CAVIN OKOMBE
SEO Content Writer | SEO Specialist
Email:-Phone: -
LinkedIn: https://www.linkedin.com/in/cavin-otieno-
Website: Browrd.com
Portfolio:
https://docs.google.com/document/d/1IcD4H9bzrf7UfiGFjOIp1lxV0HWfq7UZk4-bay38eJw/edit?
usp=drivesdk
Calendly: https://calendly.com/okombe-cvn/30min
County/City: Nairobi, Kenya
PROFESSIONAL SUMMARY
Experienced SEO content writer with a strong background in writing, editing, and digital
marketing. Skilled in creating clear, engaging, and well-optimized content that ranks on
search engines and connects with audiences.
With a passion for helping businesses grow online, I specialize in SEO strategies, keyword
research, and content that drives traffic and conversions. I have worked with brands across
health, tech, fashion, and finance, delivering content that is both informative and
results-driven.
I focus on writing that is simple, direct, and effective, ensuring content meets both search
engine standards and audience needs. Whether it’s a blog, website copy, or a script, my
goal is always to create content that delivers real value.
WORK EXPERIENCE
SEO Content Writer | Wimpole Clinic (2023 – Present)
● Developed high-ranking content on hair transplants, scalp treatments, and
dermatology.
● Increased organic traffic by 35% in six months through SEO-driven blogs and landing
pages.
● Conducted keyword research & competitor analysis, ranking articles in Google’s top
3 results.
● Collaborated with medical experts to ensure content met Google’s E-E-A-T standards.
SEO Content Writer | Browrd.com (2023 – Present)
● Created engaging, SEO-optimized content on fashion trends, accessories, and
styling tips, leading to a 40% increase in engagement.
● Researched and targeted high-volume, low-competition keywords, boosting organic
traffic by 50%.
● Designed SEO-friendly product descriptions, improving conversion rates by 20%.
● Developed trend-driven blog posts that improved audience retention and social media
shares.
SEO & Content Strategist | TechHive Media (2022 – 2025)
● Led content strategy for a tech blog, covering SaaS, AI, and cybersecurity.
● Implemented an internal linking strategy, increasing session duration by 30%.
● Wrote data-driven, in-depth guides that ranked in Google’s featured snippets.
Script Reviewer & Content Editor | VentureVoice Podcast (2021 – 2024)
● Edited and optimized podcast scripts, enhancing listener engagement by 25%.
● Crafted compelling SEO-optimized show notes, increasing organic podcast
discovery.
● Researched audience insights to match Gen Z & Gen Alpha trends, improving retention
rates.
SEO Copywriter | HealthFocus Blog (2020 – 2023)
● Wrote evidence-based content on fitness, nutrition, and mental health, boosting site
credibility.
● Applied Google’s E-E-A-T principles, improving the site’s authority & ranking.
● Partnered with health professionals to create medically accurate, high-converting
content.
Content Writer | FinTech Insights (2019 – 2023)
● Developed SEO-rich blog posts on blockchain, digital banking, and financial
trends.
● Optimized landing pages that increased lead conversions by 20%.
● Conducted industry research to create data-driven reports that positioned the brand as
an authority.
Freelance SEO Writer | Medium (2019 – 2020)
● Created over 500+ SEO-opt onimized articles for industries like travel, e-commerce,
and business.
● Managed on-page SEO & content audits, improving Google rankings for various
clients.
● Helped businesses enhance their SEO strategies, leading to measurable growth in
organic traffic.
SKILLS & EXPERTISE
SEO & Content Strategy
● Writing SEO-optimized content that improves search rankings and engagement.
● Strong in keyword research, competitor analysis, and on-page SEO.
● Experience increasing website traffic and conversions through content.
Content Writing & Editing
● Writing clear, engaging, and well-structured content for blogs, websites, and landing
pages.
● Adapting tone and style to match different brands and audiences.
● Editing content to ensure readability, accuracy, and SEO compliance.
Technical SEO & Website Optimization
● Improving page speed, internal linking, and site structure for better rankings.
● Using Google Search Console, Ahrefs, and SEMrush to track and improve SEO.
● Conducting SEO audits and fixing technical issues.
Script Review & Podcast SEO
● Reviewing scripts for clarity, engagement, and audience relevance.
● Writing SEO-friendly show notes to improve discoverability.
● Aligning content with social media trends for better engagement.
Social Media & Content Creation
● Creating SEO-friendly social media posts and graphics using Canva.
● Repurposing content for different platforms to increase reach.
● Writing short-form content for Instagram, LinkedIn, and other platforms.
Adaptability & Creativity
● Ability to write in different tones and formats, from technical content to creative
storytelling.
● Willingness to learn and adapt to new trends in content marketing.
Communication & Collaboration
● Ability to work with designers, marketers, and developers to align content with
business goals.
● Strong understanding of brand voice and audience engagement.
Research & Analytical Skills
● Ability to research industry trends, competitors, and target audiences to create
relevant content.
● Experience using Google Analytics to track content performance.
EDUCATION
Maseno University – Kisumu, Kenya (2015 – 2018)
● Digital Marketing & E-Commerce Certification
Covered SEO, content marketing, and digital advertising. Learned how to create content
that ranks on search engines and drives business growth.
● English Professional Certification
Trained in professional writing, editing, and effective communication. Learned to write
content that is clear, accurate, and well-structured.
● Bachelor’s Degree in English Literature
Studied writing, editing, and communication, with a focus on clear and engaging content.
Gained skills in research, analysis, and storytelling.
CERTIFICATIONS
● Digital Marketing & E-Commerce with IT– Maseno University (Google
Career Certificate 2017 – 20218)
Trained in SEO, content marketing, and digital advertising. Learned how to create
content that ranks on search engines and helps businesses grow online.
● English Professional Certification with IT– Maseno University ( 2016 – 2018)
Developed strong skills in writing, editing, and communication. Focused on creating
content that is clear, engaging, and tailored to different audiences.
● Bachelor’s Degree in English Literature with IT– Maseno University (2015 –
2018)
Studied language, literature, and storytelling to understand how words shape ideas
and influence people.
Learned to write clearly, think critically, and adapt content for different audiences.
Developed a deep appreciation for storytelling and its power in communication.
TOOLS & PLATFORMS
1. SEO & Analytics
Google Search Console & Google Analytics – Track website performance and optimize
content for better rankings.
SEMrush & Ahrefs – Conduct keyword research, competitor analysis, and backlink audits to
improve SEO strategies.
Yoast & Rank Math – Optimize on-page SEO for better readability and search visibility.
2. Content Writing & Editing
Grammarly & Hemingway Editor – Ensure content is clear, error-free, and easy to read.
Google Docs & Microsoft Word – Write, edit, and collaborate on content seamlessly.
3. Content Management & Publishing
WordPress & Shopify – Publish and manage content efficiently on websites and e-commerce
platforms.
Canva – Create visuals and social media graphics that enhance content engagement.
4. Collaboration & Project Management
Slack & Trello – Communicate and manage projects effectively with teams and clients.
I love creating content that is useful, clear, and engaging. Every piece I write is focused on
helping businesses grow by connecting with their audience and improving their online presence.
I’m always open to new opportunities where I can apply my skills, collaborate with great teams,
and make a real impact. Let’s create content that delivers results.
References:
Available upon request
