NWACHUKWU, CHARLES KELECHI-,-
Ogba-Ikeja, Lagos, Nigeria.
E-mail:-,-
Profile
A seasoned sales & marketing professional with over thirteen (13) years’ experience in
sales management, commercial strategy, key account management, business
development, channel strategy and client services.
Highly result oriented and performance driven with successful experience in positions of
increasing responsibility and duties with a focus on delivering satisfactory customer
experience through professional relationship management.
I have built a reputation as a performer with double digit growth year on year, in line with
my ability to work productively with clients, determine business needs and promptly
address customer issues.
Experience
West African Soy Industries Limited (WASIL)-TGI Group
Feb 2022 – Present
Regional Sales Manager-B2B (Lagos Region)
Drive B2B bulk sales of Refined Soya Oil, Olein, Refined Palm Kernel Oil, Soya
Fatty Acids, Soya Acid Oil, Lecithin, Soya Bean Meal, Rice Bran Meal and other
Agro-allied product categories within assigned region.
Seek and identify prospective institutional customers in the Agribusiness Industry.
Monitor competitive trends in the Agribusiness categories.
Drive customers in achieving cascaded targets in line with agreed category
objectives.
Achievement
Achieved 73% Volume Growth (5168MT) in FY2023 Vs (2989MT) in
FY2022.
Achieved 138% Value Growth (N5.7Billion) in FY2023 Vs (N2.4Billion) in
FY2022.
West African Soy Industries Limited (WASIL)-TGI Group
May 2021 – Jan 2022
Regional Sales Manager (South-East & South-South Region)
Drive B2B bulk sales of Refined Soya Oil and Soya Bean Meal within assigned
region.
Seek and identify prospective customers in the sale of loose oil and poultry feed.
Monitor competitive trends in loose oil and poultry feed categories.
Drive customers in achieving cascaded targets in line with agreed category
objectives.
Multipro Consumer Products Limited
Sept 2020 – April
2021
Area Sales Manager (Imo & Abia)
Manage and build the Colgate brand.
Lead and co-ordinate the field sales team and customers to deliver agreed Colgate
business objectives including brilliant execution of sales and channel marketing
activities within assigned area.
Monitor competitive trends in Oral Care and customer needs.
Raise sales team capabilities through effective coaching and accompaniment.
PZCussons Nigeria Plc
August 2019 – July 2020
Area Sales Manager (Benin & Warri)
Monitor the delivery of sales fundamentals (Product Assortment, Product
Placement, Product Pricing, Product Promotion & Persuasion).
Ensure retail van coverage scheme within the area is fully deployed and standards
maintained in line with PZCussons guidelines.
Develop contact with all active distributors and work with them to ensure the
agreed KPIs are delivered promptly.
PZCussons Nigeria Plc
August 2017 – July 2019
Area Sales Manager (Kaduna & Minna)
Lead in the delivery of customer and field sales business objectives towards the
achievement of the overall organization business and growth objectives.
Coach and model associates to achieve the business objectives with balanced
feedback sessions.
Develop and ensure implementation of outlet coverage strategy for the area.
Implement agreed route to market strategy in assigned area.
PZCussons Nigeria Plc
April 2013 – July 2017
Territory Sales Manager (Owerri & Port-Harcourt)
Ensure optimum sell-out of distributors stock and achievement of market share
growth through monitoring and execution of promotions.
Responsible for ensuring the retail distribution standards are adhered to by
distributors and secondary sales force.
Drive distributors and secondary sales force in achieving PZCussons sales target
and business objectives.
Achievement
Achieved 81% Growth in Turn Over Value and 36% Growth in Volume for
Port-Harcourt 2 Sales Territory in 2016/17 Financial Year.
Achieved 17% Territory Sales Growth for Port-Harcourt 2 territory in2015/16
Financial Year.
Grew Owerri Sales Territory from previous growth of 8%(2013/14 FY) to
30% growth in 2014/15 FY.
License To Win Award For PERSUASION (July, 2017)
CANDO Alignment Recognition Award for Exhibiting “DRIVE” (May,
2016)
Kerildbert Holdings Limited (Logistics & Supply Chain)
Sept 2012 – March
2013
Shippers Towers, 4 Parklane, Apapa, Lagos
Marketing Manager
Source for new clients.
Supervise prompt clearing & delivery of client's consignments.
Freight Negotiations.
Business Development.
Achievement: Secured reputable clients in the construction and manufacturing
industry. Spearheaded the branding and commencement of an online logistics
service provider platform; a one-stop solution to client’s logistics needs.
Wetherheads Advertising Group Nigeria Limited
June 2011- Aug 2012
30 AdekunleFajuyi Way, Ikeja G.R.A, Lagos
Client Service Executive
Source for new clients.
Prepare cost and campaign effective media plan for strategic brand deployment.
Monitor, manage and report client’s campaign.
Service existing key accounts.
Achievement: Secured FMCG and Digital media brands as clients.
Education
National Open University of Nigeria
Master of Business Administration (MBA)
2014 - 2016
Madonna University, Elele, Rivers State, Nigeria
B.Sc (Hons.) Microbiology
(Second Class Upper)
2005 - 2009
Skills
*Commercial Acumen. *Customer Management. *Negotiation Skills. *Selling Skills.
*In-Market Execution. *Channel Strategy.
Efficient in sales, marketing and communication.
Adept in organizing and planning.
Proficiency in the use of Microsoft Office programmes, SAP & Power BI.
