Charlene Digol

CHARLENE DIGOL PPC Manager, E-commerce Specialist SKILLS & TOOLS UTILIZED Experienced E-commerce Specialist with expertise in creating and managing Amazon Pay-Per-Click (PPC) campaigns. Skilled in producing detailed PPC reports to ensure effective and profitable advertising spend. Conducts stocks and sales reports and provides recommendations on factors impacting PPC sales, including price, stocks, product listing, etc. to ensure that the TACOS per product and as a whole are ideal and profitable. Collaborative team player with strong communication and problem-solving skills. Driven to deliver results through data-driven strategies and adaptability in the dynamic e-commerce landscape. Amazon SEO. ◆ Listing content optimization. ◆ Develop/create PPC campaigns. ◆ Optimize PPC campaigns, budgets, bids, and keywords. ◆ Keyword research, implementation, and tracking. ◆ Identify, measure, and analyze opportunities for sales based on the campaign's performance. ◆ Responsible for sales and PPC reports. ◆ Comfortable with using MS Excel, Google Sheets, Bulk File Operations, Flat File. ◆ Deals, Discounts, and Promotions creation. ◆ Keen on details, critical thinker, and provides excellent solutions or suggestions to help the organization solve the challenges. ◆ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ Amazon Seller Central Jungle Scout Helium 10 Data Dive Sellerboard Snagshout Klaviyo ASANA Slack CONTACT DETAILS - |- cddi gol 26 @ gmai l. com Antipolo City, P h i l i p p i n e s 1870 EDUCATION TECHNOLOGICAL INSTITUTE OF THE PHILIPPINES Bachelor of Science: Business Administration and Marketing Management - Graduated, Year 2018 WORK EXPERIENCES PPC Manager/E-commerce Specialist (Same Client) Intelegencia BPO LLC July 2019 – February 2022 Barrel Point Surf February 2022 –February 2025 (Countries: USA and Spain) ◆ Keyword research and selection. ◆ Set up and launch all Amazon advertising campaigns, including Sponsored Products, Sponsored Display, and Sponsored Brands. ◆ Campaign management and optimization. (Budget, keyword & placement bid, keywords, negation, etc.) ◆ Amazon SEO. (Product title, bullet points, product description, A+ content, search terms, alt texts) ◆ Assess product listings and provide recommendations . ◆ Weekly monitoring of advertising KPIs, i.e., Spend, ACoS Conversion, and TACoS, across 250 active campaigns . Create, analyze, and send a weekly PPC report with data interpretation and recommendations. Discuss the with the client or team via email or video meeting. ◆ Track product BSR, other rankings, and changes in pricing, PPC campaigns, listings, etc. ◆ ◆ ◆ Track keyword rankings (organic and sponsored). Create stock and sales reports for all products with data analysis and recommendations, i.e., pricing, listing optimization, PPC optimization, deals, promotions, discounts, etc. ◆ Set up various deals, promotions, and coupons. Respond to customer service concerns via email, process refunds and replacements, and monitor negative reviews. ◆ ◆ Write product descriptions, instructions, bullet points, and EBC/A+ content. ◆ Monitor Account Health status and address product or compliance issues. ◆ Submit cases to Amazon to resolve various issues, such as incorrect review quantities, wrong product remeasurement, reimbursements, etc. categorization, product Customer Service Support SITEL Philippines October 2014 – November 2015 Handled product inquiries, order processing, cancellations, replacements, refunds, and double billing issues. Customer Service Associate WNS Global April 2014 – September 2015 Hotel bookings, cancellations, modifications, refunds, and inquiries.