I.PERSONAL INFORMATION
II.PERSONAL IDENTIFICATION
Name: CHARLES NSHIMIYIMANA
Father’s names: TWAGIRAMUNGU SAMUEL
Mother’s name: NYIRAHACINEZA ANATHALIE
Address:
-
Country: RWANDA
-
Province Southern province
-
District: NYAMAGABE
-
Cell Phone:-/-
-
Email-
-Date of Birth: 01/01/1993
-Place of Birth: Rwanda
-Citizenship: Rwanda
-Gender: Male
-Marital Status : Single
III.PERSONAL PROFILE& WORK BASED SKILLS
PERSONAL PROFILE
WORK BASED SKILLS
Highly organized, honesty,
Self-motivated, results-oriented,
Ready and able for collaboration
Time management skills
Problem solving skills.
Inspirational and creativity
Thirsty to build a big professional
Innovative, and capable to meet targets
Hard worker profile
Teamwork and Collaboration
Critical Thinking
Attention to Detail
Adaptability
Ethical Decision-Making
Salesmanship
Technical Proficiency
Quality Improvement
Stress Management
IV.EDUCATION BACKGROUND
PERIOD
ACADEMIC
DOCUMENT
COURSES, OPTION
DEPARTMENT
-
Master’s in Business
Administration (MBA
Business Administration
(MBA
-
Bachelor’s
degree Digital
Marketing “A0”
Bachelor’s Degree, Digital
Marketing
-
Advanced certificate of Ecommerce“A2”
E-commerce
Ecole des Sciences St Louis de Montfort
Nyanza
-
O’level certificate
General courses
Group Scolaire Kigeme A
INSTITUTION
Lanzhou University (China)
University of RWANDA
V.COMPUTER COMPETENCE, LANGUAGE AND RESEARCH SKILLS
COMPUTER SKILLS
RESEARCH TOOLS SKILLS
Computer Programs
Level of
competence
Microsoft Word
Microsoft Excel
Internet
Open MRS system
Microsoft Windows
Excellent
Excellent
Excellent
Excellent
Excellent
Salesforce, HubSpot, Zoho CRM
Pre-analytical, analytical and post
analytical laboratory activities
Email clients (Outlook, Gmail), instant
messaging (Slack, Microsoft Teams),
video conferencing (Zoom, Skype)
Mailchimp, Marketo, Pardot
LANGUAGE SKILLS
ENGLISH
FRENCH
KINYARWANDA
CHINA
Tools
Asana, Trello, Monday.com
READING
SPEAKING
WRITTING
Excellent
Good
Excellent
Good
Excellent
Good
Excellent
Good
Excellent
Good
Excellent
Good
Microsoft Excel, Google Analytics,
Tableau
Hootsuite, Buffer, Sprout Social
Business-specific apps (LinkedIn,
Evernote), CRM mobile apps
Digital Literacy, Analytical Skills,
Communication Skills,
Area
Level of
Customer Relationship
Management (CRM)
Software
Laboratory practices
diagnosis(PCR,ELISA)
Communication
Excellent
Sales and Marketing
Automation
Project Management
Software
Data Analysis and
Reporting
Social Media
Management
Mobile Apps
Excellent
Essential Skills
Excellent
Excellent
Excellent
Excellent
Excellent
Excellent
Excellent
VI.WORK EXPERIENCES
2023 to 2025 as Marketing and Sales at Vista Brands and NextWave Solutions. my professional journey in marketing
and sales, I have cultivated a dynamic skill set across both traditional and digital platforms, contributing to the
growth and profitability of multiple organizations. At Vista Brands, I worked as a Marketing Associate, where I was
responsible for conducting in-depth market research, identifying emerging trends, and helping develop product
launch strategies. I collaborated closely with cross-functional teams, including design and product development,
to ensure cohesive branding and messaging. Later, at NextWave Solutions, I served as a Sales Executive. My
responsibilities included building and maintaining client relationships, identifying new business opportunities, and
exceeding quarterly sales targets. I implemented a customer relationship management (CRM) system that
improved lead tracking and client follow-up processes, which resulted in a 25% increase in customer retention
over six months. as marketing and advertising campaigns. My experience also includes writing persuasive and
conversion- focused copy for marketing and advertising campaigns. From crafting attention-grabbing headlines
to producing engaging ad copy, I have helped brands capture their audience's attention and drive desired
actions. One notable achievement was my involvement in a product launch campaign for a tech startup, where
I wrote the promotional materials, including website copy, press releases, and email blasts. This campaign
resulted in over 10,000 pre-orders and exceeded the company's revenue projections for the quarter. In both roles,
I created multi-channel marketing campaigns that included email, social media, in-person promotions, and payper-click (PPC) advertising. I regularly analyzed campaign data to track ROI and optimize performance. By
leveraging data analytics and customer feedback, I contributed to continuous improvement initiatives that
resulted in higher engagement rates and conversion metrics. My experience has enabled me to understand
customer psychology, refine persuasive communication techniques, and deliver measurable business results
through integrated sales and marketing strategies.
