Charlene Ainslie

CHARLENE AINSLIE MARKETING, BRANDING, PRODUCT DEVELOPMENT SPECIAL IST WORK HISTORY PERSONAL PROFILE With 20 year’s experience in the retail, branding, sales & marketing for consumer products industry as well as international experience as business development manager, I would be an absolute asset to your company. Working well in a team as both leader or assistant I will meet all deadlines with ease and skill as well as performing with the highest levels of professionalism and quality. SPECIALIZATION Product & Packaging Development Publishing POS Digital content In-Store Visuals Fashion Range development Brand Management Marketing and Sales SKILLS AND ABILITIES Communication Skills Leadership Skills Organisational Skills Time Management Skills COURSES & EDUCATION TEFL English Certificate Damelin Education Group 2002 Johannesburg, South Africa Diploma in Sales and Marketing Management Edgemead High School 1999 (Matric) CONTACT INFO: Mobile:- Email:-Cape Town, South Africa LinkedIN: linkedin.com/in/charlieainslie-958408b DIRECTOR & NPO FOUNDER Ministry Media PTY (Ltd) Kingdom Ground International Ministries • May 2018 – April 2020 Cape Town Area, South Africa Marketing, branding and printing Company serving all churches and NPO's Community Radio Presenter on One FM & Radio Cape Pulpit 729am Editing and copywriting of Christian magazine from cover to cover │ TRADE MARKETING MANAGER Reebok South Africa – Adidas Pty (Ltd) April 2017 – April 2018 Contract Cape Town Area, South Africa Reason for leaving - end of contract │ Digital marketing specialist from brand to retailer across all platforms Working with sales Executives and retail buyers to ensure deliverables met Working timeously on deadlines for in-store KPI campaigns Working with suppliers to ensure all POS assets ready for in store solutions Updates on sell-through and marketing solutions for ROI Teaming up with sales to increase ROI for various product styles Marketing team collaborations with retailers and agencies Creating and using existing content photography for TFG magazine articles Dealing with merchandisers and planners to ensure correct product is pushed Creating content for all retailers based on their specific product buy MARKETING MANAGER Sneaker LAB SA August 2015 – July 2016 │ Cape Town Area, South Africa Create Marketing timeline for all events, drop dates, in-store promotions, and online content for the year. Brief creative team on graphical content for events, online content, in store promotions and in-store sales, POS and tradeshow presence. Travel to stores and ensure operations and sales are familiar with content. Training videos for store staff. Filming and photography management for all video and photographic content. Create all brand and marketing guidelines and training manuals for distributors worldwide. Translate packaging across all product packaging and online marketing. All billboard and media advertising campaigns executed from start to completion. Budget planning and strategy done with precision on targets and sales. Manage all store-in-store concepts and design execution. Monitor sales worldwide and work with distributors to execute campaigns accordingly. Brand Ambassador programmes and events Creating brand collaborations with influential sneaker brands in the market. Finding new business with high end retailers and mass market sneaker and lifestyle stores. Creating corporate social responsibility and charitable give-back schemes along with brand ONLINE STORE OWNER White Sands Boutique December 2013 – August 2015 │ Cape Town Area, South Africa Buying trips to Bali to create ranges and sell online on the store Manage visual merchandising and buying Social Media management Design and development for online pagmes Sales and marketing for all ranges CONCEPT & TREND MANAGER Revolution Licensing & Advertising (Warner Bros. Cartoon Network) November 2012 – December 2013 Cape Town Area, South Africa Develop bespoke concept apparel ranges for retailers across all age groups. Develop ranges for every seasons across all brands and characters and categories. Develop all POS for visual presence in retail stores such as Woolworths, Edgars, Ackermans, Pep, Mr Price, Jet etc. Create mood boards, trend books and concept boards demonstrating what the ranges should look like and lead the design studio to execute it. Strong knowledge of SA fashion retailers vs. international retailers. Trend forecasting based on new fashion, street style, runway and cultural influences. Look-book range and local website development and update of latest information and trends. Mannequin styling and photo shoot direction. Store checks, trend scouting and forecasting. Fashion blogging, social networking and website development and content management. Responsible for ensuring third party licensing approvals are completed and correct. Working to strict timelines to ensure all marketing deadlines are met. New business development with retailers and potential manufacturers/licensees. Held workshops and seminars for brand development and licensed fashion. │ BUSINESS DEVELOPMENT MANAGER Hello Kitty High End Fashion Brand (Pynkiss) June 2012 – October 2012 Pynkiss, Milano Sourcing new business for high end fashion licensed brand across the globe. Involved in all collections and total look including apparel, accessories and footwear. Working with various business models such as distributors, Agents and Franchisees. Presentation of new season ranges to sell into retailers. Working closely with buyers to ensure orders are correct and deadlines achieved. Full understanding of the manufacturing and application process for apparel. Constant liaisons with all involved to see order through to shipping and in store delivery. Close communication with PR and marketing departments. Travel and Trade Fair sales and managements. │ LICENSING MANAGER UK Turner Broadcasting, Cartoon Network Consumer Products January 2010 – December 2010 London, United Kingdom │ Account Managing and Brand building for all products and brands across UK. Sourcing new business for all brands within Turner Enterprises. Working with all internal marketing/creative/advertising teams on campaigns. Close liaisons with buyers and external marketing teams. Budget control with retail managers and marketing teams on each project. Hosting regular presentations and workshops. Leading creative teams on the vision of a particular project. Strong relationship building in the brand and licensing industry. PROJECTS INCLUDE: Signing and launching Ben 10 & Generator Rex licensees across UK. Retail giant TOYS R US promotions and competitions from May 2010 – Dec 2010. Department store British Home Stores (BHS) promotions and competitions from Jan 2010 – Dec 2010. Re-launched the CAPTAIN PLANET brand into the UK retailers Topshop, Urban Outfitters, EJF eco fashion. PRODUCT DEVELOPMENT MANAGER Turner Broadcasting, Cartoon Network Consumer Products July 2006 – December 2009 London, United Kingdom │ Approve all products for toys – apparel – stationary – publishing - FMCG into all EMEA territories Approve all packaging for toys – apparel – stationary – publishing - FMCG and digital games into all EMEA territories Liaise with buyers on full range conceptualisation for in store ranges and collections Workshops and training across EMEA for all designers working with the style guides for each brand Creating product environments for trade shows and licensing expos Working with all territory heads to advise and run reports on all retailers in territory Present all new style guides and schematics for toys to all manufacturers, licensees and retailers Assisting in visual merchandising for all Cartoon Network products around local London stores Retail presentation day presenting and marketing ASSISTANT PLANNER / MERCHANDISER Global Licensing April 2005 – July 2006 │ London, United Kingdom VISUAL MERCHANDISER AND OPERATIONS MANAGER Traffic Footwear (Zoom shoes) July 2002 – March 2005 Johannesburg, South Africa │ REFERENCES Name: Position: Company: Phone: Email: Melanie Botha CFO Revolution Licensing -- Name: Position: Company: Phone: Email: PJ Morilly Brand Director Reebok-- RECOMMENDATIONS & REFERENCES THANK YOU