Charity Wanjiru

CHARITY WANJIRU MUCHIRI Social Media Manager | Paid Ads Specialist | Website Management | E-Commerce CONTACTS P.O. Box Phone: Email: Profile: PROFILE A versatile digital marketing professional and frontend web developer with over 5 years of experience in creating responsive, user-centric websites and crafting content strategies that drive brand engagement. Known for a strategic approach to digital content management and a strong ability to enhance brand presence across online platforms. Proven track record in leading end-to end web development and content creation projects, from concept to execution. Skilled in team management, timeline development, and delivering solutions that align with both technical and business objectives, making each project both impactful and effective. CORE QUALIFICATIONS & SKILLS • SEO & Content Optimization (Google Analytics) • Content Management Systems (WordPress) • Graphic Design ( Canva) • Video Editing (Capcut) • Social Media Management (Meta, Hootsuite) • Trend Analysis & Strategy Development • Project Planning & Program Management (Budgeting, Team Leadership) • Customer Service & Client Communication LANGUAGES PROFICIENCY Professional proficiency in written and spoken English and Kiswahili languages. PROFESSIONAL EXPERIENCE Flexpay Technologies Head of Marketing | November 2023- To Date FlexPay is a technology-driven financial platform that provides flexible payment solutions, allowing consumers to make purchases in installments without the need for traditional credit options. By offering a seamless "save now, buy later" model, FlexPay enables customers to budget for large or essential purchases over time, breaking down the total cost into manageable payments. This approach empowers individuals to access goods and services without financial strain while helping businesses expand their customer base by offering a more inclusive payment alternative. Highlighted Achievements • Strategic Marketing Leadership Partnering with the executive team to shape and implement impactful marketing strategies that align with overall business objectives, driving growth and brand success. • End-to-end Campaign Management Leading the development, execution, and analysis of multi channel marketing campaigns, ensuring each campaign maximizes reach and engagement. • Team Leadership and Coordination Fostering a collaborative and high-performing marketing team environment, enhancing communication and alignment across all projects • Dynamic Content Creation Spearheading the production of captivating, platform-specific marketing content that resonates with diverse audiences and strengthens brand presence • Data-driven performance Optimization Tracking and assessing campaign performance metrics to uncover insights, continuously refining strategies for greater impact. • Stakeholder Relationship Building. Cultivating and nurturing strong relationships with internal teams, clients, and partners, enhancing collaboration and trust across all interactions • Meta and Tiktok Ads: Running and optimizing Meta and Tiktok ads. Agcenture Content Creator | Aug 2022- To Date Agcenture is a leading Development Consulting Firm dedicated to transforming lives through expert advisory services and capacity building in Program Management, Monitoring and Evaluation (M&E), and Donor Reporting. As the Key Content Creator, I am responsible for overseeing all digital platforms, crafting impactful content, sending monthly newsletters and executing strategic marketing plans. My role involves enhancing online presence through effective acquisition, retargeting, and retention strategies via ads, PPC, and SEO. Highlighted Achievements • Developed and managed two top-ranked blogs in Kenya, creating content that consistently attracts and engages a diverse audience, writing content for Agcenture as a leading voice in development consulting. • Implemented advanced SEO strategies to optimize content, leading to significant increases in organic traffic and improved search engine rankings, thereby enhancing online visibility. • Crafted and scheduled engaging social media posts with compelling captions, ensuring consistent and impactful engagement across all major platforms. • Analyzed social media trends and adjusted content strategies dynamically to maintain relevance and drive effective audience interaction. • Delivered prompt and professional customer service through social media channels, ensuring high quality engagement and support for our online community. Flexpay Technologies Digital Communications Executive|December 2022- October 2023 • Website Content Creation: Developed content for the Flexpay website to enhance user experience and support brand messaging (www.flexpay.co.ke). • Targeted Messaging: Created tailored messaging for different customer segments at Flexpay, ensuring communication was relevant and engaging for each audience. • Customer Journey Mapping: Designed a customer journey and retention funnel to segment and retain