Charu Babbar

Charu Babbar Growth Marketing Phone: Email: - - Versatile Marketer with ten years of work experience in various Marketing roles - Strategy, Growth, Digital, Inbound, Product, Social Media, Partner, Program Management, Integrated Marketing Communications Proven expertise in identifying business trends, adopting new concepts, implementing new programs and successfully achieving business objectives. Deep understanding of customer journeys designed to deliver unique customer experiences.Accustomed to working in cross-functional teams across geographies.Astute observer with keen business acumen. EXPERIENCE himjoli.org July 2017 - Present Marketing Consultant (Pro Bono) Formulate relevant marketing strategy for customer acquisition, conversion,retention, advocacy strategies to increase online sales Methodology: Identify target audience, corresponding life cycle stage w.r.t business objective Analyse business' competitive strengths as per identified customer life cycle stage Recommend strategies for Acquire/Convert/Retain/Advocate Adobe India Pvt. Ltd. July 2015 - April 2017 Marketing Manager Identify gaps areas and lead execution of new Marketing Programs to achieve business objectives Formulate program structure, execution model and KPIs Lead regional execution of the program as per agreed plan Conceptualize and execute campaigns to drive awareness Successfully rolled out Regional Marketing and Engagement Marketing programs focused on strengthening customer relationships, deepening engagement and establishing social presence. IBM India Pvt. Ltd. September 2011 - July 2015 Demand Program Professional Program lead for GTS Digital Strategy, Watson Analytics and Partner Marketing Design customer journeys for various solutions and offerings at Worldwide level Create product positioning and value proposition for new offerings Lead campaign strategy and execution plan as per agreed objectives Successfully led the adoption of New Work of Marketing and Partner Marketing for Midmarket segment Oracle Financial Services Software Ltd. June 2007 - August 2011 Marketing Manager Instrumental in establishing Marketing for Oracle FLEXCUBE suite of products Design, implement and manage integrated marketing communication programs for Oracle FLEXCUBE suite. Lead Go To Market plan for Oracle FLEXCUBE including product launches Define content marketing strategy for various skews of product suite for different lines of business SKILLS Marketing Strategy, Growth Marketing, Customer Journey Mapping, Personas, Integrated Marketing Communication, Product Positioning, Inbound Marketing, Lead Generation, Sales Enablement, Go To Market Strategy, Digital Marketing, Program Management, Product Marketing, MS Office, Unica Offer Management, Adobe Social EDUCATION ICFAI Business School June 2005 - May 2007 MBA Marketing University of Delhi B.Sc(H) Computer Science July 2002 - May 2005