Casse Mendoza

Casandra Mendoza Multi-skilled Digital Marketing Specialist | Media Buyer | Local SEO & GBP Analyst - @workwithcasse - Cavite, Philippines Professional Summary Strategic and data-driven digital marketer with 12+ years of experience scaling brands through Meta Ads, offering a full-pack Local SEO and GBP strategy for single and multi-location businesses, and producing high-converting content, both graphics and copywriting. With proven track record managing $10K+/day ad spend, optimizing 900+ Google Business Profiles, and delivering growth for venues, coaches, real estate firms, and SMBs. Collaborative, analytical, and process-oriented—adept at partnering with agencies and business owners globally. Professional Experience Setup, optimized, and scaled paid campaigns for over 200+ venues. Performed A/B testing, audited campaigns, created compelling ad copy, graphic designs, video ads, and analyzed performance data. Managed teams, workflows & systems, client comms, and SOP development. Senior Media Buyer US-based Venue Marketing Agency Contractual October 2023 – May 2025 1 year and 7 months (Promoted role) Paid Social Assistant Created and scheduled content across platforms. Ran Facebook ad campaigns, set up pixels, and UTM tracking. Reported on campaign results and managed content calendars. Email Marketing Campaigns. Handled creatives including ad copies. Thrive Internet Marketing Agency Remote, Full-Time Regular June 2020 – January 2025 4 years and 7 months Audited, optimized, and managed 900+ Google Business Profiles for multi-location businesses based in the USA and Canada. Ensured NAP consistency, added localized content, and implemented category and attribute enhancements to boost local visibility. Conducted citation audits, resolved duplicate listings, and tracked performance via multiple SEO tools but not limited to SEMRush, Brightlocal, Local Falcon & GMB API. Local SEO Lead / GBP Analyst US-based Multi-Location SEO Agency Freelance, Contractual January 2018 – April 2024 6 years and 3 months Supported multiple freelance projects across the US, Australia, and the Philippines, providing flexible digital marketing support. Assisted in project coordination, task delegation, and client communication for agency and solo entrepreneur campaigns. Acted as a Facebook Ads Trainer, helping people understand campaign setup, audience targeting, and analytics. Created marketing assets using Canva, including ads, social posts, calendar content, and brand visuals. Provided lead generation support through research, outreach, and CRM updates. Contributed to Local SEO and Google Business Profile optimization, including citation building and on-page SEO updates. Managed SOP documentation, process improvements, and admin tasks to streamline freelance workflows. Freelance Digital Marketing Specialist Remote | Local & International December 2012 – January 2024 Tools & Platforms Ads & Analytics: Meta Ads, Google Ads, GA4, Tag Manager, LinkedIn Campaign Manager Local SEO: GBP Manager, BrightLocal, SEMrush, Local Falcon, GMB API Social Media: Meta Business Suite, Hootsuite, SproutSocial, Canva, CapCut, Grammarly, Jasper.ai CRMs: GoHighLevel, Agile CRM, HubSpot Web: WordPress, Wix, Google Sites Project Tools: Trello, Asana, Notion, Monday.com, Jira Automation & AI: Zapier, ChatGPT, Make, GHL Automations Education BS Information Technology MAPÚA University BS Education - Math & Science De La Salle University - Dasmariñas Skills Paid Ads (FB, IG, LI, Google) Local SEO Google Business Profile Google Analytics Social Media Marketing Social Media Management Image & Video Ads Design Copywriting Basic Website Edits GHL (Medium Experience) Project & Task Management Systems and Automations Artificial Intelligence (AI) CRMs Certifications META Certified Digital Marketing Associate Google Analytics Certified LinkedIn Certified HootSuite Social Media Marketing Certified