CASSANDRA
RIDDELL
CONT ACT
30, Chemin du Nantet, Collonge,
Bellerive, Geneva, Switzerland
--Australian Passport
Swiss Permit C Holder
PROFESSIONAL PROFILE
Dynamic and result-driven professional offering over 9 years of extensive experience
with a rich-mix of transferable gained skills overseeing diverse operations along with
ensuring corporate productivity. Expert in digital marketing specialising in social media,
website development and email marketing.
Excellent communicator with strong verbal and written communication skills.
Equipped with leadership and time management skills as well as facilitating continuous
process improvement, and building cohesive relationships with all levels of
management, peers, and clientele.
Demonstrated expertise in utilizing state-of-the-art technology and techniques to
identify marketing and organizational deficiencies aimed at developing innovative
processes to maximize business profitability and reduce costs. Committed to bringing
added values to enhance short and long-term objectives with ability to grasp and
adapt to new environment, procedures and technologies quickly.
CORE COMPETENCIES
• Sales & Marketing Management
• Leadership
• Communication
• Analytical
• Customer Service
LANGUAGES
English
(native)
French
(fluent)
Spanish
(conversational)
EXPERIENCE
August 2020 to Present | Copywriter & Content Writer– Darc Dev, Remote
• Currently working as a content writer on an extensive range of topics including
Water Sports, Tiny Houses, Yoga and Alternative Therapies, Scuba Diving and more
for a software engineering agency that creates mobile apps and websites for clients.
• Involving tracking and analyzing analytics reports to gain insight on traffic,
demographics, and effectiveness; utilize this information to positively affect future
outcomes.
• Content including social media posts, educational articles, product descriptions,
website content and blog posts.
• Researching keywords and applying to improve SEO.
• Identifying customer needs and areas of interest, creating additional content that is
attractive for specific target markets.
January 2021 to Present | Founder – International Scuba Diving Organization,
Remote
• Devised a scuba diving booking platform with over 5,000 monthly users and 10,000
monthly subscribers.
• Ran several effective Google Ad and Instagram marketing campaigns.
• Devoloped a platform where like-minded divers can interact.
• Researched areas of interest for divers and developed useful content in the form of
blog posts, social media content and email newsletters.
May 2018 to May 2022 | Marketing Manager & PADI Open Water Scuba
Instructor – Various Roles and Locations
• Responsible for all social media pages, email marketing and the TripAdvisor Page,
creating content and improved reach.
• In charge of the team and coordinating daily schedules for diving, snorkelling and
dolphin watching trips, tank filling, handling guest enquiries, responding to emails,
equipment maintenance and staff training.
• Evaluated the financial aspects of the center, such as budgets, expenditures,
research and development appropriations, and return-on-investment and profit-loss
projections.
•
• Engaged in developing and designing the website for each dive centre.
• Taught diving courses and guided certified divers.
EDU CATION
2020 | UNIVERSITA COMMERCIALE
LUIGI BOCCONI
Food and Beverage Management
2020 | COURSERA PROJECT
NETWORK
Search Engine Optimisation
2015 | CASS BUSINESS SCHOOL,
LONDON, UNITED KINGDOM
Master of Science (M.Sc.) In
Marketing, Strategy and Innovation
(First w/ Distinction)
2014 | UNIVERSITY OF
MANCHESTER, MANCHESTER,
UNITED KINGDOM
Bachelor of Science (B.Sc.) (Hons.) In
Psychology (2.1)
2013 | UNIVERSITY OF
MANCHESTER, MANCHESTER,
UNITED KINGDOM
Manchester Leadership Program
2011 | INTERNATIONAL SCHOOL OF
GENEVA, GENEVA, SWITZERLAND
Bilingual International Baccalaureate
AWARDS & HONORS
• Certificate of Recognition for
Excellence, for outstanding customer
service and professionalism in PADI
instruction, PADI
• Recognized as ‘Employee of the
Month’, for three consecutive
months for training and social media
efforts, InterContinental Phnom
Penh
• Received the ‘Good Citizenship’
award, for contributions to
University and local community,
University of Manchester
• Roles: May
2021 to May 2022 | Marketing Manager & PADI Open Water
Scuba Instructor – Aura Divers, Muscat, Oman
• October 2019 to April 2020 | Acting Manager and PADI Open Water
Scuba Instructor - Blue Flow Diving, Muscat, Oman
• May to October 2019 | Marketing Manager and PADI Open Water Scuba
Instructor - Croatia Divers, Vela Luka, Croatia
• April 2019 | PADI Open Water Scuba Instructor and Emergency First
Response Instructor - Bay Islands College of Diving, Utila, Honduras
• December 2018 to February 2019 | PADI Dive Master - 7Heaven Divers,
Dahab, Egypt
October 2016 to April 2018 | Marketing and Communications Manager InterContinental Phnom Penh (rebranded as The Great Duke Phnom Penh),
Phnom Penh, Cambodia
• Directed three-person team responsible for all online and offline marketing events
and initiatives along with delivering daily reporting to senior leadership, including the
GM, Sales Director and F&B Director.
• Orchestrated and coordinated various events including networking events, monthly
Wine & Cheese Nights, monthly art exhibition openings, weekly hotel events, and biyearly concerts.
• Cultivated relationships with key members and local influencers working in English,
Chinese and Cambodian language media outlets, as well as Embassies and schools.
• Engaged in mentoring and training members of the Sales and Reservation team in
effective web development, social media strategy and the Reservation Management
System (RIMS).
• Liaised with graphic designers to produce effective marketing collateral, such as
social media content, flyers, brochures, sales brochures for F&B promotions, rooms
and meeting spaces.
• Responsible for reviewing and addressing all online reviews on local and brand
websites, online travel agency pages and sites such as Trip Advisor and Cvent, as
well as monitored content for the hotel and the restaurant.
• Succeeded in amplifying page likes by 30% on Facebook, 50% on Instagram, and
public engagement by 150% with reach in excess of 2000 views per post on
Facebook and 60% on Instagram.
• Spearheaded rebranding effort starting on February 1, 2018, including developing a
new brand template and guidelines for The Great Duke Phnom Penh, complete with
colors, fonts, brand voice and personality, as well as collateral design and respective
templates.
November 2015 to April 2016 | Marketing Assistant - Saint Blanquat & A.,
Phnom Penh, Cambodia
• Conceptualized and implemented marketing and social media strategies for three
brands for Cambodia’s premier Human Resources, Management Consultancy and
Training Firm.
• Established and instituted firm’s e-marketing strategy and campaigns ensuring
content was new and relevant, highlighting Management Academy’s revolutionary
training opportunities with bi-monthly emails with links to articles.
• Administered and maintained company website, performed various editorial tasks,
developed and innovative content for various platforms, including program,
booklets, and recruitment materials.
• Managed three social media pages on both Facebook and LinkedIn, growing the
audience by up to 30% on one of the pages with engagement at a three-year high.
• Prepared articles for the company website on topics including Human Resources,
Consultancy, Interview Skills, CV Writing, Teamwork, Leadership, and Training
Capacity.
• Coordinated distribution of Management Insider, quarterly magazine that focuses on
business development within the country.
• Created marketing campaigns, including editorial calendars, and managed the
progress and web traffic through Google Analytics also assisted in the creation of
email marketing campaigns and newsletters through platforms such as Mailchimp.
