Cherish Uwakwe

CHERISH UWAKWE Lagos, Nigeria | - |-| www.linkedin.com/in/cherish-uwakwe | Retail Data Analyst | BrandCo Nigeria Limited Summary Business Intelligence Analyst with 4+ years of experience in the sportswear and fashion retail sector, specializing in retail performance analytics, inventory optimization, and datadriven commercial strategy. Expertise in end-to-end data analysis, from extraction and transformation (SQL, Python, Power Query) to visualization and stakeholder reporting (Excel, Power BI). Proven ability to deliver actionable insights on sales trends, sell-through rates, range performance, and stock efficiency to support buying, merchandising, and pricing decisions. Skilled in KPI tracking, markdown analysis, demand forecasting, and cross-functional collaboration to improve revenue, reduce excess inventory, and enhance operational agility Core Competences • • • • • • • • • • Adaptability & Resilience Structured Problem Solving Strategic Communication Interpersonal Relationship Building Digital Literacy & Tool Proficiency Sales trend analysis, inventory turn-over, sell-through reporting, inventory replenishment and size run optimization Market & Competitor analysis, Pricing and Markdown strategy Range & assortment planning Retail Process Improvement and automation Forecasting & budgeting Professional Experience Business Intelligence Analyst BrandCo Nigeria Limited (Skechers & adidas Retail Store) Mar. 2021 – Date • Drove 38% YoY growth in units sold and 28% YoY revenue increase through datainformed buying strategies, margin optimization, and dynamic inventory management aligned with consumer demand. • Built and automated KPI dashboards in Power BI and Excel to monitor real-time performance across sales, gross margin, sell-through rate, stock-on-hand (SOH), and in-stock availability, enabling accurate sales forecasting and proactive replenishment. • • • • • • • Optimized inventory health by identifying slow-moving and aging seasonal stock (e.g., SS21–FW24), implementing targeted discounting strategies that reduced holding costs, minimized overstock, and improved inventory turnover by 22%. Enhanced product availability and customer experience by analyzing size-run performance across key categories (lifestyle, training, running) and flagging gaps to ensure full-size representation in both brick-and-mortar and omnichannel channels. Strengthened vendor partnerships through data-backed negotiations on pricing, lead times, and quality, securing favorable terms while maintaining supply reliability. Improved replenishment efficiency by delivering weekly sales and inventory reports to stores and collaborating with 3PL and logistics teams to streamline stock allocation and reduce out-of-stocks. Maintained high data integrity by cleansing, structuring, and validating datasets, ensuring accuracy for reporting, forecasting, and executive decision-making. Informed competitive positioning by tracking competitor pricing and seasonal trends, enabling agile promotional strategies that boosted market share and conversion. Aligned product launches with go-to-market plans through cross-functional collaboration with Marketing, Operations, and Supply Chain, ensuring synchronized execution of Plug & Play layouts, in-store campaigns (ISC), and digital content. Sales Associate & Client Growth Support BrandCo Nigeria Limited Sep. 2019 – Mar. 2021 • • • • • • • • Provided exceptional customer service, assisting shoppers with product selection and queries. Oversaw daily store operations, ensuring smooth workflow and high customer service standards. Motivated staff to meet sales targets and operational KPIs. Monitored stock levels, coordinated replenishment, and ensured adherence to visual merchandising guidelines. Handled customer escalations, resolving complaints to maintain brand reputation. Processed transactions accurately and maintained point-of-sale records. Supported inventory control through regular stock counts and discrepancy reporting. Assisted in product merchandising and promotional setups to drive sales. Data Entry Officer / Personal Assistant Cenn Integrated Services Limited Jan. 2018 – Aug. 2019 • Accurately entered, updated, and maintained high-volume customer, product, and transactional data into company databases and ERP systems with 99% accuracy. • • • • • • Verified and cross-referenced source documents (invoices, forms, spreadsheets) to ensure data consistency and integrity across multiple platforms. Performed routine data cleansing tasks, including deduplication, formatting standardization, and error correction, improving overall data reliability for reporting and analysis. Entered and validated large volumes of data with a high degree of accuracy. Compiled business performance reports and highlighted trends for management review. Coordinated schedules, handled correspondence, and supported daily administrative operations. Maintained strict confidentiality and followed GDPR/data protection protocols when handling sensitive personal and financial information. Data Entry Intern / Secretary (NYSC) Akwa Ibom Agricultural Development Programme (AKADEP) Jan. 2017 – Nov. 2017 • • • Verified, organized, and digitized agricultural program data for reporting purposes. Managed document filing systems for improved accessibility and record-keeping. Provided clerical and administrative support, including correspondence preparation and meeting coordination. Education B.Sc. in Applied Biochemistry Nnamdi Azikiwe University, Awka, Nigeria Second Class Upper | 2015 MSC. in Information Technology (in view) Miva Open University, Nigeria Professional Training • • • Data Analytics and Application in Fashion Industry Productivity and Time Management Management Presenting Consultation Essential Training