Catalina Bucur

Cătălina Bucur Content Writer | Copywriter | Journalist Based in Bucharest, Romania mobile: - email:- Content Writer Athena Solutions Pty Ltd (Froothie, Prestige Home Appliances, FitnessX, VIE, HoverX) August 2016 - Present As a content writer for Athena Solutions Pty Ltd, I have written, edited and/or proofread the articles on the Froothie Blog (the company's biggest e-commerce business). For the last two years, I have written SEO-friendly website content for the company's e-stores in AU and NZ Froothie, Prestige Home Appliances, FitnessX, VIE, and HoverX - from landing pages and listings to banner copy and ad copy, helping on-page and off-page search engine optimization. Moreover, I lead the company's email marketing strategy, with weekly successful newsletters going out to a database of over 40K (knowledge of working with marketing platforms as MailChimp has always been a plus), and also handled the Amazon and eBay listings created for the Australian and US markets (Portfolio can be provided upon request). I have also handled the company’s Social Media feed (Facebook, Instagram, and YouTube), writing content for daily posts, various strategies and Social Media Ads. I am also writing and editing marketing materials, flyers, brochures, presentations, product packaging and artwork, and handling the Landing Pages of all new product launches in the company. I am quick and efficient to write drafts for Client Support, Marketing, and Management Teams, including drafts created for influencer outreaches or canned responses for Client Support Automatizations. Content Writer Oudh Australia October 2018 - Present I write and edit articles as per request for the company's blog, tackling natural perfumes & fragrances topics in an engaging, fun, SEO-friendly style, while promoting the company's shop and products. (Samples can be provided upon request). Content Writer My Absolute Beauty September 2018 - Present I write weekly articles for this e-commerce website’s blog, from the areas of beauty, makeup, and cosmetics, with the aim of promoting the company’s products in a catchy, entertaining style. (Samples can be provided upon request). Digital Marketing Coordinator | Digital Marketing Executive Athena Solutions Pty Ltd (Froothie, Prestige Home Appliances, Fitness HX, VIE, HoverX) August 2016 - Present For the past 2 years I also have been working as a marketing coordinator/executive for Froothie (the largest company within Athena Solutions Pty Ltd) - an aspect which has proved to be an asset for my Content Writing Experience. As a Marketing Coordinator, I design and implement successful marketing strategies for the company’s high-end products, with a focus on influencer marketing, making sure that the campaigns run to the deadline and on budget. I also lead the company’s email marketing campaigns, with newsletters going out weekly to a database of over 40K, oriented towards increased revenue, brand awareness and creating an engaged community. (Portfolio can be provided upon request). I use all the marketing knowledge I have in my Content Writing for an increased ROI. Europe Team Manager Athena Solutions Pty Ltd (Froothie) December 2017 - Present For almost a year, I have been a resourceful manager of the European Froothie Team, focused on efficiency, implementing and following systems and procedures, driven to cut company costs and boost company revenue through innovative management techniques. I am organized and driven, hardworking, with excellent written, oral and interpersonal communication skills. I am eager and successful in building and motivating dynamic teams, within the constraints of budget and time. Skills and responsibilities: ● ● ● ● ● ● ● ● Coordinate the operations of different departments and teams (Marketing, Copywriting, Social Media, IT, Customer Support, Sourcing, Logistics) to ensure that they all pull in the same direction and tasks are handled fast and efficient. Daily or weekly meetings with General Managers to create company strategies & ensure their plan and view regarding the company is implemented and followed. Work with team members to increase individual performance and set realistic improvement goals. Determine areas of improvement for cost control and initiate changes. Reduce expenses by minimizing waste and allocating tasks properly to staff members, plus optimizing on-site work processes. Evaluate employee performance, set goals and developed improvement plans. Train employees in areas such as Marketing, Social Media, Copywriting, Website Monitoring, and Customer Support. Handle payroll information and timesheet monitoring for Froothie EU staff members. Television Editor and Reporter, Screenwriter and Live Correspondent Digi24 Romanian Television November 2011 - July 2016 In my almost 5 years at Digi24 Television in Romania, I was an editor, reporter, screenwriter, and live-correspondent for a successful cinematography weekly TV show. I have created press-articles, editorials, cover-stories, TV-show scripts, advertorials, and feature reports, I have covered film-festivals and competitions, broadcasted live from events such as the Berlin Film Festival or the Strasbourg Film Festival, and successfully conducted interviews with actors and directors. The show is in Romanian but it can be followed here: https://www.digi24.ro/emisiuni/ca-n-filme Television Editor and Reporter Pro TV Romanian Television July 2007 - October 2011 In my over 4 years at Pro TV Television in Romania, I was a reporter and editor for a successful daily entertainment live TV show called "Happy Hour". I created feature reports and TV-show scripts, learning how to work on a tight deadline. The experience here has made me a keen communicator, focused on delivering informative and engaging content, and competitive results - in a fast, efficient style. The show is in Romanian but it can be followed here: http://lamaruta.protv.ro/ Media Image Press Monitoring Agent September 2005 - May 2007 I worked as a Press Monitoring Agent for Romania's biggest press monitoring agency at the time. My responsibilities were daily press monitoring for our company's top clients and writing reports regarding their press appearances. Mediafax Press Agency Reporter July 2004 - July 2005 Social Reporter for one of the most prestigious press agencies in Romania, this was my first hands-on job in journalism - and the one that defined and shaped my writing style. As a reporter for Mediafax, I had to research, pitch, cover and then write and edit stories of national interest that afterward could be shared by newspapers and television. Responsible for creating newsworthy, engaging and well-researched content. Education Journalism and Communication Licence - 2007 University of Bucharest, Romania, Faculty of Journalism and Communication Studies. Relevant Coursework: Creative Writing, Television Reporting, Copywriting, Principles of Advertising, Theories of Mass-Media and Mass Communication, Intercultural Communication, Market Research. Computer Science Degree - 2003 National College of Computer Science “Tudor Vianu”, Bucharest, Romania Cambridge Assessment English Certification - 2002 Other Experiences Horeca Baking and Pastry Course - 2015 In 2015 I was leading a successful cooking blog in Romania (now currently undergoing a rebranding campaign). I found it important to attend a professional and internationally recognized Baking and Pastry Course, as I wanted my blog articles to be correct and to-the-point while providing important knowledge to my readers. This course has helped me with all my current clients in the health and cooking field, as my articles are not only 100% original, but also extremely informative and accurate. Screenwriter Course - 2013 At that time I was working as a journalist at Digi24 Television in Romania for a weekly show about cinematography. I wanted to improve my writing styles - and especially my TV/film screenwriting style - so I took a private course in screenwriting. The course provided a thorough overview of the key narrative elements to consider when writing a feature film and I find myself using techniques and tips from that course even today, with my e-commerce clients. Director Course - 2013 At that time I was working as a journalist at Digi24 Television in Romania for a weekly show about cinematography. As I wanted to improve my reporting techniques, I took a private Film Director Course in 2013, where I learned about proper filming techniques, camera angles, cinematography history and telling a story properly via images. Languages English - Advanced. Romanian - Native