Charity Okoloeze

CHARITY OKOLOEZE www.linkedin.com/in/charityokoloeze | Portfolio: https://unisomedia.my.canva.site/charityokoloeze-s-portfolio Result driven digital marketer and social media manager with a track record of increasing brand recognition, boosting engagement, and growing customer loyalty through strategic content creation and community management strategies that drives business growth. PROFESSIONAL EXPERIENCE SOCIAL MEDIA AND DIGITAL MARKETER March 2024 - till present Tairo Consulting  Created, curated and managed content for various digital platforms (blogs, social media, website, email campaigns) and also created engaging visual content such as graphics and short video content.  Developed and managed email marketing campaigns, including newsletters and automated workflows, segmented email lists and personalized email content to improve open and click-through rates.  Tracked and analyzed website traffic, social media engagement, and campaign performance using analytic tools (Google Analytics, social media insights), prepared regular reports on key metrics and provided actionable insights for improvement.  Planned and executed online advertising campaigns across various platforms (social media ads, display ads), managed Ads budgets and optimized campaigns for maximum ROI.  Designed graphics using Canva and edited videos using Capcut and Inshot COMMUNITY MANAGER May 2024 – March. 2025 Malokun Labs  Responded to customer inquiries, addressing concerns and providing solutions in a timely manner.  Ensured positive customer engagement by facilitating community interactions.  Conducted feedback surveys and provided reports on customer satisfaction and sentiment.  Tracked engagement metrics to enhance future service delivery. DIGITAL MARKETING STRATEGIST Zormor  Developed marketing strategies and campaigns  Conducted market research and data analysis  Managed content creation for social media and other channels  Assisted with promotional materials and presentations  Monitored and reported on campaign performance  Collaborated with the marketing team on various projects  Worked on the ideation phase of a product launch. SOCIAL MEDIA MANAGER Project Skypunch  Managed LinkedIn profile using SEO techniques  Engaged with users to grow presence  Conducted competitor research  Created blog content to drive traffic. May 2024 – Feb. 2025 June 2022 - August 2022 SOCIAL MEDIA MANAGER Biospherea (Remote) July 2021 – July 2022  Created and curated social media content, managed accounts, and headed social media management team. SKILLS Social Media Marketing, Digital Marketing Strategies, Content Creation, Community Management, Market Research, Email Marketing, Content Writing, Graphic Design (Canva), Video Editing (Capcut, Inshot), Customer Support, Executive Assistant. CERTIFICATION Digital Marketing – She Leads Africa (SLA) Foundation of Digital Marketing – Udacity Product Marketing Course – Treford Content Marketing - HubSpot Academy Social Media Marketing - HubSpot Academy Virtual Assistant- ALX The Fundamental of Digital Marketing (Google Digital Garage) IT Support Skills and Tools Training – DWA - EDUCATION BSc. Biochemistry - Univeristy of Benin | 2022 TOOLS: Canva, ActiveCampaign, CyberImpact, Capcut, Inshot, Google Workspace, Microsoft, Trello, Asana, Meta Business Suite, Social Media InApp Analytics, Facebook, LinkedIn, Instagram, Twitter, Mailerlite, Descript. LANGUAGE: English (Full Professional), Igbo (Native or Bilingual) and Yoruba (Native or Bilingual) REFEREES Available on request.