Chen Zhao

Zhao Chen- |-| https://www.linkedin.com/in/grace-chen-2021 Education Master of Science in Business Analytics (STEM) awarded with scholarship May 2022 University of Miami Herbert Business School | Shanghai Advanced Institution of Finance Shanghai, Miami Bachelor of Science in Marketing June 2009 Communication University of China Beijing Experience Marketing Manager September 2015 – October 2019 Wangcl E-Commerce | Leading Smart Eyeglass startup in Series C round Shanghai • Led cross-functional team of 5 to develop Vision Care Project from goal-setting, product selection, campaign design to event implementation • Established and rolled out new product strategies for 2 emerging markets by analyzing products and consumers • Achieved a 20% sales increase in partnership with university entrepreneurship projects and local governments on smart optometry equipment • Accomplished a 25% conversion rise by Launching co-branding events with lifestyle companies and sponsoring the Gobi Marathon with our sports eyewear Senior Marketing Specialist February 2013 – July 2015 Essilor Group | The world’s leading ophthalmic optics company Shanghai • Achieved a 20% user conversion increase by devising localization plan in rural China and modifying market segmentation • Improved 100+ students’ vision and increased 80% vision screening usage in rural China by designing portable visual educational toolkits with Stanford University on Rural Education Action Project • Increased 50% efficiency by Designing nationwide mobile compatible consumer surveys within 4 major areas among 1000 interviewees Content Development Supervisor November 2011 – January 2013 Triad China | World-famous creative agency focusing on spatial communication Shanghai • Developed several $1 million projects, coordinated project details, developed content, and communicated creative plans with designers • Created conceptual storylines and content based on background investigation, industry research and competitor analysis • Updated weekly posts on social media, official blogs, maintained brand assets on a regular basis Assistant Supervisor at China Pavilion July 2009 – October 2011 Shanghai World Expo Coordination Bureau Shanghai • Won Top 5 popular exhibits by adjusting video content and coordinating the theme of the major exhibit Under One Roof with Niles Creative Co., • Increased visitor satisfaction rate by 20% by editing narration and training commentators based on the visitor analysis Liaison Officer (Intern) at Volleyball Venue Summer 2008 Beijing Olympic Broadcasting | Olympic Broadcasting Services owned by the International Olympic Committee • Measured broadcasting technical emergencies and distributed major game data to worldwide broadcasters • Coordinated after-game news conferences and reported feedbacks from all broadcasters Beijing Projects Marketing Mix Modeling | GroupM Media Dataset • Applied data ETL in SQL and built Tableau dashboards to extract business insights • Analyzed and visualized media KPI delivery via regression models, ggplot2 in R • Assessed effectiveness and efficiency of channel spends to optimize ROI and predict future performance in Excel Fall 2019 Mobile Growth Marketing Campaign | NYU Cosmetic app Fall 2019 • Designed Facebook Ads, Google Ads, and MailChimp accounts to track campaign performance • Created A/B testing in Black Friday promotion campaign and revamped marketing funnel based on CPA, ROAS • Attained a 40% CTR increase and finalized performance report to client and CEO Relevant Information Technical Skills: SQL, R, Python (Matplotlib, Pandas, Numpy, Scikit-learn), Tableau, Excel Design Skills: Adobe Photoshop with certificate, Adobe Illustrator, Adobe Indesign Interest: Scuba Diving with PADI advanced Open Water Certificate, Snowboarding Language: Fluent in English with IELTS 7.0 (L8.5, R7, S6.5, W6.5) Award: Outstanding Staff in 2010 Shanghai World Expo