Chen Hsiung

Chen Hsiung MARKETING OPERATIONS & PROJECT MANAGEMENT PROFESSIONAL SUMMARY I am a results-driven project and operations leader with over 6 years of experience in managing multi-channel marketing campaigns. I specialize in GTM strategies for paid media, SEO, email marketing, and creative production, focusing on optimizing workflows and leading cross-functional teams. Proficient in ClickUp, Notion, and HubSpot, I blend strategic vision with execution to achieve operational efficiency. My emphasis on quality assurance and A/B testing delivers measurable results and drives growth. EXPERIENCE Head of Operations & Client Services | June 2024 - Present Tobe Agency, LLC Designed scalable systems, implemented SOPs, and selected tools to streamline workflows and improve delivery with over 30% improvement. Enhanced the client experience by refining onboarding, communication, and service processes, achieving an average CSAT score of 80%. Collaborated with leadership on strategic planning, product development, and SOW development. Managed internal operations, including HR, finance, and client service functions to support organizational efficiency. Identified upsell opportunities and expanded client partnerships through proactive account management. Sr. Project Manager | October 2022 - May 2024 Tobe Agency, LLC Led multi-channel GTM projects, including email marketing, PPC, brand development, website launches, media creation, and local SEO, ensuring alignment with client goals, timelines, and KPIs from start to finish. Streamlined project workflows for on-time delivery, resource alignment, and consistent quality assurance. Managed cross-functional teams across U.S. and international time zones, managing both full-time staff and contractors for seamless execution. Provided strategic leadership and mentorship to junior project managers, achieving an average direct report satisfaction score of 85% while supporting their professional growth and enhancing team performance. Drove the adoption of project and client management tools like ClickUp, Notion, HubSpot, and Front to improve operational efficiency and collaboration. Content Project Manager | August 2019 - September 2022 Tobe Agency, LLC Managed content creation workflows, editorial strategies, and distribution across website, social, and email channels. Developed reports on content performance, providing actionable recommendations. Managed the creation of written and media content for email campaigns that align with marketing objectives. Managed and coordinated meetings for internal and client teams across U.S. and international time zones to ensure seamless execution. EDUCATION BSc. Marine Biology and Biological Oceanography | 2008 - 2011 Queen Mary, University of London SKILLS TECHNICAL PROFICIENCY Project Management Digital Marketing & SEO Content Strategy Business Operations and Recruiting Leadership & Team Development REFERENCE Andrew Hong Tobe Agency, LLC | CEO CMS/CRM: HubSpot, WordPress, MailChimp PM: ClickUp, Monday, Trello, Front, Notion Other: Google Suite, MS Office, QuickBooks, Canva, Jotform AI: ChatGPT, DeepSeek, Claude, NotebookLM, Midjourney