Cherrylene Cartagena Pepito

CHERRYLENE CARTAGENA - PEPITO Philippines | - |-| linkedin.com/in/cherrylene-el-el PROFESSIONAL SUMMARY Experienced Digital Marketing Specialist & Virtual Assistant with 13+ years supporting startups, SaaS businesses, and coaching brands. Skilled in marketing automation, CRM management, and multi-platform content scheduling. Proven ability to keep backend systems organized, communications flowing, and marketing campaigns on track. • Built and managed marketing automations, sales funnels, and onboarding workflows using HubSpot, Keap, and Simplero. • Delivered social content, email marketing, and campaign coordination across industries including tech, ecommerce, coaching, and services. • Trusted for meticulous execution, clear communication, and consistent support across remote and international teams. • Actively support CRM hygiene, customer segmentation, email list building, and KPI tracking. PROFESSIONAL EXPERIENCE Marketing Assistant Elements (Remote) — Aug 2023 – May 2025 • Oversaw social scheduling, email optimization, and UTM tracking for social campaigns. • Managed LinkedIn and webinar visibility while supporting overall workflow coordination. Digital Marketing Assistant First Cornerstone Group, LLC (Remote) — Jul 2024 – Apr 2025 • Created promotional emails and webinar workflows in Keap/Infusionsoft. • Uploaded podcast videos to YouTube, wrote descriptions, and managed Zoom scheduling. • Maintained contact lists and performed weekly backups via Egnyte. Administrative Assistant Evo Tech Software Solutions Inc (PH) — Oct 2023 – Apr 2024 Researched Amazon sellers and brands across 1P and 3P categories. Generated GMV and contact reports using NetSuite; cleaned duplicate records. Imported/exported files and assigned sales leads in the CRM. Technical Virtual Assistant Infospray (Remote) — Jan 2023 – Mar 2024 • Supported onboarding calls and set up Simplero accounts and DNS settings. • Managed Facebook Business Manager, custom conversions, and pixel setup. • Recovered over 30 hacked ad accounts and resolved Facebook ad issues. Marketing Support (HubSpot & WordPress) Staffing Referrals (Remote) — Nov 2021 – Feb 2024 • Built email campaigns, automated sequences, and reminders in HubSpot. • Managed blog and podcast content on WordPress and scheduled newsletters. • Generated client-facing reports and tracked performance metrics. Digital Campaign Manager HolyCow Digital (Remote) — Sep 2020 – Feb 2023 • Built webinar funnels, EasyWebinar integrations, and Zapier automations for financial clients. Event Coordinator Purple Virtual (Remote) — Jul 2020 – Nov 2021 Coordinated online events with organizers and led a support team during live sessions. Monitored smooth execution of technical tasks across events. Lead Generation Specialist PEMA (Remote) — Apr 2021 – Aug 2021 • Managed 20–60 LinkedIn/email accounts, booked appointments, and handled prospect engagement. • Wrote scripts and used tools like Jarvee, Ulinc, and Socinator. Digital Marketing Manager FoxMetrics (Remote) — Jun 2020 – Aug 2021 • Managed blog updates, social media scheduling, and SEMrush audits. • Tracked marketing calendar tasks and handled cross-team coordination. Marketing Coordinator Simployee (Remote) — Aug 2020 – Dec 2020 • Managed social media calendars and published SEO-optimized content on schedule. • Coordinated with design and content teams to produce marketing collateral using Canva. • Engaged with community and assisted with on-page/off-page SEO activities. Marketing Coordinator Growth Marketing Conference (Remote) — Jan 2016 – Sep 2020 • Supported webinar setup, event marketing and lead generation across LinkedIn and email. • Managed email scrubbing, event assets, speaker banners and social posts. • Handled Filipino admin team Marketing & Customer Success Assistant Flosum (Remote) — Jan 2020 – May 2020 • Scheduled outbound campaigns, managed Salesforce org setup and user records. • Handled support ticket responses and content transfers between platforms. EDUCATION Diploma, Business and Information Technology Informatics Computer Institute, Philippines — June 2006 – May 2007 Diploma, Computer Studies (Multimedia and Internet) Informatics Computer Institute, Philippines — June 2001 – May 2003 TOOLS & TECH STACK Marketing & CRM: HubSpot, Keap/Infusionsoft, Simplero, Apollo, ZoomInfo, Clay, NetSuite Content & Platforms: WordPress, Canva, ClickFunnels, Wix, Squarespace, Zoom, Asana, Trello, Notion, Google Workspace, Monday, Basecamp, Zoho Social & Ads: Facebook Ads Manager, LinkedIn Campaign Manager, Jarvee, Socinator, Buffer, Hootsuite, Later, X, Instagram, Threads, Pinterest Analytics & SEO: UTM Builders, Google Analytics, Google Tag Manager, SEMrush, Ahrefs, RankMath, Zapier, Meta Pixel Manager AI & Automation: ChatGPT, Claude, Grammarly, OpenAI, Copilot