customers, increasing customer loyalty and lifetime value. • Co-Marketing with Partners: Introduced and facilitated co-marketing campaigns with partner merchants, which effectively reduced marketing costs by 40% while increasing reach. • Artwork Redesign for Branding: Redesigned previous marketing artwork to boost brand awareness and drive stronger calls to action, improving overall engagement. • CPA Reduction through Retargeting: Decreased cost per acquisition (CPA) by 45% by implementing retargeting strategies for previously engaged shoppers across platforms. • WhatsApp Marketing Expansion: Established Flexpay Communities, including the Flexpay Chama WhatsApp Group, to create accountability, foster community synergy, and encourage customers to stay on track with goals. • Conversion Rate Initiatives: Boosted conversion rates by negotiating with partner merchants to offer cash rewards and exclusive discounts, motivating customers to make purchases. • Social Media Content Creation: Created engaging, relevant content for Flexpay’s social media platforms to enhance brand presence and customer interaction. • Social Media Calendar Management: Developed and managed a social media content calendar for both B2B and B2C audiences, ensuring consistent and strategic online activity. Flexpay Technologies Customer Experience Manager | Jan 2021- To Dec 2022 • Shift Scheduling: Organized and managed customer service team schedules to ensure optimal coverage and efficiency. • Team Training and Development: Conducted onboarding and ongoing training sessions to enhance team members' product knowledge, communication skills, and customer service techniques. • Quality Assessment and Calibration: Performed call listening and calibration sessions, providing constructive feedback to maintain a high standard of service quality. • Script and Communication Management: Developed and refined communication guidelines and sales scripts to ensure consistent and effective messaging across all customer interactions. • Customer Feedback Analysis: Gathered, analyzed, and responded to customer feedback from surveys, reviews, and direct interactions to identify areas for improvement and implement actionable insights. • Process Improvement: Identified bottlenecks in customer support processes and implemented improvements to streamline workflows and boost customer satisfaction. • Cross-Department Collaboration: Worked closely with marketing, product, and sales teams to ensure a cohesive customer experience across all touchpoints and addressed any pain points. • CRM Management and Reporting: Utilized CRM software to monitor customer interactions, generate reports, and analyze trends, helping to inform strategic decisions. • Escalation Management: Effectively handled escalated customer issues, ensuring timely resolution and maintaining a positive brand reputation. • 10. *Customer Journey Mapping: Created and maintained customer journey maps to understand key touchpoints and improve the end-to-end customer experience. • Customer Loyalty and Retention Initiatives: Developed and executed strategies to increase customer retention and loyalty, including loyalty programs, personalized follow-ups, and post purchase engagement. Herpursuit Founder | April 2018- To Date Herpursuit is an influential online women blog dedicated to empowering women and to reach their goals. As the Chief Writer and Editor, I lead the development and execution of our digital marketing strategy, driving content creation and online engagement. Highlighted Achievements • Content Creation: Authored over 30 original blog posts on topics including entrepreneurship, personal finance, and business advisory. Conducted in-depth keyword research and implemented SEO strategies to significantly boost organic traffic. • Frontend Web Development: Directed the design and launch of a modern, dynamic, and user-friendly website, enhancing user experience and functionality. • Web Analytics: Managed web performance tracking using Google Analytics and Bing Analytics, utilizing insights to refine and improve website performance and user engagement. • SEO and Keyword Research: Conducted comprehensive keyword research and created SEO optimized content across graphics, videos, and web pages, ensuring high visibility and relevance. EDUCATION BACKGROUND Jan 2025 – To Date : Simon Page College of Marketing Diploma in Professional Marketing ( CIM Certification) Sept 2016-Dec 2020: Murang’a University of Technology Second Class Upper Division Bachelor of Mathematics and Computer Science(Statistics Option) Jan 2013- Nov 2015: KAG, MCDC Secondary School B(Plain) Kenya Certificate of Secondary Education (KCSE) Jan -Nov 2011: KAG, MCDC Primary School 385/500 marks Kenya Certificate of Primary Education (KCPE) INTERESTS & HOBBIES • Blogging (www.trailblazers.com, www.flexpay.co.ke,www.herpursuit.co.ke) and web research, traveling,vlogging • Volunteering for mental health, entrepreneurship, and religious causes. REFEREES Available on request.