Over 30+ Years Of Accomplished Experience In Sales And Marketing Of
Industrial Products. Currently working as a Director for Interior
Decoration & Designing firm on Pan India basis having head quarter in
New Delhi.
CD Tewary
Flat No.23, Bharat Vandana Apartment,Pocket-I,
Sector-19, Dwarka, New Delhi-110075 (INDIA-,-(M),-
BRIEF OVERVIEW
Intensive commercial and marketing management experience in varied locations.
Possess skill sets in channel development, direct and retail sales.
Expertise to implement various activities related for marketing strategies, sales
budgeting,
executing the sales budget and development of existing and new products. Strong
exposure and understanding of business strategy planning and implementation.
Implemented effective strategies to achieve all assigned targets and effected
consistent growth.
Well-versed in conceptualizing and implementing promotions and marketing
schemes for maximum penetration in the region
Successfully launched new products and services and increased the market reach.
Effectively procuring information about the competition to suitably refine the sales
strategy.
Effectively led and managed teams to increase market reach and sales. Success at
motivating staff through clear communication and outstanding organizational
skills.
Commended and recognized on numerous occasions for delivering quality results.
PROFESSIONAL EXPERIENCE
Cd Mart Inc, New Delhi April 2005 – Present
Interior Decorator & Designing Firm. Working on Pan India basis as a Director.
Responsible for entire commercial, technical, financial,
projects execution, Procurement,Training, Sales
Forecasting, Budgeting etc.
Develop a strategic plan to achieve company's mission and vision to promote
revenue, profitability and growth.
Manage the entire business including Operations, Marketing, Projects, Finance,
IT , SCM and HR
Oversee company operations to ensure production efficiency, quality, service,
and cost-effective management of resources.
Manage strategic relationship with our Key Business partners and Suppliers.
Major Clients are Hotel, Restaurant, Bank, Corporate Offices, Govt. Institutions ,
Private Institutions, Retail Show Room, Mall, Multiplex etc
MLA Group Of Industries, Kanpur October 2003 – September 2004
Manufacturing and Marketing (Domestic/ Export) of Silica, Zinc Oxide, Zinc Stearate,
Calcium Stearate, China Clays etc for Footwear, Tyre, Paints, Pesticides, Cables,
Pharma Industries etc.
Regional Marketing Manager- Delhi & NCR
Work Profile:
Responsible for entire Regional Office Business
SRF Limited, New Delhi May 1989 - September 2003
Rs 6500 crore Indian market leader in Nylon Tyre Cord Fabric, Industrial Synthetic
Fabrics, Belting Fabrics, Nylon (6 & 66) Molding powders, Nylon Films, Chloromethanes
and Refrigerant Gases. It has emerged as an industrial major in the above as well as
Coated Fabrics and Information Technology and is currently also venturing into new
businesses such as Pharma Intermediates.
Zonal In-charge- CSR (North) September2003
Sr. Officer- M &S (West - Gujarat) July 1997
Officer- M&S (East ) August 1995
Territory In-Charge- M&S (North) May-1989
Work Profile:
Responsible for entire Zonal Office Business.
Carried out business development, sales, marketing and distribution activities for
North, East and West (Gujarat) in different assignments.
Planning and implementing marketing strategies for business development to drive
revenue and profitability.
Formulating Budgets, projections, MIS reports and implementation plans.
Responsible for making the sales & collection forecast and to ensure a steady growth
in the sales volumes and collection targets.
Handling various marketing activities by coordinating through different channels like
direct marketing, dealer network and Govt. tenders.
Handling OEM, Institutional and retail sales direct as well as through distributors.
Conceptualizing and executing innovative promotions to enhance brand visibility
and a suitable media plan, in coordination with the marketing team and external
agencies. Identifying, selecting, recruiting, training and developing the sales team of
distributors and sales promoters.
Analyzing marketing information on competitors activities to suitably refine the
sales strategy.
Monitoring the Secondary & Primary Sales Target achievement on a regular basis.
Obtaining feedback on new product performance and post sales satisfaction of trade
partners and consumers.
Augmenting the network to improve proximity to the customer.
Organizing various activities to promote the product and increase its market share.
Independently developing & managing the dealers and distribution
network.. Achievement of business & collection target & expansion of Network.
Responsible for Annual Sales Budgeting.
Handling Sales Force Management, C&F Agent Management etc. Ensuring
legal & statutory compliance.
