Cherrelle Davis

Cherrelle Davis SEO Manager | Driving Digital Transformation, Automation, and Scalable Growth Across Global Teams Empowering Innovation Through Data-Driven Strategy | Boehringer Ingelheim Madrid, Community of Madrid, Spain Summary Forward-thinking SEO and AI Solutions Manager with a decade of experience leading digital initiatives across global markets. Specializes in intelligent automation, enterprise SEO strategy, and cross-functional collaboration to drive measurable results. Proven track record of scaling organic visibility across 20+ websites and pioneering AI-powered workflows that save 6–8 hours of manual effort per week. Experience Senior SEO & AI Strategist – Boehringer Ingelheim June 2025 – January 2026 (8 months) | Madrid, Community of Madrid, Spain • Led SEO strategy during major corporate website redesigns, contributing to 20–30% growth in impressions. • Drove AI and SEO transformation initiatives across international websites, reducing manual reporting time by 60%. • Built internal AI chatbots (SEO Assistant, Regulatory Navigator) to automate documentation, training, and analysis workflows. • Partnered with marketing, content, and IT teams to align UX, SEO, and business objectives. • Conducted enterprise-level audits and competitive research using Ahrefs, SEMrush, and Adobe Analytics. • Delivered AI adoption workshops and onboarded new SEO analysts. Senior Web & SEO Specialist – Boehringer Ingelheim July 2022 – July 2025 (3 years 1 month) | Madrid, Community of Madrid, Spain • Executed technical SEO audits, site crawls, and indexing reviews. • Improved page speed, mobile responsiveness, and Core Web Vitals in collaboration with development teams. • Preserved and enhanced organic performance during large-scale site redesigns. • Optimized content, internal linking, schema markup, and site architecture. • Performed international SEO research, forecasting, and KPI tracking. • Led Microsoft Copilot and AI onboarding workshops across teams. Website & Customer Experience Lead – ASER Information Technology 2020 – July 2022 | Madrid • Defined and executed online strategy in collaboration with executive leadership. • Improved UX, landing page performance, and conversion rates through analytics and testing. • Implemented new technologies to streamline internal and client-facing processes. • Used HubSpot to support marketing and sales workflows, including email, ads, and CTAs.