Cherry Distor

CHERRYLYN BERN B. DISTOR - |-| Cavite, Philippines EXECUTIVE SUMMARY A seasoned Social Media Marketing Specialist with a proven track record of driving business growth through strategic social media management since 2021. Cherry’s core areas of expertise include social media strategy, content creation, and Facebook & Instagram ad creation and management. Her deep knowledge and work experience in Marketing, Communication, Sales, and Customer Service empowers her to create compelling content that resonates, driving significant growth in traffic, leads, and sales. Her creative mind and ability to deliver measurable results make her an invaluable asset to any organization seeking to strengthen its digital presence and connect with target markets effectively. STRENGTHS AND EXPERTISE Communication skills Social media marketing Copywriting Creative and analytical skills Influencer marketing Feature writing Teamwork Affiliate marketing Lead generation Leadership Paid social ads Social media analytics Organization skills Content creation Administrative assistance Project management Graphic design Customer service PROFESSIONAL EXPERIENCE Montilla Plastic Surgery, Massachusetts, U.S.A. November 2023 - Present Social Media Marketing Specialist Spearheaded social media strategies and ad campaigns for a board-certified plastic surgeon, driving significant growth in brand awareness, engagement, and leads. Social Media Management: Increased overall social media reach and engagement through strategic content and running ad campaigns. Content Creation: Developed content that led to an increase in organic reach and follower growth. Copywriting: Crafted compelling copy for posts and ad campaigns, resulting in a boost in clickthrough rates (CTR) while lowering the cost per click (CPC). Graphic Design: Designed visually appealing graphics and videos that enhanced brand visibility. Community Growth & Engagements: Grew online community to 7,000+ and fostered a highly engaged follower base through interactive posts and stories in less than a year. Social Media Analytics Reporting: Delivered detailed analytics reports that informed strategy adjustments. Facebook & Instagram Ads Management: Successfully managed and optimized Facebook and Instagram ad campaigns, achieving an 879.2% increase in reach on Facebook, while 202.3% on Instagram, a combined increase in profile visits of 124%; there’s also a 138.1% increase in messaging conversations (more inquiries) in just a month. Seller’s Hub, Cavite, Philippines March 2023 - August 2023 Social Media - Influencer Marketing Specialist (Full Time) Led influencer/creator marketing initiatives, expanding the brand presence of their slimming coffee on TikTok, driving brand visibility through strategic partnerships, and creating content that converts. Influencer Outreach & Marketing: Identified, engaged, and managed influencers and creators, resulting in an increase in brand exposure and a rise in user-generated content. TikTok Marketing: Developed and executed TikTok marketing strategies that boosted platform engagement and expanded brand reach among target demographics. Estetica Istanbul, Istanbul, Turkey February 2023 - March 2024 Social Media Marketing Specialist Developed and executed Instagram marketing strategies (two business pages) to target European clients seeking plastic surgery in Istanbul, boosting brand visibility and lead generation. Instagram Marketing: Grew Instagram follower base to 50K and 12K through strategic content aimed at the European plastic surgery market, that resulted in an increase in web traffic and lead inquiries. Graphic Design & Video Editing: Created compelling graphics and edited short-form videos. Lead Generation: Contributed to increase in qualified leads through strategic content and lead generation tactics. Copywriting: Wrote persuasive ad copy and captions that drove engagement and conversions, boosting inquiries for Estetica Istanbul’s services. Kwento Comics, California, USA March 2022 - January 2025 Head of Social Media Marketing Managed social media marketing efforts to drive community engagement, increase sales, and promote the comic book both online and during events. Social Media Management: Boosted overall social media reach and engagement. Content Creation/Curation: Developed visually appealing and story-driven content that grew organic reach and follower base both in the US and the Philippines. Sales & Event Marketing: Spearheaded sales and marketing efforts during major book events in the Philippines, contributing to an increase in sales and brand exposure. Community Growth & Engagements: Grew online community by 9,000+ (across Instagram, TikTok, and Facebook) and maintained active engagement through interactive posts and event promotions. Kaiser Seal Business Solutions, Florida, USA December 2021 - November 2022 Social Media Manager - Lead Generation Specialist Played a key role in rebranding the company from a bookkeeping agency to a full-service business offering virtual assistant services for local business owners. Social Media Management: Managed social media platforms, growing the agency’s online presence and engagement through strategic content, and fostered meaningful interactions with business owners in the local area through targeted outreach. Lead Generation & Outreach: Consistent lead generation through proactive engagement with local business owners via outbound outreach and direct messaging on Instagram. Email Marketing: Utilize email marketing to nurture leads and build long-term client relationships by delivering personalized, value-driven content and invites to exclusive networking event. Tridialogue Mediation, Florida, USA November 2021 - March 2023 Social Media Manager - Lead Generation Specialist Manage social media presence and marketing strategies to generate leads for webinars and promote mediation services for divorcing couples. Social Media Management: Increased social media presence through strategic content for mediation services by using emotional marketing, resulting in growth of organic reach and followers. Facebook Ads: Ran Facebook ad campaigns, driving leads for webinars and attendance at their organization’s networking events. Graphic Design & Copywriting: Designed graphics and wrote compelling copy for ads and organic content, boosting click-through rates and attendee conversions. Lead Generation: Contributed to a rise in webinar sign-ups and event attendees through strategic ad placements and targeted content. Convergys Philippines Inc. Alabang, Philippines May 2017 - June 2018 Customer Service Representative Delivered exceptional customer support, resolving inquiries and issues promptly to enhance customer satisfaction and loyalty. Customer Inquiries & Problem Resolution: Responded to customer inquiries and resolved customer complaints swiftly, which improved customer satisfaction. Sales Support: Processed orders and returns efficiently, which led to an increase in sales conversion rates and a reduction in order processing time. Billing & Account Assistance: Assisted customers with billing and account issues, ensuring timely resolution of account discrepancies. EDUCATION 2018 - 2022 Lyceum of the Philippines University BA in Communication - Broadcasting Cumulative GPA of 1.42 Resident Full Scholar & Dean's Lister A.Y- and- Vice President - External Affairs of the Student Government of the College of Arts and Sciences Secretary of UNICOMM, a college-based student organization under the College of Arts and Sciences STI College - Dasmariñas BA in Communication 2014 - 2017 Cumulative GPA of 1.50 Dean's Lister A.Y- and A.Y- Academic Scholar A.Y- CERTIFICATION ChatGPT for Creative Writing & Content Creation by ExpertEase Education Master in Digital Marketing & Business by Scott Max SEO: Optimize Your Social Media Profiles by Sam Dey Marketing: Copywriting for Social Media by Michaela Alexis TikTok for Business Creators by Selena Rezvani References are available on request.