CHERRYLYN BERN B. DISTOR
- |-| Cavite, Philippines
EXECUTIVE SUMMARY
A seasoned Social Media Marketing Specialist with a proven track record of driving business growth
through strategic social media management since 2021. Cherry’s core areas of expertise include
social media strategy, content creation, and Facebook & Instagram ad creation and management. Her
deep knowledge and work experience in Marketing, Communication, Sales, and Customer Service
empowers her to create compelling content that resonates, driving significant growth in traffic, leads,
and sales. Her creative mind and ability to deliver measurable results make her an invaluable asset to
any organization seeking to strengthen its digital presence and connect with target markets
effectively.
STRENGTHS AND EXPERTISE
Communication skills
Social media marketing
Copywriting
Creative and analytical skills
Influencer marketing
Feature writing
Teamwork
Affiliate marketing
Lead generation
Leadership
Paid social ads
Social media analytics
Organization skills
Content creation
Administrative assistance
Project management
Graphic design
Customer service
PROFESSIONAL EXPERIENCE
Montilla Plastic Surgery, Massachusetts, U.S.A.
November 2023 - Present
Social Media Marketing Specialist
Spearheaded social media strategies and ad campaigns for a board-certified plastic surgeon, driving
significant growth in brand awareness, engagement, and leads.
Social Media Management: Increased overall social media reach and engagement through strategic
content and running ad campaigns.
Content Creation: Developed content that led to an increase in organic reach and follower growth.
Copywriting: Crafted compelling copy for posts and ad campaigns, resulting in a boost in clickthrough rates (CTR) while lowering the cost per click (CPC).
Graphic Design: Designed visually appealing graphics and videos that enhanced brand visibility.
Community Growth & Engagements: Grew online community to 7,000+ and fostered a highly
engaged follower base through interactive posts and stories in less than a year.
Social Media Analytics Reporting: Delivered detailed analytics reports that informed strategy
adjustments.
Facebook & Instagram Ads Management: Successfully managed and optimized Facebook and
Instagram ad campaigns, achieving an 879.2% increase in reach on Facebook, while 202.3% on
Instagram, a combined increase in profile visits of 124%; there’s also a 138.1% increase in
messaging conversations (more inquiries) in just a month.
Seller’s Hub, Cavite, Philippines
March 2023 - August 2023
Social Media - Influencer Marketing Specialist (Full Time)
Led influencer/creator marketing initiatives, expanding the brand presence of their slimming coffee on
TikTok, driving brand visibility through strategic partnerships, and creating content that converts.
Influencer Outreach & Marketing: Identified, engaged, and managed influencers and creators,
resulting in an increase in brand exposure and a rise in user-generated content.
TikTok Marketing: Developed and executed TikTok marketing strategies that boosted platform
engagement and expanded brand reach among target demographics.
Estetica Istanbul, Istanbul, Turkey
February 2023 - March 2024
Social Media Marketing Specialist
Developed and executed Instagram marketing strategies (two business pages) to target European clients
seeking plastic surgery in Istanbul, boosting brand visibility and lead generation.
Instagram Marketing: Grew Instagram follower base to 50K and 12K through strategic content aimed at
the European plastic surgery market, that resulted in an increase in web traffic and lead inquiries.
Graphic Design & Video Editing: Created compelling graphics and edited short-form videos.
Lead Generation: Contributed to increase in qualified leads through strategic content and lead
generation tactics.
Copywriting: Wrote persuasive ad copy and captions that drove engagement and conversions,
boosting inquiries for Estetica Istanbul’s services.
Kwento Comics, California, USA
March 2022 - January 2025
Head of Social Media Marketing
Managed social media marketing efforts to drive community engagement, increase sales, and promote
the comic book both online and during events.
Social Media Management: Boosted overall social media reach and engagement.
Content Creation/Curation: Developed visually appealing and story-driven content that grew
organic reach and follower base both in the US and the Philippines.
Sales & Event Marketing: Spearheaded sales and marketing efforts during major book events in the
Philippines, contributing to an increase in sales and brand exposure.
Community Growth & Engagements: Grew online community by 9,000+ (across Instagram, TikTok,
and Facebook) and maintained active engagement through interactive posts and event promotions.
Kaiser Seal Business Solutions, Florida, USA
December 2021 - November 2022
Social Media Manager - Lead Generation Specialist
Played a key role in rebranding the company from a bookkeeping agency to a full-service business offering
virtual assistant services for local business owners.
Social Media Management: Managed social media platforms, growing the agency’s online presence
and engagement through strategic content, and fostered meaningful interactions with business
owners in the local area through targeted outreach.
Lead Generation & Outreach: Consistent lead generation through proactive engagement with local
business owners via outbound outreach and direct messaging on Instagram.
Email Marketing: Utilize email marketing to nurture leads and build long-term client relationships by
delivering personalized, value-driven content and invites to exclusive networking event.
Tridialogue Mediation, Florida, USA
November 2021 - March 2023
Social Media Manager - Lead Generation Specialist
Manage social media presence and marketing strategies to generate leads for webinars and promote
mediation services for divorcing couples.
Social Media Management: Increased social media presence through strategic content for
mediation services by using emotional marketing, resulting in growth of organic reach and followers.
Facebook Ads: Ran Facebook ad campaigns, driving leads for webinars and attendance at their
organization’s networking events.
Graphic Design & Copywriting: Designed graphics and wrote compelling copy for ads and organic
content, boosting click-through rates and attendee conversions.
Lead Generation: Contributed to a rise in webinar sign-ups and event attendees through strategic
ad placements and targeted content.
Convergys Philippines Inc. Alabang, Philippines
May 2017 - June 2018
Customer Service Representative
Delivered exceptional customer support, resolving inquiries and issues promptly to enhance customer
satisfaction and loyalty.
Customer Inquiries & Problem Resolution: Responded to customer inquiries and resolved customer
complaints swiftly, which improved customer satisfaction.
Sales Support: Processed orders and returns efficiently, which led to an increase in sales conversion
rates and a reduction in order processing time.
Billing & Account Assistance: Assisted customers with billing and account issues, ensuring timely
resolution of account discrepancies.
EDUCATION
2018 - 2022
Lyceum of the Philippines University
BA in Communication - Broadcasting
Cumulative GPA of 1.42
Resident Full Scholar & Dean's Lister A.Y- and-
Vice President - External Affairs of the Student Government of the College of Arts and Sciences
Secretary of UNICOMM, a college-based student organization under the College of Arts and Sciences
STI College - Dasmariñas
BA in Communication
2014 - 2017
Cumulative GPA of 1.50
Dean's Lister A.Y- and A.Y-
Academic Scholar A.Y-
CERTIFICATION
ChatGPT for Creative Writing & Content Creation by ExpertEase Education
Master in Digital Marketing & Business by Scott Max
SEO: Optimize Your Social Media Profiles by Sam Dey
Marketing: Copywriting for Social Media by Michaela Alexis
TikTok for Business Creators by Selena Rezvani
References are available on request.
