CATALINA BAYONA VELEZ-• linkedin.com/in/catalinabayonav/
SUMMARY
Dynamic business development strategist and project management professional with over 7 years of experience. Proven
track record in driving sales growth, managing complex client relationships, and launching innovative projects in
established and emerging markets. Expert in identifying market opportunities and executing strategies to introduce new
products, expand pipelines, and increase revenue. Bilingual in Spanish and English, with a strong ability to engage with
C-suite executives and industry stakeholders.
EXPERIENCE
2019 – 2025
Zeton Inc.
Toronto, Canada
Business Development
Business Development: Spearheading sales and marketing initiatives for U.S. and Latin American clients, driving
business growth and expanding market presence in key regions.
Client Relations Management: Managed initial client engagements by facilitating inquiries, developing project
requirements, and collaborating with engineers to create proposals, scopes of work, and quotes for modular
chemical pilot and production plants.
Marketing Coordination: Led marketing initiatives by creating newsletter content, managing vendor relationships,
scheduling photographers, and executing targeted email campaigns to enhance client engagement.
Project Leadership: Act as a subject matter expert (SME) for catalyst circulating cracking (DCR) projects within the
sales department, coordinating with sales and project engineering teams to ensure project timelines and budgets
were met for projects valued at over $2.5M.
2019 – 2019
Steadiwear Inc.
Toronto, Canada
Business Development Associate
Client Relationship Development: Collaborated closely with engineers and sales professionals to build and nurture
client relationships, supporting pre-sales efforts for an innovative startup in the medical equipment industry.
Targeted Marketing Strategy: Identified and analyzed target client bases, developing a tailored marketing strategy
aimed at specific distributors and neurologists to drive pre-sales and expand market reach.
2016 – 2018
Chemiworld S.A.S.
Bogota, Colombia
Market Intelligence / Business Development Engineer
Sales Strategy Implementation: Developed and executed sales strategies informed by market research and trend
analysis, resulting in new business acquisitions and an expanded sales portfolio for existing customers.
Product Launch Management: Managed the introduction of three new products to the market, overseeing supplier
and client relationships to ensure successful product-market fit and strategic product placement.
International Market Expansion: Spearheaded efforts to expand market pipelines beyond national borders,
implementing successful sales strategies in Ecuador and Peru, increasing the company’s regional footprint.
EDUCATION
Humber Institute of Technology and Advanced Learning
Business Management – Entrepreneurial Enterprise Post-Graduate Certificate (2019)
La Sabana University
Bachelor of Chemical Engineering (2016)
Toronto, Canada
Bogota, Colombia
