M. CATHERINE
PETERS
MARKETING, BUSINESS
DEVELOPMENT & SALES EXPERT
CONTACT CATHERINE
[904]-
Jacksonville, Florida-www.linkedin.com/in/cathypetersbd
BIO
Catherine grew up in Northern Florida where
she currently resides. She has a unique
background of nutritional science and
marketing and now specializes in B2B sales,
marketing (Smarketing) and business/growth
development. Catherine generally is
consulted or contracted to lead the marketing
and BD process for small or middle sized
companies. Catherine is a survivor and
inspired daily by her two children. In her free
time, Catherine likes to go to the beach in her
Jeep , craft, and improve her surrounding and
the environment by repurposing furniture.
Her 16+ years of Diverse Growth/Sales &
Marketing experience has generated millions
of dollars for her various clients with
supporting data to prove this. She has a
history of exceeding clients expectations
across diverse industries. She can manage the
entire sales process from marketing,
prospecting, all the way to close and after
eliminating the need for multiple different
positions.
WORK HISTORY
MARKETING & BUSINESS DEVELOPMENT
CONSULTANT/FREELANCER/CONTRACTOR
1099 Contractor for multiple clients - client reviews available
November 2012- present
Ecologic Furniture (1.5 years) , Ambulatory Management Solutions, Mobile
Anesthesiologists (4.5 years) , UnLok Development (2 years)
DrugDrivingAttorneys.com, Signature Renovations, Prevent.io, Husky Corp
Been involved in the planning and implementation of many marketing campaigns for
many other small to midsize companies.
Gained 87 new business accounts for Ecologic Furniture in 1.5 years with an
estimated $3M generated
Restarted 3 dead relationships with Ecologic Furniture through relationship building
on Linkedin.
Introduced a retargeting campaign for Ambulatory Management Solutions. which
increased conversions within one week from 4% to 7%.
Revamped CRM system for Mobile Anesthesiologist and reduced administration
time by 50%
TREVAT MARKETING, LLC - ST. AUGUSTINE, FL
Marketing Manager
July 2006- October 2012
LAPAROSCOPIC WEIGHT LOSS SURGERY CENTERSJACKSONVILLE, FLORIDA
Registered Dietitian - Bariatric & Marketing Coordinator
July 2001- October 2006
SKILLS:
FULL LIST OF SKILLS AVAILABLE
Market Research with Competitive Analysis & Buyer Persona Design.
Development of Marketing Strategies & Plans with Analytics
Brand Marketing & Purity including Rebranding
Social Media Development, Management & Engagement
& Social Media Advertising (Paid) - all platforms
Monitoring Conversations/Social Listening
SEO, Keyword Analysis & Optimization
Data Organization, Data Cleansing, CRM Implementation & Management.
Lead Generation, List Building
Teleprospecting & Email Campaign Management, including Video Emails
Content Development & Design of Digital Materials (Canva) [white papers,
articles, press releases, website content, Blogs, Surveys, Quizzes and much
more along with Editing/Proofreading
Influencer and Affiliate Marketing
Sales Funnel Development, Optimization & Training
Her portfolio will back up all claims of success.
Hootsuite Social Marketing Certification |
Google Ads Certification | HubSpot Inbound
Marketing Certification | HubSpot Content
Marketing Certification
FULL LIST OF CERTIFICATIONS AVAILABLE
PORTFOLIO AVAILABLE UPON REQUEST
ACADEMIC BACKGROUND
FLORIDA STATE UNIVERSITY
Bachelors in Nutritional Science
Received a Bachelor of Science degree
Minor : Marketing
2021
