Chelsea Forster
Visual Design and Communications Specialist
With three years of experience in remote work (from 2014 to 2016, and March
2020 to the present), I have the experience, tools and time management skills
needed to work effectively from home.
Experience
2017 - 08 - Sales and Marketing Coordinator
present
HelloGoodBuys - E-Commerce
•
Product Marketing and Management: Managed over 500 products
on Amazon Marketplace. Analyzed competitors, targeted keywords
and wrote SEO-optimized content to drive traffic to product listings.
Curated Amazon content for listings on eBay and the HGBuys Shopify
store.
• Sales and Optimization: Prepared sales forecasts and reports,
managed inventory and updated pricing for all e-commerce product
listings. Evaluated Google Analytics, customer feedback and sales
data to optimize product listings and increase sales. Executed email
marketing newsletter campaigns using Omnisend and maintained the
email subscriber list.
• Visual and Branding: Planned photoshoots to obtain the product and
lifestyle marketing shots needed. Edited and formatted photography
for e-commerce websites. Created graphics for web, Instagram and
Facebook and managed the visual design of the HGBuys Shopify
store.
• Logistics Management: Oversaw logistics and transportation to
Amazon warehouses in the USA. Ensured repackaging and labelling
requirements were met and coordinated with the U.S. Consumer
Product Safety Commission to ensure products met all guidelines.
Key Achievement
Made best-sellers out of multiple private labels products by optimizing
photography, written content, and identifying keywords to rank in the
first page of SERP category results pages to compete against 350 million
products in the Amazon Marketplace.
Personal Info
Skype
live:forster.communications
Phone-
E-mail-Linkedin
linkedin.com/in/forsterchelsea
Skills
Adobe Creative Suite
Photoshop, Illustrator, InDesign, Acrobat,
Premiere Pro, After Effects, XD
Advanced
Microsoft Office
Word, Excel, PowerPoint, Outlook
Intermediate
Web Design
User Experience & User Interface (UX / UI),
Graphical User Interface Look and Feel (GUI)
Advanced
Amazon Seller Central
Sales and product management for private
label and branded products
Advanced
2014 - 04 - Design and Product Manager
2017 - 04 Clawd Technologies - SaaS
•
•
Design: Mapped out the entire business/legal Saas application,
evaluated functionality, UI, and UX. Designed the graphical user
interface (GUI) and worked with the integrator and IT engineers to
bring the look and feel into existence. Developed new features and
improved existing processes. Initial design and development of a
mobile app. Analysis of competing applications.
Product Management: Created instructional documents and functional
specifications, as well as resource materials. Trained business partners
to use the application and analyzed their feedback. Provided product
demonstrations, both online and in sales meetings. Attended trade
shows and provided live demonstrations. Interacted with potential
clients to understand their journey and explained how the products
can solve their problems.
Shopify Platform
Intermediate
Photography and Retouching
Advanced
Languages
English
Expert
French
Intermediate
Spanish
Basic
Chelsea Forster
Visual Design and Communications Specialist
•
Sales and Marketing: Produced market intelligence reports and conducted market research. Created
marketing documents, sales materials, trade show booth materials and handouts. Identified potential
sales opportunities. Wrote scripts and created promotional videos and PowerPoint presentations.
Key Achievement
Spearheaded the complete redesign of the application to create version 2.0. Working with client feedback
and the needs of the marketplace, created the iteration for version 3.0 to incorporate technology that would
provide features new to the market.
2011 - 06 - Sales Administrator
2013 - 04 Dorel (Canbest Marketing) - Furniture Manufacturer
•
Web and Social Media: Maintained the Facebook page, participated with other divisions in Facebook
and Pinterest contests, answered customer inquiries. Conducted an in-depth analysis of the website, UI
optimization, created SEO-focused content, updated over 200 products with new copy and images.
• Art Direction and Graphics: Coordinated photo shoots, provided photo direction and minor retouching
of photos. Reviewed and edited packaging artwork and furniture assembly manuals. Created product
catalogue sheets for buyers.
• Project Management and Customer Service: Coordinated with Asian manufacturing facilities and
worked with sales teams for retail big box stores (Walmart, Target, Sears, Sam’s Club) to meet all
deadlines and shipping requirements.
Key Achievement
Identified the need for more luxurious photography, the result was to update the sets and create a new look
and feel to better showcase the furniture. Received very positive feedback from key buyers for Walmart, and
those items had a marked increase in sales.
2005 - 01 - Account Executive and HR Coordinator
2007 - 08 ROI Research on Investment – Market Research
•
Administration: Prepared expense reports, accounts payable and receivable, translated contracts and
proposals from French to English.
• Human Resources: Managed the company health plan and coordinated payroll. Helped create the
employee manual and employee training plan due to rapid company growth (from 7 to 50 employees).
Carried out training and new employee orientation sessions.
• Account Management: Oversaw 4 employees in market research and lead generation. Worked with
clients to create research plans, analyzed trends and prepared reports. Lead generation with C-level
executives.
Key Achievement
The database had redundant information that slowed down company progress and created problems
for researchers. Suggested streamlining the database and removed all duplicates and invalid information,
which increased the accuracy and productivity of the researchers.
Education
2013
Concordia University, Montreal
Diploma in Graphic Design
240 hours of coursework
Graphic design for print and web
2001 - 2003
Concordia University, Montreal
BA in Communication Studies, Film
Production Focus
Planned, filmed and edited 3 short films
1998 - 2000
Dawson College, Montreal
DEC in Social Sciences, Third World Studies
“A” mark in the Ministerial Examination of
College English; only 1% of students achieve
this status
Applications
Amazon
Shopify
eBay
Ordoro
Omnisend
Webflow
Google Analytics
Sketch
Slack
