Senior Marketing Executive
CHAD ISRAEL
--https://www.linkedin.com/in/chadisrael
EXECUTIVE SUMMARY
A Senior Vice President of Marketing in search of an organization that is ready to make bold moves, blaze uncharted
trails, and be the subject matter for future textbooks. History of success managing Fortune 100 brands, Millennial and
Gen Z influencer campaigns, film production and strategic leadership. Visionary in content strategy and performance
measurement. Leading budget, design, development and launch of successful paid, owned and earned social media
campaigns across multiple channels. A passion for recruiting, retaining, and building highly effective marketing
teams. Known for providing exceptional service to clients through positive communication and thought leadership.
Innate ability to execute content strategy across top funnel mediums and activate paid digital campaigns to drive
conversion. Breaking down organizational silos that lead to a strategy to execution gap.
• Innovative, data-driven leader with an infectious positive personality and highly collaborative nature
• Generated millions in revenue via strong social media campaigns and strategies
• Effective communications and problem-solving skills to earn the confidence of the C-Suite and board members
• Motivated by major challenges and taking pride in building strong systemic programs
AREAS OF EXPERTISE
LEADERSHIP & STRATEGY
Social media | Influencers | DE&I | Product marketing | Crisis management | Growth | Film production | Metaverse
CONTENT PLATFORMS
Instagram | TikTok | YouTube | Twitter | LinkedIn | Snapchat | Reddit | Facebook | Pinterest | Twitch | Clubhouse
BUSINESS INTELLIGENCE
Social media analytics | Talkwalker | Brandwatch | Salesforce | Cision | Tagger | StatSocial | Conversocial | Sprnklr
BUSINESS MANAGEMENT
Agency leadership | Digital transformation | Build award winning teams | Process development | P&L management
INNOVATION
Seeing around corners | Trend prediction | Tapping into cultural zeitgeist | Bespoke solutions | Futurism | AR/VR
PARTNERSHIPS
NFL | NCAA | Chevrolet | CLEAR | Daymond John | NASCAR | Marriott | Delta | Travelocity | NYSE | Fox Studios
PROFESSIONAL EXPERIENCE
SVP Digital Transformation
FLEISHMANHILLARD | FEBRUARY 2021 - PRESENT | REMOTE
Leading data transformation across the agency to invoke behavioral change and counsel account teams to adopt
the use of technology tools to improve client work. Strategic advisor to account leadership to effectively measure
earned media impact. Driving success through redesigning processes for data-infused intelligence into core
disciplines in social media, Healthcare, Finance, Technology, CPG brands, Influencers, and Crisis Management.
Identify problems and gaps then quickly insert a solutions-based strategy to achieve goals. Early results show
account teams are increasing efficiencies and growing business with clients. In addition to the core focus, leading
the team building a global center of excellence for data intelligence to support the organization, along with being
a contributing leader to the DE&I work for our agency and clients.
CEO - Hemp Cultivation
BURNT CABIN FARM | MARCH 2020 - PRESENT | REMOTE
Executed a vision to bring hemp cultivation to Southern Ohio. Registered the first hemp growers license in the
region. Established early relationships with CBD processors, genetics experts, and testing labs. Set a five-year
mission to transform a traditional farm into fully sustainable organic hemp co-operative. Created the brand,
marketing collateral, and social media foundation connecting into the larger agricultural community. Built
wholesale and direct-to-consumer sales channels. Hired a farm management firm to oversee operations.
Communications and Digital Director Commonwealth of Virginia
TOM STEYER 2020 PRESIDENTIAL CAMPAIGN | AUGUST 2019 - MARCH 2020 | REMOTE
Led digital marketing and social media strategy for the Presidential campaign in addition to overseeing press
relations, campaign events, identified surrogates and hired support staff. Implemented a social media listening
program to monitor mentions and journalist activity leading to successful story coverage. Utilized tools like
Canva, Cision, NUVI to drive social media growth and engagement, indexing at 10x-plus over other state teams.
Drove a digital marketing strategy resulting in a percentage uptick in the polls allowing Tom to make the cut for
two national Presidential primary debates. Directed RTM efforts during debates leading to additional media
coverage and story pick-up.
Sr. Director Social Media and Content Strategy
HERTZ CORPORATION | MAY 2016 TO JUNE 2019 | ESTERO, FL
Head of social media driving content strategy for five global brands. Built a center of excellence taking a $4m
annual budget that generated over $64m in incremental revenue, turning the social media department from a cost
center to a profit center. Executed a social media strategy that took the Hertz brand from #8 to #1 in the car rental
industry. Hired and developed an award-winning staff. Scaled a global social media team and real-time-marketing
effort including multiple agencies, international teams, and Six-Sigma project managers. Launched an awardwinning Influencer program growing the department to an annual $1m budget that generated over $75m in
earned media resulting in Hertz becoming the top car rental brand for millennials.
PROFESSIONAL EXPERIENCE - CONTINUED
VP Director of Film Development
SEIGEL ENTERTAINMENT | JANUARY 2014 TO MAY 2016
Spearheaded story and script development for broadcast, feature films, documentary, and digital content projects.
Worked closely with studios, agents, managers, and talent directly to cultivate rich storylines and deep character
backgrounds. Sourced new projects from creative solicitors. Developed all the marketing collateral, look books,
audience test groups, and editing press release materials. Screenwriter credits, "Dead Love" released 2018; "The
Charnel House" released 2016.
Vice President of Social Media
MAV12 | NOVEMBER 2011 - MAY 2016
Led social media strategy for select Fortune 50 brands. Developed forward thinking innovation tactics that made
direct impacts on campaign performance, operational output, and reporting metrics. Built an annual User
Generated Content (UGC) campaign for Microsoft that drove record breaking results for three consecutive years.
Implemented a global YouTube strategy for Toyota creating governance and SEO guidelines. Carved out a futurist
vision that enabled breakthrough technologies in AR for NBC Studios, VR builds for Nissan, QR codes for theater
experience with AMC, RFID technology to monitor in-store behaviors, the connected-car project with Lexus, deep
behavioral targeting research in Facebooks Ads API and chatbot development in Alexa and Messenger App.
Director of Social Media
MOXIE (FORMERLY ENGAUGE) | DECEMBER 2003 - APRIL 2009
Founded the first social media lab within an ad agency. Cultivated an incubator for brands to discover how they
could enter the social media laissez faire. We developed the first social media strategies to be evaluated in
mediums and platforms. Fostered an aggressive test and learn environment identifying SEO growth hacks.
Launched the first social media user acquisition campaign for Chick-fil-A. Produced over 200 episodes of
"MoQvo's Daily Hot5" the first daily TV series in YouTube. Built a green screen studio, hired production staff, and
became a content engine for major brands like P&G, Nationwide, Scotts Brand and Abbott Labs.
EDUCATION
AWARDS & ACHIEVEMENT
PERSONAL SKILLS
New York University
Tisch School of Arts
MFA Dramatic Writing Program
JD Power Award | Hertz Corp | 2019
Advisory Board | Olapic |-
Travelocity Award | Hertz |-
Shorty Award | Hertz Social | 2018
PR Award NRA Tweet | Hertz | 2018
Writer | The Charnel House | 2016
Best In Social | Rodney Strong | 2012
W3 Award | Chick-fil-A | 2008
Big ideas | Creative force | Strategic
thinker | Inspirational leader |
Innovator | Process oriented | Public
speaker | Calm under pressure |
Competitive | DE&I leader | Futurist
Creator | Wise spender of marketing
dollars | Insights driven | Infectious
positive energy!
Miami University
BA Creative Writing, Film Minor
NCAA Football Walk-on