2022 to 2023, Email and call Management at BrightComm Digital and GlobalConnect Services In my experience
managing email communications and marketing, I have developed expertise in handling high volumes of
correspondence while maintaining efficiency, organization, and professionalism. At BrightComm Digital, I worked
as an Email Marketing Specialist, where I created and managed email campaigns for a diverse portfolio of clients.
I segmented email lists based on behavioral and demographic data to ensure personalized and relevant content
delivery, resulting in open rates consistently above industry benchmarks.I am skilled in using tools such as
Mailchimp, HubSpot, and Constant Contact to automate email workflows, run A/B testing, and monitor KPIs such
as open rates, click-through rates, and bounce rates. One notable achievement was increasing engagement
by 35% in one quarter through a redesigned welcome series campaign and personalized product
recommendations. Additionally, at GlobalConnect Services, I was responsible for executive email management.
I scheduled and responded to emails on behalf of C-suite executives, organized inboxes, and ensured timely
responses to critical business inquiries. I implemented folder systems and tagging strategies to streamline
communication and prioritized urgent requests effectively. In call management roles, I have developed
exceptional communication, organization, and problem-solving skills. At GlobalAssist Call Center, I worked as a
Call Center Representative handling customer inquiries, complaints, and technical support calls for a
telecommunications company. I handled an average of 80–100 calls per day, maintaining a first-call resolution
rate of over 85%. I was trained in conflict resolution, CRM usage, and customer satisfaction tracking. I ensured
that each call ended with a documented resolution and an actionable follow-up, if needed. My role often
required me to troubleshoot technical issues, escalate complex cases, and coordinate with backend teams to
ensure timely resolutions. Later, at Unity Health Services, I worked as a Virtual Call Manager for appointment
setting and patient coordination. I used HIPAA-compliant software and demonstrated exceptional attention to
confidentiality, empathy, and service. My professional demeanor, active listening, and emotional intelligence
have been key in managing customer expectations and delivering outstanding support across various sectors.
My approach combines technical proficiency with strategic thinking, ensuring that email is not only a tool for
communication but also a driver of business growth and customer engagement.
2021 to 2022 as a Social Media Advertising Management at Digital Reach Media and MarketHub Creatives , My
work in social media advertising management has equipped me with the strategic insight and technical expertise
to run high-performing campaigns across platforms like Facebook, Instagram, LinkedIn, TikTok, and X (formerly
Twitter). At Digital Reach Media, I managed paid ad campaigns for e-commerce, real estate, and B2B clients,
handling budgets ranging from $1,000 to $20,000 per month.I was responsible for crafting targeted ad content,
designing creatives in tools like Canva and Adobe Photoshop, and writing compelling copy to drive action. Using
Facebook Ads Manager and Google Ads, I conducted thorough audience research, implemented retargeting
campaigns, and tracked performance using KPIs such as cost per click (CPC), cost per acquisition (CPA), and return
on ad spend (ROAS). At MarketHub Creatives, I led a social media revamp project that resulted in a 400% increase
in engagement and a 60% increase in leads within 90 days. I collaborated with influencers, ran story ads, carousel
campaigns, and leveraged user-generated content to boost authenticity and reach. My ability to combine data
analytics with creative storytelling allows me to run scalable, effective campaigns that align with brand identity and
drive tangible results.as engaging content for social media platforms. I have also been instrumental in developing
engaging content for social media platforms, tailoring posts to fit the nuances of each channel. This has involved
crafting content for platforms like Instagram, Twitter, LinkedIn, and Facebook, where the tone, style, and format of
the content must align with platform-specific user expectations.-------For instance, I managed a social media
campaign for a lifestyle brand, where my content creation efforts helped increase follower growth by 30% in three
months and boosted user interaction rates through interactive polls, stories, and promotional posts.
