Charlene Bonsu

I tell stories for a living, stories that sell, stories that shift perspectives, and stories that make people stop and pay attention. With over 15 years in the communications game, I’ve done it all: from launching multinational brands to amplifying grassroots voices. If it involves messaging, meaning, or a megaphone, I’m your person.

My career has danced between the corporate and development worlds, and what a trip it has and continues to be. I’ve helped rebrand telecom giants (hello, MTN), crafted ad campaigns for household names like Coca-Cola and Vodafone, and led PR and content strategy for everything from cooking oil to luxury hotels. My agency days taught me speed, strategy, and how to tell stories that live and breathe.

Then there’s my other love: purpose-driven work. I’ve led communications for development organizations like the African Center for Economic Transformation (ACET), helping shape the Ghana Compact’s public narrative and designing campaigns that made economic policy actually feel…human. Whether I’m writing a policy brief, producing a campaign video, or building a content strategy from scratch, I thrive when the mission matters.

What sets me apart? I’m equal parts strategist and creative, a curious generalist who can zoom out for the big picture and then roll up my sleeves to write the tweet, brief the designer, or pitch the story. I can go from a brainstorming session on brand tone to a media briefing workshop without skipping a beat. And yes, I genuinely enjoy both.

I’ve worked with brands, NGOs, creatives, and policymakers. I speak fluent marketing and advocacy. I’ve built brands, created content ecosystems, and told stories that turned “just another campaign” into something unforgettable.

At the heart of it all is this: I believe great communication changes things. It builds bridges. It opens doors. Sometimes, it even makes people care about things they never thought they would.

So whether you’re looking to launch something bold, refresh something tired, or simply tell your story better, I’m here for it