Chandrasekhar Kumar Sah

Chandrasekhar Kumar Sah Add: Najafgarh, Delhi | LinkedIn: cskumarsah​ PROFESSIONAL SUMMARY SEO Executive with 5+ years of experience in on page, off page, and technical SEO. Expertise in keyword research, content optimization, link building, and technical SEO audits using SEMrush, Ahrefs, and Screaming Frog. Hands on experience with Google Search Console, Google Analytics, and Google Merchant Center. Basic knowledge of HTML and CSS. Familiar with modern search practices, including Generative Engine Optimization, Answer Engine Optimization, and community platforms like Reddit. Proven ability to improve organic traffic, search visibility, and achieve top SERP rankings through data driven SEO. CORE COMPETENCIES & SKILLS ●​ AI & SEO Strategy: Business goal alignment, Generative Engine Optimization (GEO), prompt research, and AI competitor visibility gap analysis. ●​ SEO Expertise: On page SEO, off page SEO, technical SEO, keyword research and mapping, link building strategy, local SEO (GBP). ●​ Ecommerce Management: Google Merchant Center feed management and diagnostics, Amazon product catalog management. ●​ Technical Proficiency: Site audits, Core Web Vitals optimization, basic HTML and CSS for SEO tags and fixes, page speed improvement, and internal linking. ●​ Data Analysis and Reporting: MS Excel (pivot tables, VLOOKUP), competitor analysis, performance reporting. ●​ SEO Tools: Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog. ●​ CMS Platforms: WordPress, Wix, Weebly, Magento, Shopify. PROFESSIONAL EXPERIENCE Digital Marketing Executive Webkul Software Pvt. Ltd | Noida, Uttar Pradesh​ Sep 2020 – Present ●​ Managed end-to-end SEO for multiple Webkul products, including store.webkul, Mobikul, KrayinCRM, Webkul Design, Bagisto, and AureusERP. ●​ Developed and executed SEO roadmaps aligned with business goals to drive consistent organic traffic growth. ●​ Conducted keyword research and mapping to target high intent keywords and improve search visibility and rankings. ●​ Optimized on page SEO elements, including meta tags, headings, internal links, URL structure, and content hierarchy, to improve crawlability and rankings. ●​ Performed technical SEO audits using SEMrush and Screaming Frog to improve site structure, internal linking, Core Web Vitals, and page speed. ●​ Launched SEO optimized sites, securing first page rankings for newly indexed pages and expanding online reach. ●​ Executed link building strategies through outreach and competitor analysis to acquire high quality backlinks and strengthen domain authority. ●​ Managed Google Merchant Center feeds, resolved diagnostic issues, and ensured accurate product data for ecommerce visibility. ●​ Optimized Google Business Profiles to improve local search presence and user engagement. ●​ Collaborated with content teams to implement Answer Engine Optimization, optimizing content for featured snippets and voice search. ●​ Conducted Generative Engine Optimization and AI visibility gap analysis to align content with AI search platforms like ChatGPT and Gemini. ●​ Built topical authority using community platforms such as Reddit and Quora to support organic and AI search visibility. ●​ Coordinated with development and design teams to ensure SEO best practices during site updates and deployments. ●​ Used Google Search Console and Google Analytics to monitor performance, identify issues, and prepare SEO reports. Data Entry Specialist Sparx IT Solutions Pvt. Ltd. | Noida, Uttar Pradesh​ Sep 2018 – May 2020​ ●​ Managed product catalogs on Amazon.co.uk based on client specifications, ensuring accurate listings, titles, and high-quality image placement. ●​ Handled Content Management System (WordPress) for clients like Bishop Lifting, uploading new products, updating specifications, and managing inventory data. ●​ Maintained high accuracy and speed in daily product listings to meet project deadlines. ●​ Ensured data consistency and quality across multiple E-commerce platforms and website backends. EDUCATION ●​ B.Sc. (Information Technology) | Kuvempu University ●​ Intermediate (12th) & Matriculation (10th) | Jharkhand Academic Council CERTIFICATION ●​ Digital Marketing Certification | HubSpot Academy