2020 to 2021 as a Online Teaching and Coaching at EduBridge Virtual Academy and Inspire Wellness Coaching,
With a passion for education and mentoring, I have led online teaching and coaching programs for both academic
and professional development purposes. As an Online Instructor at EduBridge Virtual Academy, I developed and
delivered comprehensive curricula in digital marketing, entrepreneurship, and communication skills. Using platforms
like Zoom, Google Meet, and Microsoft Teams, I conducted live lectures, hosted Q&A sessions, and assigned
interactive projects to ensure student engagement and knowledge retention. I also worked as a Life and Business
Coach with InspireWellness Coaching, where I guided clients through goal-setting, habit-building, and career
transition strategies. Using coaching frameworks like SMART goals and GROW models, I supported individuals in
achieving measurable progress in areas like productivity, confidence, and professional growth.I consistently
maintained high satisfaction scores (above 95%) and helped several clients transition into new careers or launch
successful business ventures. I utilized learning management systems (LMS) such as Thinkific, Teachable, and Moodle
to design course materials, monitor student performance, and provide constructive feedback.My teaching and
coaching philosophy revolves around empowerment, clarity, and transformation—ensuring every learner leaves
equipped with practical tools and confidence.
2019 to 2020, Data Entry (Writing and Copying) at DataSharp Solutions and InfoWrite Agency. In data entry, writing,
and copy tasks, I bring accuracy, speed, and consistency to every assignment. At DataSharp Solutions, I worked as
a Data Entry Clerk, where I was responsible for inputting client information, invoice data, and transaction records
into proprietary software. I maintained a typing speed of over 70 WPM with 99% accuracy and ensured compliance
with data security protocols.I also took on roles involving content transcription, database updates, and converting
handwritten or scanned documents into digital formats. Using tools like Microsoft Excel, Google Sheets, and
specialized data entry platforms, I ensured clean formatting, proper categorization, and timely submission. At
InfoWrite Agency, I performed copy typing for a legal firm, transcribing court notes and contracts, ensuring
formatting, grammar, and spelling were flawless. I also supported content creation by formatting reports, compiling
research data, and helping with email drafts and report writing. My strong organizational skills, commitment to
confidentiality, and ability to work efficiently under tight deadlines make me highly reliable for any data-focused
task. as content writer .I have excelled in managing multiple projects under tight deadlines, showcasing my strong
organizational and time management skills. Balancing the demands of creating quality content with meeting client
expectations has taught me how to prioritize effectively and deliver results without compromising on quality. My
ability to handle multiple assignments simultaneously has been key to maintaining long-term relationships with clients
and employers.
2017 to 2018 as E-commerce Manager at TrendNest Marketplace and Urban Cart International .In e-commerce
management, I have overseen comprehensive operations from product listings to order fulfillment. At TrendNest
Marketplace, I served as an E-commerce Manager where I was responsible for maintaining product catalogs on
platforms such as Shopify, WooCommerce, and Amazon. I created SEO-optimized product descriptions, managed
inventory, processed refunds, and coordinated logistics with third-party shipping providers. I worked closely with the
marketing team to run promotions and flash sales, analyze consumer behavior, and monitor product performance
using analytics tools like Google Analytics, Klaviyo, and Hotjar. I also handled customer service via chat, email, and
phone, resolving issues such as shipment delays, product inquiries, and returns. Later, at UrbanCart International, I
led a team that managed over 2,000 SKUs, implemented automation tools for tracking and restocking inventory,
and improved order fulfillment speed by 40%. I was also responsible for managing product photography, bundle
deals, and seasonal campaigns. My deep understanding of digital commerce trends, platform-specific best
practices, and customer journey optimization has made me a valuable asset to any growing e-commerce business.
