Chelsea Black

CB CHELSEA BLACK DIGITAL MARKETER CONTACT --Thrushwood Dr. Barrie, ON SUMMARY As a seasoned Digital Marketing Manager with a decade of experience, I have a proven track record of elevating small businesses' marketing strategies through my expertise in SEO, Social Media, Website User Experience, and Project Management. I am dedicated to driving growth and maximizing online presence through innovative digital marketing initiatives. EDUCATION BUSINESS ADMINISTRATION Georgian College 2007 DIGITAL PHOTOGRAPHY CERTIFICATE Red Deer College 2014 PROJECT MANAGEMENT Coursea 2024 EXPERTISE Digital Media; Social Media, SEO Mastery Project Management Advanced Website UX/UD Proficient References Available Upon Request EXPERIENCE JOB SKILLS - NEWMARKET SENIOR MARKETING MANAGER| 2020 - PRESENT Champion the creation and execution of a strategic marketing plan that drives content marketing, PR, digital initiatives, and lead generation to support organizational goals. Craft compelling copy for project case studies, newsletters, and media articles, boosting brand visibility and engagement. Partner with leadership and business development teams to create marketing strategies that align with key business objectives. Curate dynamic content and manage social media platforms to enhance brand presence and engagement. Lead the development of marketing materials to support business development, including client-facing presentations and collateral. Steer brand initiatives to ensure consistency across all marketing channels and reinforce brand identity. Foster media relationships, craft press releases, and launch strategic campaigns to enhance brand awareness. Design and manage the creation of visually compelling marketing assets using tools like Canva and Adobe Creative Suite. Empower and mentor a marketing team, promoting a collaborative, results-oriented culture aligned with company values. Optimize marketing spend through budget management and P&L oversight, driving efficiency and maximizing ROI. Coordinate and execute marketing campaigns, product launches, and trade show events to advance brand growth and business objectives. Analyze marketing performance by establishing KPIs and continuously optimizing strategies for impactful results. Unite teams across departments to align marketing efforts with company objectives, enhancing credibility and brand recognition. SOCIAL MEDIA SPECIALIST|- Increased brand visibility by developing and executing targeted social media campaigns, resulting in a 30% growth in follower engagement across multiple platforms. Enhanced audience engagement by creating compelling content and managing community interactions, boosting social media interactions by 25%. Implemented social media strategies that supported product launches and marketing initiatives, contributing to a 15% increase in web traffic. Analyzed social media metrics and adjusted strategies accordingly, improving key performance indicators (KPIs) by 20%. Collaborated with marketing teams to integrate social media into broader marketing campaigns, ensuring cohesive messaging across all channels. WORDJACK - COLLINGWOOD MARKETING MANAGER|- Developed and executed comprehensive digital marketing strategies for 30+ businesses tailored to the unique needs of each client and executed them for optimal success Provided hands-on consultation in website design for clients, ensuring SEO optimization and premium user experience Built and maintained strong client relationships, providing strategic guidance and regular performance updates