Cecilia Park

Cecilia Park Seocho-gu Bangbae-ro 2gil 24-6, Seoul, South Korea--SUMMARY Buyer with 3.5-year of sourcing and purchasing experience in Travel Retail market. EDUCATION University of Illinois at Urbana-Champaign – IL, USA Bachelor of Arts in Communication, Bachelor of Arts in Sociology Graduation Date: May 2013 WORK EXPERIENCE Shinsegae Duty Free – Seoul, Korea March 2016 – August 2018 Buyer – MD Cosmetics & Perfume • Responsible for Cosmetics & Perfume category in Korea Travel Retail business of Shinsegae Duty Free : C&P account for 60% of total Shinsegae Duty Free sales : Reached 100 Mil. USD in ’17 with brands in charge. : Responsible Cosmetics Brands (14): SK-II, Sisley, La Prairie, Elizabeth Arden, Benefit and other brands : Responsible Perfume Brands (48): Hermes, Bvlgari, Creed, Acqua di Parma, Frederic Malle and other brands • Successfully opened two downtown Duty Free Shops: Myeong-Dong Door (May, ‘16), Gangnam Door (Jul., ‘18) ; Fully involved in MD layout, T&C negotiation, and marketing promotion programs • Successfully closed one Airport concession : Gimhae International Airport (Aug., ‘16) ; Product Relocation, Product Returns according to T&C • Maximized profit by improving COGS through T&C negotiation • Planned and executed store renovation based on sales performance, inventory and P&L of brands, and identified opportunities (e.g., launch of new brands) to maximize space productivity • Built short-term/long-term strategy – Annual Sales, Monthly Sales, Inventory Management by SKU and P&L – by analyzing market data based on PAX, customer/market trend and global exchange rate policy. • Developed, scheduled and managed in-store advertisement/promotion programs/tools to increase traffic, and to generate additional revenue and brand sell-in: Beauty Class, HPP, POP-UP, SPP, DID and other programs/tools Walkerhill Duty Free – Seoul, Korea May 2015 – March 2016 Buyer – MD Watch & Jewelry • Collaborated with the senior Buyer with range planning, sales analysis, and market research • Created and updated merchandising reports including budget sheets, sales report, and more • Assisted suppliers and operators with queries, requests, placement of orders, promotions and the Partner Portal Grifols – Research Triangle Park, NC October 2014 – January 2015 Quality Data Analyst • Merged and corrected customer accounts using SAP IS, Excel and Web sources for data updates to Salesforce • Developed Standard Operating Procedures (SOP) for Grifols’ Commercial Data Architecture. J&P Global – Memphis, TN July 2013 - July 2014 Account/Marketing Manager (eCommerce Store) • Improved and implemented marketing strategy, raising revenue by nearly 500% within a year • Handled customers’ inquiries and complaints, fraud transactions, returns, claims and system malfunctions. SKILLS and AWARDS • ERP (Expert), MS Excel (Expert), MS PowerPoint (Advanced), MS Word (Advanced). • Fluent in Korean and English, Negotiation, Purchasing, Budgeting, Forecasting, Analyzing • Awarded “Best Shinsegae Duty Free Group (C&P Group, ‘18)”