adept at working in remote environments, balancing high-volume tasks with attention to detail, and delivering results under pressure. Proficient in Shopify, Gorgias, QuickBooks, Xero, HubSpot, Microsoft Office Suite, Google Workspace, and CRM tools, with strong organizational, communication, and problem-solving abilities. Professional Experiences JNC Corporation – Remote Sep 2024 - Aug 2025 E-commerce Support Associate (Shopify) Managed Shopify product listings, including descriptions, images, pricing, and inventory. Customized product pages, FAQs, and promotional features while ensuring brand consistency. Configured store settings: checkout, shipping zones, payment gateways, and customer notifications. Provided customer support via Gorgias across email, chat, SMS, and social media. Processed refunds, exchanges, and order tracking by integrating Gorgias with Shopify. Created macros and rules to automate responses and streamline ticket handling. Assisted in bookkeeping tasks using QuickBooks and Xero, including preparing invoices, reconciling accounts, and maintaining accurate transaction records. Generated simple profit and loss statements and financial summaries to support management decision-making. Freelance | Artist under ABS-CBN / Star Magic Management | Remote Sep 2023 - Aug 2024 Executive Assistant & Brand Partnerships Coordinator Provides full administrative and operational support for a public figure in the entertainment industry. Created, scheduled, and monitored social media posts across Instagram, TikTok, and Facebook to boost engagement and maintain consistent online presence. Manage email communications with agencies and brand clients; draft and negotiate proposals and deliverables. Coordinated meeting schedules, follow-ups, and task assignments using scheduling software (Trello, ClickUp, Google Calendar) across multiple time zones. Prepare contracts, campaign briefs, and content timelines while safeguarding sensitive documentation. Maintained organized digital filing systems in Google Drive for quick retrieval of documents. Tracked deadlines and deliverables using Excel and Google Sheets, ensuring on-time project completion. Performed accurate data entry of client information, contracts, and campaign details into spreadsheets and CRM tools (HubSpot, Google Sheets). Closed and coordinated campaigns worth ₱50,000+ per post, ensuring timely delivery and client satisfaction. KOL-Lab - Influencer Marketing - One World Place, BGC Mar 2023 - Sep 2023 Sales Intern Identified and onboarded 150–200 leads using AI tools like Apollo. Coordinated with KOL Lab for influencer and partnership campaigns, scheduling content and promotions on Instagram, TikTok, LinkedIn, and Facebook. Handled contract dispatch and follow-up post-deal closure. Updated and maintained client databases using Excel and HubSpot CRM. Scheduled client follow-ups and maintained communication logs. Winlam Marketing Corporation - Winlam Marketing Philippines, 29-A Gen. Tirona St., Bagong Barrio, 138 Caloocan City Metro Manila Operations & Logistics Associate Oversaw compliance documents and inventory records, ensuring timely and accurate reporting. Coordinated with suppliers for deliveries, quotations, and purchase orders, ensuring smooth business operations. Created a product line called Tigloo (fruit shape jelly) that sold more than 5000 boxes in the Philippines. Supported administrative tasks, including spreadsheets, reports, and customer communications. Tracked shipments and resolved delays by liaising with vendors and internal teams. Prepared product summaries and internal reports for management. Education Level Feb 2022 - Mar 2023 De La Salle University Manila - 2401 Taft Avenue, Manila Philippines Bachelor of Business Management, 3.10/4.00 Consistent Second Honors Dean's Lister Gold and Best Thesis Awardee for Business Management Uno High School - 1440 Alvarado Ext, Tondo, Manila, 1012 Metro Manila, Philippines High School Diploma in Accounting, Business, and Management Spearheaded a fundraising event for the 60th anniversary of Uno High School that generated P60,000 for the school. Created a marketing campaign for the promotion of the school's 60th anniversary Contacted carnival games and food stalls suppliers for the fundraising event Organisational Experience Team Communication - De La Salle University Manila, Philippines Jan 2021 - Jun 2022 Assistant Vice President for Marketing & Linkages Cold emailed more than 40 organizations/companies that sponsored our event Responsible for maintaining strong relationships with partners Hult Prize at DLSU - De La Salle University Manila, Philippines Feb 2022 - Jun 2022 Marketing Strategy Officer Contributed 6 marketing materials such as copies and captions that generated more than 150 likes and shares at the Facebook Page Managed the analytics of our Facebook Page and adapt to the possible changes for more exposure. Hult Prize at DLSU - De La Salle University Manila, Philippines Mar 2022 - May 2022 Project Head - Real Sustainable Living Led 8 people under 4 committees: External Relations, Marketing, Events, Operations Met and exceeded KPI of 130 annual attendees to seminars/webinars Extensive use of Excel to produce and maintain attendee insights dashboard Skills, Achievements & Other Experience Soft Skills (2025): • Core Skills: Executive Administrative Assistance & Confidential Support Calendar Management & Inbox Organization, Travel Planning & Event Coordination, Client Communication & Relationship Management, Scheduling & Time Zone Coordination, Documentation, Reporting & Data Entry, Strong Research, Organization & Problem-Solving Skills • Typing Speed: 65+ WPM | Fast, detail-focused, and highly responsive • Own laptop and high-speed internet • Available full-time Hard Skills (2025): • E-commerce & Customer Support: Shopify (Product Listings, Store Customization, Order Management), Gorgias (Ticket Handling, Macros, Rules, Analytics), Refunds & Returns, Customer Communication • Bookkeeping & Finance: QuickBooks (Invoicing, Reconciliation, Reports), Xero (Bookkeeping, P&L, Expense Tracking), Data Entry & Financial Recording • CRM and Operation Tools: (HubSpot, Mailchimp, Zoom, Meta Business Suite) • Technical Tools: Microsoft Office Suite (Word, Excel, PowerPoint, Outlook), Google Workspace (Docs, Sheets, Drive, Calendar, Gmail), Scheduling & Remote Tools (Zoom, Slack, Trello, ClickUp) • Design Tools: (Canva, Capcut, Adobe Products, AI image and video generation tools)