Charity Winfield

Tel: - CHARITY WINFIELD Email:- September 2019 – February 2020 • During this time my partner and I travelled the Scottish Outer Hebrides, Colombia and completed the Camino de Santiago in Northern Spain. April 2018 – September 2019, Operations Manager, The Last Crumb Cafe • Liaised with suppliers to organise weekly orders, negotiate rates and discuss new products. • Managed all office enquiries and identified marketing and PR opportunities, such as local market appearances. • Introduced new till system to improve efficiency and ease. • Created and updated website content. • Took control of all administrative duties for the Front of House and Kitchen. • Organised meetings with the owners and head chef, took minutes and distributed as appropriate. • Managed nine staff, their professional development with performance reviews and their holiday entitlement. Also managed all recruitment for Front of House. • Produced weekly rotas, monthly newsletter and introduced customer feedback cards, enabling management to implement changes and stay on top of feedback. • Ensured the cafe was operating and conforming to all relevant legislation and high standards were upheld. • Identified opportunities to enhance the cafes presence and organised event (i.e. market stalls, birthdays, weddings, Christmas parties). • Took control of the cafe’s presence on Instagram, ensuring quality content and high levels of engagement with existing and potential customers. • Introduced a retail section, selling the cafe's coffee and homemade products. • Dealt with local council to reduce the cafe’s business rates and organise waste disposal. November 2017 – September 2019, Lime Hut • Worked alongside the owner, in partnership, to elevate start up catering company, Lime Hut. In this, I identified key PR opportunities, helped with brand story, design and networked with others to discover new prospects. • Helped design and execute event and super club menus. Helped organise and execute events and super clubs. • Worked on Lime Hut’s stall, situated on Berwick Street, Soho; cooking, dealing with customers, taking orders and managing the till. • Trained new staff on working on the company’s primary source of income, the market stall. • Organised weekly food orders and ensured all market stall equipment was stored correctly. March – April 2018, Brands2Life, Freelance PR Consultant • One month contract to produce content for the technology and consumer departments. October 2017 – March 2018, Freelance PR Consultant, Diffusion PR • Worked across accounts TalkTalk, Air New Zealand, Primark Social, audioBoom and Secret Escapes. • Wrote byline articles, press releases, blog posts and media comments. • Part of the social media team for Primark – reported on weekly activity and created content calendars and designed content with desiger. • Took part in new businesses pitches, sell-ins, created messaging documents, managed product reviews, managed client’s social media channels and produced reports, identified new hijacking opportunities, secured briefings, forward features and put together social calendars. • Managed global PR teams in partner agencies to create, produce and align global content. • Cultivated strong relationships with national, broadcast and trade media. August – October 2017, Freelance PR Consultant, Babel PR • Two months of supporting the team, managing press release distribution and securing media briefings. November 2016 – March 2017, Chalet Host, VIP Ski • Responsible for luxury eight-man chalet in Val d’Isere. • Hosted guests and provided them with continental and cooked breakfast, afternoon tea and a three-course evening meal, six days a week and cleaned chalet daily. May 2016 – November 2016, Freelance PR Consultant, Archetype • Worked on accounts such as Hasbro, Amazon, Sage and BAE Systems. • Organised global tech company, Sage’s, annual event (Sage Summit), from a media perspective. o Secured media attendees and organised all travel arrangements. • • • • Lead role in global PR co-ordination across a number of accounts. This involved liaising with partners and clients to establish global strategies and content. Part of the new business team, therefore pitched to prospective clients. Worked on analyst relations for client, AMD. Cultivated relationships with analysts at Gartner, Forrester and IDC. Daily tasks included chairing team meetings to ensure all work was on schedule, managing account executives time, contacting media with relevant campaigns, creating content and taking part in creative brainstorms. March – April 2016, Freelance PR Consultant, Kaizo • A month contract to manage account executives to ensure team members achieved targets and met deadlines. November 2015 – March 2016, Chalet Host, VIP Ski • As seen above. August 2014 – November 2015, Account Handler, iris Worldwide • Worked across the Nectar, Unilever, Diageo, Wickes, Speedo and Nescafé accounts. • Worked in teams to create digital content, TV adverts, print advertising, shops POS stands and social media content. • Managed and oversaw all account activity. Liaised with clients to inform direction of work. • Demonstrated ability to manage and work with people in various disciplines and build professional relationships: Creatives, Design and Planning. • In charge of Hellmann’s Facebook page. Responding to customer comments and messages while developing Facebook only advertising content. • Responsible for drafting and providing cost estimates to clients. Managing account finances was a key responsibility to ensure the team works within the budget. • Assisting production team on TV and film sets to ensure client brief is being met. • Worked closely with all media agencies to ensure alignment in all produced content. • Responsible for researching client accounts and their competitors to ensure unique presence in the market. May - August 2014, Host & Executive Assistant, Mhor 84 Motel • Took control of all administrative duties for the front of house, the kitchen and the owners. • Set all four Mhor businesses (Monachyle Mhor Hotel, Mhor 84 Motel, Mhor Fish and Mhor Bread) up on Instagram to broaden and increase the company’s presence on social media and interact with customers, suppliers and media. • Assisted the manager in organising and executing events. • Waited tables when needed; took orders, liaised with customers and the kitchen, took payments and worked at the bar-, Account Manager, Berkeley PR • Displayed a high level of organisation, ability to remain level-headed in pressured situations and meet deadlines. • Managed both the trainee and account executives across 5 accounts. This included managing their time, delegating tasks, editing and approving content. • Worked with clients such as Iron Mountain, Kaspersky Lab, Go Ape, Skillsoft. • Proudly worked with the Women in Tech team to promote gender diversity in the technology sector. • Created excellent content in the form of press releases, byline articles, blog posts, Q&A documents, social content calendars, newsletters and contributions to white papers. • Developed strong relationships with national, broadcast and trade media. • Managed global PR teams in partner agencies to create, produce and align global content. • Worked alongside Account Directors to identify and progress PR campaigns, conduct research and identify key take away points. • Put together social media content calendars in order to use of social media to drive PR campaigns. • Organised and hosted client events, round tables and interviews with the press. • Volunteered for pro-bono work with the theatre charity, the Wimbledon Civic Theatre Trust. Education 2008 – 2011, University of East Anglia 2001 – 2008, Queen Anne’s School, Caversham 2014, February – June, International House Barcelona 2018, January – March, Leiths School of Food and Wine IT Skills: Proficient in Word, PowerPoint and Excel 2:1 BA (Hons), History A Level: History, English Literature and Theatre Studies Castilian Spanish course Essential Professional Course, Distinction Tools: Experienced user of Gorkana, Gantt, Google Analytics, Google Drive, Features Exec and ResDiary Interests & Activities: Cooking, skiing, hiking, swimming, theatre, reading and history.