Charalampos Chorianopoulos

Greece | --| linkedin.com/in/bchorian Charalampos Chorianopoulos Growth Marketing Director Dynamic and results-driven digital marketing leader with 21 years of experience seamlessly combining strategic vision, team leadership, and hands-on execution. Proven ability to design and deliver high-performing B2C and B2B growth strategies, lead cross-functional teams, and execute multi-million EUR performance marketing campaigns across global markets. Consistently drives user acquisition, engagement, and high ROI through a mix of strategic foresight and practical implementation. Areas of Expertise •​Growth Experimentation & Optimization •​Funnel Analysis and Optimization •​Data-Driven Decision Making •​Copy & Design Optimization •​A/B Testing & Statistical Analysis •​Customer Journey Mapping •​Conversion Rate Optimization •​Marketing Operations •​Project Management & Agile Execution •​Stakeholder Collaboration & Alignment •​Digital Marketing Channels (SEO, SEM, PPC, CRM) Career Experience Woli​ GROWTH DIRECTOR 05/2022 – Present ●​ Led all multi-channel marketing campaigns for Woli (PPC, SEO). ●​ Participated in the creation and implementation of commercial strategies. ●​ Defined and managed user acquisition, retention, and engagement strategies. ●​ Led and managed customer support operations. ●​ Created and maintained an in-house, analytic and reporting platform ●​ Collaborated with the product, design and tech teams to provide business requirements and performance needs for the development of woli app ●​ Directed customer support and CRM operations, improving overall user satisfaction and loyalty Upstream​ 01/2019 – 11/2021 Head of Performance Marketing, Customer Acquisition ●​ Defined and deployed user acquisition strategies for Upstream's owned and 3rd party services. ●​ Drove growth and reached acquisition and revenue goals through innovative and efficient performance marketing. ●​ Collaborated with the product and innovation teams to provide business requirements and performance needs for the development of Upstream’s customer acquisition platform Upstream​ Head of Digital Marketing 07/2015 – 12/2018 ●​ Led the development and establishment of the Digital Marketing department. ●​ Established digital channels as a new source for acquiring new subscribers to Upstream’s mobile content services. ●​ Generated +50% ROI from digital channels across all countries. ●​ Worked with internal teams in building platform/reporting capabilities. …continued… Ogilvy​ 03/2008 – 06/2015 Head of Performance Marketing ●​ Led the performance marketing unit, responsible for managing Telco’s, Retail, FMCG and other clients. ●​ Handled commercial agreements with local and international media partners. ●​ Plan, prepare and oversee the performance marketing campaigns Additional Experience: (2004 to 2015) Digital Media Director, OgilvyOne Worldwide Athens – Neo@Ogilvy, March ‘06 to February ‘08 Data Analyst and Media Executive, OgilvyOne Worldwide Athens, March ‘05 to Feb ‘06 Data Analyst and Media Executive, YellowNetRoad, Athens, Nov ’04 to Feb ‘05 Education Master’s in Business Administration (MBA), Athens University of Economics and Business -) BA in Statistics, Athens University of Economics and Business -) Languages: English (Proficient) | Greek (Native) Accomplishments ●​ Surpassed annual user acquisition targets: Achieved 2022 user acquisition goals ahead of schedule by onboarding 1,000+ families to Woli within three months (Q4), showcasing expertise in driving rapid and impactful growth. ●​ Built and scaled high-performing teams: Recruited and led a 10-member performance marketing team, leveraging data-driven strategies to consistently deliver strong ROI and improve user engagement metrics. ●​ Optimized multi-million euro budgets: Strategically managed over €15M in digital media investments across multi-channel campaigns, delivering a 70%+ return on investment. ●​ Directed global marketing initiatives: Managed performance marketing campaigns in 15 international markets, ensuring brand alignment and implementing region-specific strategies to maximize results. ●​ Strengthened platform integrity: Played a key role in developing Upstream’s advanced anti-fraud system, enhancing platform security and protecting revenue streams.