Cecilia López Alfaro
Calgary, Alberta •- •-
PROFESSIONAL SUMMARY
Master of Management graduate from the University of Calgary with experience in e-commerce operations, customer service, marketing, and
project coordination. Currently managing day-to-day operations of a Shopify store, working closely with suppliers and the marketing team to
maintain accurate listings and support product launches. Skilled in handling customer inquiries, reviewing construction plans for take-offs,
and tracking deliverables. Proficient in Spanish and English, with hands-on experience using Microsoft Office, Shopify, Canva, Google
Drive, and Meta Business tools.
EDUCATION
Haskayne School of Business, University of Calgary, Canada
Master in Management
Universidad Francisco Marroquin, Guatemala
Bachelor in Clinical Nutrition
Certificate of
Project Management by Google • FMI Foundations in Financial Modeling
Class of 2024
Class of 2021
Language
English and Spanish
Relevant Coursework
Microsoft Office Suite • Shopify • Procore • Canva • Google Drive • Meta business • Wix • Airtable • Mailchimp • Apollo
WORK EXPERIENCE
COMBINA GLOBAL/LUMINOUS & CO, Customer Service and Product Specialist, Canada, AB
November 2024 - Present
Combina Global designs, supplies, and installs products for commercial and multi-family construction projects. The company also developed
Luminous & Co., a separate e-commerce business focused on selling motorized blinds.
● Oversee daily operations of the Luminous & Co. Shopify store, managing product listings, pricing updates, inventory accuracy, and
product content to ensure a seamless customer experience.
● Collaborate closely with suppliers to coordinate product availability, shipping timelines, and resolve supply chain issues,
maintaining clear and consistent communication.
● Work with the marketing team to align product launches, promotions, and content updates across digital platforms, ensuring
consistency in brand messaging and product presentation.
● Assist with project take-offs by reviewing construction plans and specifications to identify product requirements, coordinate
timelines and material needs, and maintain detailed documentation throughout the process.
● Track and manage deliverables for construction-related projects, liaising with vendors and internal teams to ensure timely
execution and adherence to project goals.
CERTAPRO PAINTERS (Contract) Sales and Marketing Associate, Canada, AB
June 2024 - September 2024
CertaPro Offers interior and exterior painting for residential, business & commercial properties
● Conducted in-person meetings with clients to present proposals and ensure timely completion of estimates.
● Contacted all completed jobs to ensure that customer’s expectations were met and to actively network for referrals.
● Developed and implemented a monthly territory marketing that included creating engaging content for social media platforms,
newsletters, and case studies, enhancing online presence.
● Designed and implemented client referral cards to incentivize word-of-mouth marketing.
● Developed a tracking system to monitor the distribution of business cards by sales associates, ensuring consistent outreach.
● Developed a signage plan to ensure that marketing materials were placed in accordance with signage bylaws.
UNTANGLE MONEY (Internship), Marketing and Communications Strategist, Canada, Remote
January 2024 - March 2024
Untangle Money offers financial plans and seminars to middle-income women
● Crafted targeted outreach scripts for email campaigns and LinkedIn messages driving lead generation and brand visibility.
● Developed website content, focusing on clear messaging that aligned with the brand’s mission to empower women in financial
planning.
● Conducted A/B testing for the website, analyzing performance data to optimize engagement and conversion rates.
TUVALC, S.A, Operations and Marketing Coordinator, Guatemala City, Guatemala
January 2021 – July 2023
TULVALC imports and sells industrial accessories to the Manufacturing and Construction sectors
● Sold over 77,000 USD worth of products through social media platforms.
● Oversaw daily operations, ensured workflow across multiple departments, and managed more than 30 employees.
● Tracked performance relative to KPIs and reported results to the General Manager on the daily operations.
● Led the recruitment and interview process for new employees, playing a key role in onboarding of new team members.
● Fostered strong vendor relationships by maintaining open lines of communication, coordinating and monitoring the timely arrival
of orders to the warehouse.
● Created and managed social media accounts and ad campaigns, resulting in a 90% increase in online engagement, handling regular
online engagement with customers.
● Collaborated closely with sales representatives, contributing to lead generation efforts and nurturing and strengthening customer
relationships.