Other Skills & Certifications
🔹 Marketing & Sales Skills:
Strategic Planning & Campaign Execution
Lead Generation & Funnel Optimization
CRM Tools: HubSpot, Salesforce, Zoho CRM
Brand Development & Positioning
Competitor & Market Research
Certifications:
✅ Google Digital Marketing & E-commerce Certification
✅ HubSpot Inbound Marketing Certification
✅ LinkedIn Learning – Sales Strategies & Techniques
🔹 Email Management
Skills:
Email Scheduling & Inbox Organization
Automation Workflow Design
List Segmentation & Personalization
Email Performance Analytics
Certifications:
✅ Mailchimp Email Marketing Certification
✅ HubSpot Email Marketing Certification
✅ Google Workspace Productivity Certificate
🔹 Social Media Advertising Management
Skills:
Facebook & Instagram Ads Manager
LinkedIn & TikTok Campaign Strategy
Content Calendar Creation & Ad Copywriting
A/B Testing & Retargeting Campaigns
Social Media Analytics (Meta, Sprout Social)
Certifications:
✅ Meta (Facebook) Blueprint Certification – Media Buying Professional
✅ Google Ads Search & Display Certifications
✅ Hootsuite Social Media Marketing Certification
🔹 Online Teaching & Coaching
Skills:
Virtual Classroom Management
Curriculum Development & Instructional Design
Student Engagement Techniques
Personalized Coaching & Goal Setting
Assessment & Feedback Systems
Certifications:
✅ TEFL / TESOL Certification (Teaching English as a Foreign Language)
✅ Google Educator Level 1 or 2
✅ Coursera – Coaching Skills for Managers
✅ Thinkific or Teachable Course Creation Training
🔹 Call Management
Skills:
Customer Relationship Management (CRM)
Call Handling & Resolution Techniques
Conflict Resolution & Escalation Management
Active Listening & Empathy
Call Reporting & KPI Tracking
Certifications:
✅ Zendesk or Freshdesk Customer Support Certification
✅ LinkedIn Learning – Call Center Fundamentals
✅ Customer Service Excellence Certification – Alison or Coursera
🔹 E-commerce Management
Skills:
Product Listing & Inventory Management
Shopify, WooCommerce, Amazon Seller Central
Order Fulfillment & Dropshipping Tools
SEO for Product Pages
Customer Service in E-commerce
Certifications:
✅ Shopify Academy – Store Setup & Marketing Certifications
✅ Google Analytics Certification (GA4)
✅ Coursera – E-commerce Essentials by Google & Coursera
🔹 Data Entry (Writing & Copy Typing)
Skills:
Fast & Accurate Typing (70+ WPM, 99% accuracy)
Microsoft Excel & Google Sheets
Transcription & Formatting
Data Cleaning & Validation
Documentation & Reporting
Certifications:
✅ Typing Certification (TypingTest.com or Ratatype)
✅ Microsoft Office Specialist (Excel & Word)
✅ Data Entry Specialist – Udemy or LinkedIn Learning
VII.REFRENCES
No
NAMES
PHONE NUMBER
JOB POSITION
1
Prof KATO NJUNWA
-
Administrator for postgraduate at university
of Rwanda
2
Prof. RUJENI NADINE
-
Dean of school at university of Rwanda
3
Prof .El-Sayed Salama
-
4
Ass.Prof .MUNYEMANA J.CLAUDE
-
Professor and research associate Lanzhou
university (China)
Lecture at Lanzhou university (China)
I, Charles NSHIMIYIMANA, do certify that to the best of my knowledge and belief, this CV correctly describes me,
my qualifications, and my experiences.