Catherine Read

Catherine Read Phone: - | Email:-| LinkedIn Profile: www.linkedin.com/in/catherine-read Profile Accomplished executive with over 30 years of experience in the medical device sector, specializing in sales and service leadership and FDA regulatory processes. Proven track record of driving significant revenue growth, adept at navigating complex regulatory environments, and leading large, cross-functional teams. Demonstrated ability to develop strategic programs and enhance operational efficiencies, contributing to substantial business expansion and compliance. Committed to leveraging deep industry knowledge and strategic insight to deliver exceptional results. Skills Strategic Leadership Revenue Growth Medical Device Expertise Sales Management Client Relations Business Development Operational Efficiency Program Development Team Leadership Project Management FDA Compliance Regulatory Expertise Experience The Third Party Review Group, Warren, New Jersey VP, Global Sales March 2017 to present Directly responsible for driving a 97% increase in revenue. Strategically building repeat client business. My current results have driven customer retention from 1 percent to 25 percent. Create and drive expansion efforts into different channels - startups, medium and large size medical device manufacturers, investment and consulting services. Spearhead and manage outbound marketing and eblast campaigns resulting in above average open and response rates. Utilize my extensive knowledge of FDA guidance, processes and regulations, educating clients on all steps to take to achieve FDA clearance for their medical device. Carl Zeiss Meditec AG, Dublin, California Director, Customer Success November 2010 to February 2017 Grew the service business from $26 million to $54 million during my tenure. Redesigned service offerings and reorganized the service sales team to achieve the above results. Grew deferred revenue from $20 million to over $100 million. Spearheaded the design, management and direction of customer advocacy, small business ophthalmic sales and telemarketing. Created incentive plans designed to drive KPI achievement and foster cross collaboration, cross selling and upselling. Solved client challenges at ZEISS’s largest and highest install clients. Serving as the multi-modality liaison I fostered communication between sales teams, service teams and clients (ie: Cleveland Clinic, Southwest Eye, University of Virginia). Recognized as a member of the G150, a Zeiss-sponsored management team comprising top global talent, and selected to participate in a prestigious Harvard Business School leadership program designed specifically for Zeiss executives. ZONARE Medical Systems, Inc., Mountain View, California Director Sales OperationsOctober 2004 to July 2010 Spearheaded the development of a scalable sales and customer success infrastructure, laying the foundational systems essential for sustained growth. Achieved consistent double-digit revenue growth year-over-year through strategic leadership and innovative sales initiatives, significantly enhancing the company’s market position and profitability. Founded and led a specialized service sales team, focusing on enhancing product value and customer loyalty through tailored service offerings. Established and managed an inside sales team dedicated to selling hardware upgrades, developing targeted sales strategies that maximized upgrade adoption rates and significantly boosted revenue. Identified and transformed trade-in equipment from a financial liability into a lucrative revenue stream, innovating the asset recovery process and capitalizing on market opportunities to enhance the company’s financial health. Siemens Medical Solutions USA, Inc. Sales ExecutiveJune 1998 – October 2004 Recognized as an All Star Club winner, reflecting sustained excellence and leadership in sales. Delivered outstanding sales results, achieving: 130% of sales plan in 1999, ranking #1. 126% of sales plan in 2000, ranking #2. 121% of sales plan in 2001, ranking #1. 128% of sales plan in 2002, ranking #1. 126% of sales plan in 2003, ranking #2. 125% of sales plan in 2004, ranking #1. Demonstrated ability to develop and maintain strong customer relationships, contributing significantly to the company’s reputation and market presence in the healthcare sector. Education Bachelor of Science in Business/Administration University of Phoenix, Tempe AZ Nine Month Global Leadership Program created for ZEISS and facilitated by Harvard Business School. Volunteer Activities White Pony Express, Concord, California Drive trucks to collect surplus food from local farmers' markets and help prepare to redistribute to local food banks, shelters, and underserved communities. White Pony Inn, Concord, California Packed personalized grocery orders for severely handicapped or challenged individuals, significantly enhancing their access to food and essential care. Fertile Ground, Livermore, California Assist with various projects and activities to grow food for those in need.