Cas van Lier
Copywriter
I have always loved writing, whether it's long e-books or short
blog posts. It's always a puzzle to figure out how you can convey
your message in the best possible way. I now have more than
six years of experience in content marketing and copywriting,
having written about topics such as lifestyle, fashion innovation,
and learning and development. For years, I have written for an
international audience and have even been published in the
United Kingdom, India, and Japan. Over the last three years, I
have been writing for the Dutch market, but I have since moved
abroad. I now live and work from sunny Bali and am looking for a
new challenge where I can utilize my experience and creativity.
Employment History
Details
Copywriter at Studytube, Amsterdam
Loosduinseweg 593A, The
Hague, 2571AH, Nederland--
JUNE 2021 — PRESENT
In my current role at Studytube, I write about everything related to learning and
development, a sector that has seen tremendous growth in recent years. Using 'use
cases,' I share the possibilities of our learning platform with our target audience in
the form of blogs, e-books, case studies, how-to guides, refreshing website copy,
and larger PR and research campaigns. I also regularly conduct interviews with our
clients to create the best possible content together. In addition, I am responsible
for the selection of, and contact with, relevant media partners.
Marketing and Communications Specialist at PixelPool/Dtail,
The Hague
FEBRUARY 2018 — JUNE 2021
My time at PixelPool enabled me to fulfill various roles on a daily basis. My main
focus was creating awareness and engagement through exciting, relevant, and
intelligent content. In addition, I engaged in internal communication, business
development, and event management. I worked together with our various
international offices and teams to ensure that the world saw the best of what we
had to offer.
Redacteur at For Him Magazine (FHM), Amsterdam
JANUARY 2016 — JULY 2016
I was part of a team that launched the first printed magazine FHM had published
in five years. Additionally, I was responsible for managing, writing, editing, and
publishing articles on their social media channels and website.
Education
Bachelor of International Communication and Media at
University of Applied Sciences Utrecht, Utrecht
SEPTEMBER 2013 — SEPTEMBER 2017
Date / Place of birth
06/16/1993
The Hague
Nationality
Dutch
Driving license
Yes
Links
LinkedIn
Medium
Skills
Google Analytics
Content Marketing
Copywriting
Email Marketing
Digital Marketing
Ability to Work Independently
Team Work
Minor Foreign Reporting (TV Journalism) at Danish School of
Media and Journalism, Aarhus
AUGUST 2015 — DECEMBER 2015
C2 language certificate at European School for English, St.
Jullian, Malta
FEBRUARY 2012 — JUNE 2012
HAVO at Dalton College , Voorburg
SEPTEMBER 2005 — JUNE 2010
Google analytics
Copywriting
Languages
Dutch
English
