Catherine M. Casaway Hormillosa

CATHERINE M. CASAWAY-HORMILLOSA Email:-| WhatsApp: - Professional Summary Dedicated and highly organized Virtual Assistant with three years of experience providing comprehensive administrative support to clients across diverse industries. Proven ability to effectively manage tasks, communicate with clients, and streamline processes to optimize efficiency. Skilled in scheduling, email management, data entry, and project coordination. Demonstrates exceptional attention to detail and a commitment to delivering high-quality results within deadlines. Adept at adapting to new technologies and platforms. Committed to providing excellent customer service and contributing to the success of clients' businesses. Work Experiences Executive Virtual Assistant & Operations Manager BFine Systems Sdn. Bhd. | Kuala Lumpur, Malaysia October 2021 – May 2024 • Streamlined admin processes, cutting operational costs by 15% in the first quarter. • Implemented virtual task management, boosting team productivity by 20%. • Led new hire onboarding, reducing ramp-up time by 30% for seamless integration. • Developed SOPs, improving workflow efficiency by 25% across departments. • Enhanced cross-departmental communication, slashing project delays by 40%. • Managed executive calendars, optimizing time usage and task prioritization. • Orchestrated virtual meetings and events, ensuring smooth operations and high engagement. • Conducted performance evaluations, elevating overall performance by 10%. • Collaborated with HR on training needs, enhancing employee skill sets and satisfaction. • Played a pivotal role in vendor management, achieving a 15% cost reduction without compromising service quality. Graphic Designer Kaizenaire Ltd | Singapore, Singapore June 2022 – December 2023 • Integrated AI-powered design tools, slashing production time by 40% without compromising quality. • Produced dynamic, personalized visuals with AI templates, boosting client campaign engagement by 30%. • Utilized AI image recognition to analyze competitors, resulting in a 25% campaign performance improvement. • Developed custom AI algorithms, freeing up 20% more time for creative exploration. • Employed AI data analysis to enhance design elements, leading to a 15% conversion rate increase. • Collaborated with AI developers to tailor algorithms, sharpening the agency's competitive edge. • Conducted AI-driven A/B testing, boosting click-through rates by 20% and client ROI by 10%. • Provided AI integration training, fostering innovation and improvement within the team. • Utilized AI predictive analytics to foresee design trends, anticipating client needs and maintaining a competitive advantage. Executive Virtual Assistant & Community Manager Conscious Deals LLC | Zurich, Switzerland November 2023 – April 2024 • Integrated Notion OS for seamless project management, CRM, and social media functions, cutting software costs by 20%. • Tailored Notion templates, slashing new team member onboarding time by 30%. • Enhanced client communication via Notion CRM, boosting satisfaction scores by 25%. • Orchestrated social media calendars on Notion, driving a 40% engagement spike and 20% follower growth. • Leveraged Notion for social media analytics, yielding a 15% content performance boost and 10% higher conversion rates. • Cultivated an active online community via Notion forums, increasing participation by 30%. • Hosted virtual events on Notion, elevating attendance and garnering positive feedback by 50%. • Collaborated with coaching staff, increasing client retention by 20% through personalized support. • Implemented Notion automation, saving team members 10 hours weekly on repetitive tasks. • Provided comprehensive Notion training, resulting in a 95% adoption rate and heightened team productivity. Executive Virtual Assistant & Client Success Manager g-marketing | Charlotte, North Carolina January 2024 – present • Implemented Notion OS for seamless project monitoring, client success management, and digital doorknocking. • Customized Notion templates, reducing new team member onboarding time by 40%. • Established a comprehensive project monitoring system, decreasing turnaround time by 30% and boosting completion rates by 20%. • Executed client success strategies via Notion, resulting in a 25% increase in client retention and a 15% rise in upsell opportunities. • Employed digital doorknocking techniques, leading to a 50% increase in lead generation and new client acquisition. • Implemented automated follow-up sequences, increasing client response rates by 40% and conversions by 10%. • Conducted regular client check-ins leveraging Notion data, identifying areas for improvement and optimizing campaigns. • Collaborated cross-functionally for seamless client campaign execution, elevating client satisfaction scores by 20%. • Provided effective Notion training, enhancing team efficiency and productivity. • Analyzed key metrics via Notion dashboards, facilitating data-driven decisions and continuous improvement. Project-based: Research & Development Professional for Mobile Application Development ATNA Solutions Sdn Bhd | Kuala Lumpur, Malaysia January 2023 – April 2023 • Researched existing TNA mobile apps to pinpoint improvement opportunities. • Teamed up with designers, developers, and product managers to define project scope. • Analyzed user needs, market trends, and competitors to guide development. • Contributed to brainstorming sessions for innovative feature ideas. • Built prototypes to showcase new features' feasibility. • Ensured smooth integration of R&D findings into the app's design. • Assisted in creating product documentation like user manuals and specs. Project-based: Website Designer and Content Writer AmplifySec Sdn Bhd | Selangor, Malaysia October 2023 – December 2023 • Designed visually appealing websites with WordPress Elementor. • Ensured responsiveness across various devices and screen sizes. • Customized WordPress themes for desired layout and functionality. Educational Background Master of Arts in Education - Major in Mathematics Bataan Peninsula State University | Balanga City, Bataan January 2021 – April 2022 Finished all academic requirements (Undergraduate) Bachelor of Secondary Education - Major in Mathematics Gordon College | Olongapo City, Zambales June 2015 – May 2019