Chen Yan
Visual Designer
Experience
Jones Knowles Ritchie
Shanghai
Freelancer
Senior Designer
Designer
-
Developed design direction from concept to execution for re-branding Fortune 500 clients
(e.g., Budweiser, Nescafé, Kraft Heinz), ensuring strategic brand consistency across digital
and packaging platforms.
Led cross-functional teams, aligned projects with strategic objectives, and created brand
positioning, visual identity systems, and packaging frameworks for cohesive product lines.
Designed digital brand toolkits and key visuals for campaigns, while overseeing art direction
for photography and production. Drove consumer engagement and recognition.
OffWhite Co.
Designer
New York-
Collaborated with in-house teams to develop unique marketing strategies for notable
clients such as Nightfoods, Chobani, and Maple Hills.
Engaged in the end-to-end creative process, including brand naming, brand positioning,
logo identity, packaging design, website content creation, and social media post that
aligned with brand identities.
Branding
Packaging
Illustration
Motion
Editorial
Mango Publishing
Editorial Design Intern
Miami
Summer 2018
Designed high-impact book covers, interior layouts, and social media graphics aligned
with content and marketing goals; Conceptualized and edited promotional videos to
spotlight new book releases, driving per-order interest and sales growth.
Yamibuy
Visual Designer ⁄ Illustrator
Los Angeles-
Collaborated closely with the marketing manager, product team, and IT department to
designed user-friendly event web interfaces to elevate user experience.
Created illustrations for print materials and developed impactful social media campaigns
and promotional advertisements, significantly enhancing brand engagement and
customer experience.
Education
Boston University
-
MFA - Graphic Design
University of Wisconsin Milwaukee
-
BA - Graphic Design
Hubei University of Technology
-
BA - Visual Communication
Design Tool
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
-www.yanchen.art
Language
Commercial Work Password: 202020
Chinese (Native)
Adobe After Effect
Procreate
Hand Drawing
English (Fluent)
Figma
HTML & CSS
Mid Journey
