Cassandra Podor

Cassandra Podor 1255 West 12th Avenue Vancouver BC T- My Why: - I aim to inspire positive impact and progress, personally and professionally. I bring direct experience in communications, social media strategy and outreach coordination from the entertainment sector, service sector and a decade of personal branding. Education: York University, Toronto, Canada – BA Dance Degree,- University of British Columbia, Vancouver, Canada - BA Psychology- Employment: Dancer - Independent Contractor - June 2012 to Present Communications & Branding • I have established a brand which articulates my artistic voice and the services I offer as a performer, instructor and choreographer • Developing and implementing Instagram and Facebook ad campaigns • Weekly marketing materials to promote class offerings and upcoming performances • Using social media analytics to optimize target audience and content • Designing and maintaining a personal website powered by Squarespace • Email, Instagram and Facebook Page channels for client engagement Performer, Coach, Instructor and Choreographer • A classically trained dancer with cross-training in jazz and urban dance as well as burlesque and cabaret. • Local performer with The Crystalline Cabaret, The Ladybirds and La Maison Lust • GoGo Bungalow dancer at The Shameful Tiki Room • Instructor - Weekly drop-in classes with Luminesque Dance, a dance program for womxn and non-binary people • Hired to perform/choreograph for shows, conventions, private parties, bachelorette parties • Hired to teach dance workshops to teach children and adults of all skill sets. • Has taught workshops to thousands of students of all ages in schools, studios and community centres Sales Team and Faculty Member - Luminesque Dance: December 2017 - Present Luminesque Dance is centered around making womxn and non-binary people feel empowered and enriched through dance and performance. Our client base has grown to over 400 dancers across the Lower Mainland since June 2017. Sales Team + Virtual Coaching: • Working with directors to implement goals for retention, converting new leads and lead generation • Converting CRM Database from Excel to Zoho • Coaching dancers through virtual goal-setting sessions resulting in registration for progressive and drop-in classes • Being a voice for the company and a customer sales rep during their registration season and at field events Manager, Communications and Outreach - Rightfoot Studios: July 2015 - August 2016 As part of the management team at Rightfoot Studios, one of Toronto’s most iconic dance studios and creative agencies, I helped to maintain existing structures while working to optimize the Studio's functionality. Rightfoot currently stands as a creative house which connects artists through dance, social media campaigns, fashion and casting opportunities. Social Media & Marketing • communicating pertinent information with team members via Google Suite and Asana • Responsible with CEO/owner for recruitment and training • Responsible for Social Media accounts, delegating videography and editing tasks and developing copywrite and posts for Facebook, Instagram, Twitter • Online and in person brand promotion & customer service: Squarespace website, content marketing and SEO • Booking coordination, recruiter of studio faculty with CEO, programming of special events and Rightfoot affiliated brands and projects. Showroom Associate & E-Commerce Team Member, Kollar Clothing: F/W 2015 Season Showcasing the brand out of Rightfoot Studios, the collections are featured in Toronto Men's Fashion Week and World Mastercard Toronto Fashion Week as well as Complex & GQ Magazine. The brand now flourishes in over 50 retailers worldwide. • • • • • Copywriting and editing content for designer David Kollar Cross-trained in E-commerce distribution and collections In-house stock/inventory for 2015 Fall/Winter Collection Sales associate responsible for engaging capitol investors during showroom tours Acting as a point of contact between Kollar’s designer and Head of Menswear at Zappos for future distributio opportunities Toronto Urban Dance Symposium 2015 Communications Intern - Multiple Venues Selected by the festival coordinators through a competitive intern process, I was granted the following tasks for Canada’s only multi-day celebration of Hip Hop and Urban Dance, powered by Gadfly: • • • • Working with the festival directors to develop and promote five days worth of events Producing event and content marketing via SquareSpace and Social Media (Twitter, Facebook) Communicating with the festival directors on branding visions Community representative/Ambassador