Charity Cholwe Resume
Cell Number: - | Email address:-PROFESSIONAL PROFILE
An accomplished and results-driven communication and innovation professional with over
7 years of work experience. Skilled in human-centered design, social media management,
customer value management, and public relations. Has extensive experience in co-creating
solutions to respond to health needs.
Enjoys working in a vibrant environment that encourages innovative approaches to tackling
challenges. Embraces a passion for critical self-reflection and thinking that aids continued
professional and personal development for self and those around. Proficient at creating
environments that foster teamwork.
EDUCATION
Master of Media and Communication (MMC), University of Zambia 2024
Bachelor of Arts in Mass Communication (with merit), University of Zambia 2017
SKILLS, ATTRIBUTES AND COMPETENCIES
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Strong communication skills
Outstanding interpersonal skills
Ability to navigate resistance and stay focused amid challenges
Writing and editing
Self-starter
Stakeholder management and collaboration
High attention to detail
Well organized
Knowledge management
Social media Management
PROFESSIONAL EXPERIENCE
PATH, Living Labs Project, Lusaka, Zambia | Design and Innovation Specialist | June 2021
to date.
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Conduct design research using the human-centered design approach.
o Investigate the health care worker experience and devise creative solutions to
meet the identified needs of the Health Care Workers.
o Investigate the Zero dose, Measles and Human Papilloma Virus in identified
districts and device solutions for those challenges.
o Apply the principles of empathy for the users to co-identity design
opportunities that will lead to the design of solutions.
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o Lead the processes of co-creation of solutions with the health care workers
and the ministry of health.
Project planning, implementation, and support to MOH in applying design thinking
toward co-creating solutions that help address health challenges.
Support the geographical expansion of the Living Labs project.
Support the External Affairs Africa team in communications in Zambia.
Draft articles for the project to be uploaded on the organization's website and social
media pages.
Write and submit abstracts for conferences and summits.
Multichoice Zambia Limited, Customer Value Management, Zambia |March 2018 to April
2021
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Provide exceptional solutions to customers, ensuring company products and
services are provided.
Manage customer accounts and credit accounts for campaigns and incentives,
achieving business targets for churn.
Resolve queries and ensure high levels of customer satisfaction in running Below
the Line and Above the Line campaigns.
Adhere to quality assurance procedures to deliver services that meet the highest
standards of excellence.
Take a proactive approach to engage with customers, both loyal and high-risk,
providing information and advice on available products, promotions, and services.
Utilise strong sales skills to achieve aggressive targets for sales, upgrades, and
churn win-back, driving business growth and customer retention.
SOS Children’s Village, Brand and Public Relations Officer, Zambia |January 2018 to March
2018
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Develop and implement brand and public relations strategies per the organization’s
mission, vision, and values.
Manage and maintain the organization’s brand image and reputation through
effective communication and engagement with stakeholders, including donors,
partners, sponsors, and media.
Capture captivating photos and videos of the children and any activities/events.
Craft stories about the children’s well-being, and accomplishments to be shared
with their sponsors.
Develop communications material, including press releases and newsletters.
Plan and execute public relations events and activities, including press conferences,
media briefings, photo opportunities, and other events to raise awareness and
generate interest in the organization’s work.
Work closely with other departments and stakeholders, including fundraising,
program development, and marketing, to ensure alignment and consistency in
messaging and branding.
OTHER WORK EXPERIENCE
Center for Disease Control TAP Project | April to May 2023
Job Summary: Conducting Informatics Savvy Health Organizations assessments in four
provinces of Zambia.
PATH, Global Health Labs| February to April 2023
Job Summary: Perform desk review and key stakeholder interviews to identify gaps and
opportunities in primary health care in six African countries.
Churches Health Association of Zambia CDS Project | December 2022
Job Summary: Conduct a 5-day workshop to orient civil society organizations and
Agronomists in human-centered design.
PATH, Hewlett Project | October 2021 to September 2022
Job Summary: Conduct intensive three-week human-centered design sprints in 4 districts
of Southern Province, Zambia to pinpoint challenges surrounding the unmet need for
postpartum family planning and co-create innovative, cost-effective solutions that
seamlessly integrate immunization and postpartum family planning.
PATH, Zambia Digital Community Health Project | March 2022
Job Summary: Conduct a 5-day workshop to orient community health workers in humancentered design.
Southern Africa Institute for Policy and Research, University of California | January to
October 2017
Job Summary: Served as an enumerator, researching to explore and analyze processes and
relationships from various political parties after the Zambia 2016 elections.
Ndola City Council | Public Relations Intern | October to December 2016
Job Summary: Assist in executing strategic communication initiatives and engaging with the
community on behalf of the city council to promote transparency and public awareness of
its initiatives and services.
PROFESSIONAL DEVELOPMENT CERTIFICATIONS
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Proposal writing, Pyramid Learning, 2023
Biomedical Research Investigators and Key Personnel, CITI program, 2021
Customer Service and Telemarketing, Multichoice Zambia Limited, 2018
Project planning, University of Zambia 2017
Digital Media and Online Publishing, 2016
Photojournalism and storytelling, 2016
REFERENCES
Dr. Joseph Kayaya
Product Manager
PATH
Mobile number: -
Email:-
Mr Angel Zulu
Customer Value Management Campaign Manager
Multichoice Zambia Limited
Mobile number: -
Email:-
Mr Paul Katati
Regional Programme Manager
SOS Children’s Village
Mobile number: -
Email:-