Providing leadership and inspiration to the sales team to achieve their goals and
objectives.
Achievements:
Achieved all assigned targets on a consistent basis.
Successfully developed and managed the dealers and distribution network for indepth market reach in assigned territories- handling 28-30 authorized dealers. Planned
& implemented strategies to ensure a substantial growth in the customer base as well
as to increase the business volume.
Successfully carried out promotional campaigns and launched new products in highly
competitive markets.
Appointed new channels in the Northern as well as West(Gujarat) regions to
strengthen the business of Refrigerant gases & Chloromethanes.
Successfully conducted extensive surveys and compiled data of end customers for
Refrigerant gases(Air-conditions), Chloromethanes and Nylon Moulding segments
Achieved all time high sale while in Gujarat as well as in Eastern Regions.
Streamlined the old overdue payments in the trade channel as well as institutional
customers.
Instrumental in improvement of old stuck payments collection.
Successfully developed car air-condition market for Refrigerant gases in Delhi and
generated business from 5% to 80% within a years time.
Launched new products in the market in the area of Pharma (Chloromethanes), Fire
Extinguisher (Halons), Air-condition (Refrigerant Gases) and Moulding (Nylon Chips)
segments in the Territories of North, East & West (Gujarat).
Surveyed and successfully launched new packaging in Refrigerant products in the
Region.
Conducted Seminars and Mechanic Meets as part of promotional activities in the
territories of North, East and West (Gujarat).
Received medal for the extraordinary performance in the FY 93-94 during price war
against three major domestic competitors.
Awarded cash for major improvement of trade share of Refrigerant gases and
Chloromethanes in Gujarat for the FY- where two of the major competitors
are located.
Spectrochem Pvt. Ltd, Mumbai Oct 1987-Apr 1989
Manufacturing fine chemicals and solvents (HPLC, UV Spectrophotometers,
Scintillators etc) for Universities, R&D Institutions (Private & Govt), Dealers, Hospitals,
Pharma Industries etc. It has a major share in the domestic market.
Marketing Officer – Delhi & NCR
Highlights:
Responsible for business development, sales, marketing and distribution activities
Handled direct as well as retail sales.
Identified, trained, managed and motivated sales executives.
Hitop Tools Pvt. Ltd., New Delhi Oct 1985 - Sept 1987
A part of the Road Master Industries (RMI Group), it is into manufacturing and
marketing (domestic as well as exports) of bicycles and hand tools (Spanners) to
Automobiles Industries(OEM), Dealers etc.
Sales Officer – Delhi & NCR
Highlights:
Responsible for sales, marketing and distribution activities in the assigned territories.
Handled direct as well as retail sales.
Successfully achieved target sales volume by motivating the team of distributors.
EDUCATION
LN Mishra Institute, Patna, Magadh University 1985 MBA
with specialization in Marketing
(Secured 1st Class with distinction in Finance Management)
BN College, Patna University 1983
B Sc (Hons) in Zoology with Physics, Chemistry & Botany
PROFESSIONAL DEVELOPMENT
Attended training on Total Quality Management (TQM) Attended Khursheed
Merchant's Empowerment Workshop
Attended training on Managerial Skills conducted by Shri Ram Centre For
Industrial Relations & Human Resources, New Delhi
Completed Computer Programming Certificate Courses from ABC Consultants,
Patna on Basic, Cobol and Fortran (1984-85)
COMPUTER KNOWLEDGE
Proficient with the use of Windows, MS Office, Oracle operation systems (ERP) and
the Internet.
STRENGTHS
Intensive commercial & marketing acumen with an ability to formulate effective
marketing strategies to meet the defined targets.
Ability to plan and successfully implement promotional campaigns to perform and
deliver results under adverse and competitive scenarios.
Achievement and result oriented with excellent communication, presentation &
interpersonal skills.
An adaptable, detail-oriented, multi tasker, strong, learning and organizing skills
matched with the ability to manage stress, time and people effectively.
Proven strength in trouble shooting, problem solving, coordination and analysis. A
good team player with an ability to lead a team by example and motivate them to
achieved desired objectives.
PERSONAL DETAILS
Date of birth: 5th Feb 1962
Languages known: Hindi, English & Bengali
Hobbies: Music, Dance, Traveling, Table Tennis, Cricket
REFERENCES
Available on request