Celina Beatriz M. Borromeo

CELINA BEATRIZ M. BORROMEO President Tower, 81 Timog Avenue, Brgy. South Triangle, Quezon Cty 0977 - 821 - 1560 |- EDUCATION 2013 - April 2017 2010 - 2013 2003 - 2010 University of the East - Manila Bachelor of Arts and Sciences in Broadcasting College Scholar - 6 Semesters St. Joseph's College of Quezon City 2nd Year - 4th Year High School High School Diploma St. Joseph School, Gagalangin Tondo 1st Year High School WORK EXPERIENCE August 2018 – Present Marketing/Brand Assistant for Auto Loans BPI Family Savings Bank Job Responsibilities: • • Assists the brand manager in planning, developing and launching Customer Acquisition Programs such as but not limited to: a. Preparation of Marketing Program Proposals to ensure that all cost components for various activities are captured and thereafter monitors spending to guarantee that expenditures are within agreed budgets b. Coordination with external (merchant partners, agencies and suppliers) and internal (Sales, Credit, etc.) partners to ensure proper alignment and smooth implementation of marketing programs Ensures that the unit’s admin matters are in order: a. Processing of payments • • • b. Ensuring the accreditation of suppliers c. Compliance to internal controls and external rules Helps analyze the consumer, industry and competitiveness of the brand through monthly competitive and market scan to keep aware of the emerging trends, business opportunities and threats that may affect the brand. Develops creative marketing materials for Customer Acquisition’s thematic projects and promotions Handles big events from logistics, coordination with the suppliers, gathering of the teams nationwide, financial expenses, etc. such as, but not limited to: a. BPI Mall Loans Madness Events – 3-day loans selling event in partnership with the country’s car leading brands and home developers b. 2020 and 2021 (virtual) National Sales Convention – Nationwide gathering of BPI Sales teams around the Philippines convened in one event to boost morale and discuss the year-long commitments January 2018 Digital Marketing Associate/SEO Sales Rain Leasing Company September 2017 Events Marketing Intern Commercial Partnership Intern Booky Manila PH July - August 2016 Video Editor Intern for Meg Magazine Writer Intern for Inside Showbiz PH Production Assistant Intern for Mega Magazine CO-CURRICULAR ACTIVITIES 2018 - Present Youth Leader Bukas Loob Sa Diyos - Youth Ministry http://littlewhispers.co/bea-borromeo/ 2014 - 2017 Association of Broadcasting Students Member 2015 Cebuana Lhuillier Higit Sa Pera Padala Short Film Finalist Entitled "Plane Ticket" Production Staff SKILLS AND COMPETENCIES Knowledgeable in Microsoft Office, PowerPoint, Excel, Adobe Photoshop and Adobe Premiere. Has a good communication skills may it be interpersonal or organizational. Responsible and works well under pressure. Hardworking, punctual, committed and quality oriented person.