Chan Pui Wing

Hi, I’m Selina Chan – a digital marketing professional specializing in social media management, e-commerce operations, and content creation. I recently graduated with a BA (Hons) in Fashion & Textiles (Retail & Marketing) from The Hong Kong Polytechnic University, and I’ve spent the past two years helping brands connect with their audiences through creative, data-driven marketing.

Social Media Management & Content Creation

For approximately two years, I independently built and managed Buyurown, a Korean fashion e-commerce brand on Instagram. I handled everything from strategy to execution – creating visually compelling posts, designing graphics in Canva, filming and editing short-form videos, writing engaging captions, and growing an authentic community. I developed content calendars, analyzed performance metrics, and continuously optimized based on audience response. This experience taught me how to build a brand from scratch and create content that drives engagement and conversions.

I’ve also worked as an E-commerce Assistant at Brand Off Limited, managing social media platforms, coordinating campaign materials with creative teams, and analyzing performance data to optimize strategies. I understand what it takes to maintain consistent brand messaging and turn followers into customers.

E-commerce Operations & Product ManagementI have practical experience managing online stores including product uploads, content updates, inventory coordination, and customer service. I create compelling product descriptions, optimize listings for conversions, and ensure seamless operations from order processing to fulfillment. I’ve coordinated with vendors, managed promotional materials, and supported marketing campaigns – giving me a comprehensive view of e-commerce success.

Design & Creative Skills

I’m proficient in Canva for creating social media graphics, promotional materials, and visual content. I also have experience with Adobe Creative Suite (Photoshop, Illustrator) and video editing tools (CapCut, Final Cut Pro). Whether you need Instagram posts, stories, product photography, or marketing collateral, I deliver professional, on-brand visuals.

Copywriting & Communication

I’m bilingual in English and Chinese (Cantonese and Mandarin), with strong copywriting skills for social media captions, product descriptions, and marketing materials. I write for different platforms, audiences, and brand voices – whether playful and conversational or polished and professional.

Why Work With Me?

I’m detail-oriented, reliable, and proactive. Having run my own business, I understand entrepreneurs’ challenges and provide solutions that deliver results. I’m comfortable working independently or collaboratively, managing multiple priorities, and adapting quickly to changing needs.

Let’s connect and discuss how I can support your business goals!