Cecil Agoi

CECIL M. AGOI Graphic & Web Designer | Branding | Digital Media (- |-| LinkedIn | Nairobi, Kenya PROFESSIONAL SKILLS Adaptability | Analytics & Reporting | Attention to Detail | Brand Management | Color Theory | Content Creation | Creativity | Client Consultation & Communication | Digital & Print Media Design | Event Organization | Innovation | Problem-solving | Project & Time Management | Teamwork | Typography | Video Editing | Web & Layout Design PROFESSIONAL SUMMARY Creative and results-driven Graphic Designer with over seven (7) years of experience, I’m a highly creative and knowledgeable with a proven track record of developing visually appealing designs that deliver outstanding results increasing website traffic, brand engagement and recognition. I have a demonstrated attention to detail and an ability to effectively collaborate with cross-functional teams to effectively deliver and an ability to effectively collaborate with cross-functional teams to effectively deliver projects and initiatives on-time, on-budget and with high-quality results. Professional Strengths: • Technical Skills: Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator. InDesign, Premiere Pro, After Effects) and other tools like Figma, Unbounce, Webflow, Advanced Canva. • Creativity: Ability to develop and produce visually appealing designs and copy for visual communication that resonates with the target audience. • Time Management: Skilled in managing multiple projects simultaneously and meeting deadlines without compromising on quality. Accomplishments: • Analyzed campaign performance metrics (click-through rate, conversion rate) to identify areas for improvement and optimized marketing strategies, achieving a 15% reduction in ad spending. • Successfully led a team of designers in corporate rebranding that increased brand recognition by 15% communicating strategic priorities effectively. • Designed and managed digital assets for major product launches, resulting in a 10% increase in web and social media traffic. PROFESSIONAL HISTORY Digital Marketing Designer October 2020 ⁃ October 2023 ELIMU International, Vancouver, CA • Developed engaging content across digital platforms, including social media and presentations, leading to higher engagement and optimized campaign outcomes. • Monitored campaign performance metrics to identify areas for improvement, resulting in a 15% reduction in ad spending. • Collaborated with internal and external teams to ensure consistent brand messaging, improving brand visibility by 15%. • Prepared detailed reports showcasing campaign outcomes and data insights, supporting decisionmaking and stakeholder communication Graphic Designer January 2018 ⁃ July 2023 Trueblaq Limited, Nairobi, KE • Utilized advanced knowledge of Adobe Suite (Photoshop, After Effects) to create engaging digital ads, increasing the click-through rate and brand recognition through cohesive visual storytelling. • Supported experiential marketing events by creating aligned digital and print materials, ensuring smooth event execution. • Developed concepts and visuals that communicated complex ideas for marketing campaigns, enhancing engagement with target audiences. Graphic/ Web Designer (Remote) January 2022 ⁃ December 2022 JBI Advertising, London, UK • Created user-friendly and responsive website layouts on Webflow, enhancing user experience for e-commerce clients. • Regularly updated and optimized website components to ensure functionality and brand alignment. • Collaborated with the marketing team to understand campaign briefs and translate them into visually appealing and impactful content on Unbounce, resulting in an increase in user engagement on the e-commerce platform. • Implemented website security best practices to protect client data, adhering to privacy and data protection standards. • Utilized Leadshook to gather and analyze data, producing insights that informed marketing strategies. Graphic Designer May 2018 ⁃ January 2020 TV47, Nairobi, KE • Established creative guidelines for illustrators and photographers, leading to a 30% increase in brand-aligned visuals. • Produced animated 2D and 3D infographics for marketing materials, improving digital engagement with target audiences. • Oversaw the production of various media formats, including print, audiovisual, and digital, ensuring on-time, quality output for promotional efforts. Volunteer August 2011 ⁃ November 2014 Youth for Youth Association (Y4Y), Bungoma, KE • Led an impactful HIV/AIDS awareness program, delivering educational workshops and presentations in local schools, slums, and orphanages. • Managed the setup and logistics for educational events, providing impactful outreach to local schools, slums, and orphanages. EDUCATION BACKGROUND Associate of Arts Degree Lasalle College Vancouver, CA Diploma in Animation & Graphic Design Kenya Institute of Mass Communication, Nairobi, KE March 2022 July 2017