Chahat Doulani

I’m a Marketing Manager and Digital Strategy professional with 2.5+ years of hands-on experience driving growth, improving customer journeys, and building insight-led marketing systems. With an MBA from IIM Indore and a strong foundation in data-driven problem solving, I specialize in connecting analytics with strategy to deliver real business impact across digital funnels, customer success, and campaign execution.

Currently, I work as a Marketing Manager at Tata Steel in Kolkata, where I support strategic marketing across four major regional sales funnels. My role involves building and maintaining performance dashboards, analyzing customer behavior, and converting insights into actionable GTM strategies. I’ve benchmarked competitors, identified key customer pain points, and enabled a 15 percent increase in product adoption. I also lead a team of six BDPs, mentoring and enabling them to drive consistent sales growth. A big part of my work is improving workflows and collaborating across functions, resulting in faster decision making and smoother channel activation.

Before this, I interned at Bain Capability Network, where I supported multiple consulting teams by deploying digital survey tools for organizational health diagnostics. I delivered insights across more than fifteen organizational dimensions and built executive-ready visualizations and presentations that helped teams move faster and more confidently.

I began my career at Tata Consultancy Services as an Assistant Systems Engineer. There, I created daily business dashboards, improved ERP and ETL data accuracy, resolved more than a hundred order backlog cases, and trained over twenty associates on analytics tools. I earned an “A band” rating for my contributions in project delivery and stakeholder collaboration.

I’ve also interned with BOLO, where I worked on targeted digital campaigns, improved app installs and engagement, and ran A/B tests to optimize ad creatives.

My skill set combines Strategic Thinking, Digital Marketing, Campaign Optimization, Funnel Analysis, and Insights & Analytics. I’m comfortable working with Google Ads, Google Analytics, Excel, SQL, Python basics, Tableau, Jira, CRM tools, and marketing automation platforms.

What drives me is simple: solving problems, improving processes, and building marketing systems that actually work. Whether it’s performance marketing, funnel optimization, GTM planning, or cross-functional execution, I bring clarity, structure, and measurable outcomes to the table.

If you’re looking for someone who blends strategy, execution, and data into one role, I’d be excited to connect.