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CONSCIOUS BUSINESS THROUGH VALUES
Copyright 2018 by Caron B. Goode
All rights reserved worldwide.
Publication: June 2018
Published by
Inspired Living International, LLC
28450 Corte Portofino
Menifee, California,-
Web sites:
http://www.academyforcoachingparents.com, http://heartwiselife.com
Legal Notices
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permission in writing from the publisher.
While all attempts have been made to verify information provided in this
publication, neither the author nor the publisher assumes any responsibility for
errors, omissions, or contrary interpretations of the subject matter herein.
Disclaimer
The information contained in this book is intended for general reference
purpose only. It is not a substitute for professional advice. This information is
not presented by a medical practitioner and is for educational and informational
purposes only. The content is not intended to be a substitute for professional
medical advice, diagnosis, or treatment. This information is educational in
nature to support your knowledge, personal development, coaching programs,
and goals.
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Table of Contents
Introduction .............................................................................................. 4
The What & Why of Core Business Values ...................................................... 4
A What Do Core Values Look Like? ................................................................ 5
Identifying Your Personal Values ................................................................... 7
Step 1 .................................................................................................... 7
Step 2 .................................................................................................... 7
Decision 1 .............................................................................................. 8
Step 3 .................................................................................................... 9
Step 4 .................................................................................................. 10
Step 5 .................................................................................................. 11
Identify the Values that Will Drive Your Business........................................... 12
Your Business Core Values are ................................................................. 12
Your Business Core Values are NOT… ......................................................... 12
Step 1 .................................................................................................. 13
People .................................................................................................. 13
Customers............................................................................................. 13
Products ............................................................................................... 14
Processes ..............................................................................................14
Step 2 .................................................................................................. 15
Step 3 .................................................................................................. 17
Putting Core Business Values into Action...................................................... 18
Conclusion............................................................................................... 20
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Introduction
The What & Why of Core Business
Values
How
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A What Do Core Values Look Like?
Now that you’ve seen some real core values, where do you feel you need to
improve?
Improvement Area
Notes
1
2
3
4
5
6
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In which areas of your business do you need to identify and communicate your
values more clearly?
Business Area
Values to Identify/Communicate
1
2
3
4
5
6
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Identifying Your Personal Values
Go through the steps and questions outlined in the module for identifying and
prioritizing your values.
Step 1
Look at events that have positively or negatively impacted your life. Especially
consider events that trigger strong emotions
Questions:
Answers:
1. What emotions did it evoke?
2. Are they positive or negative?
3.
3. How has the event spurred you
to take action?
Step 2
Questions:
Answers:
1. What emotions did it evoke?
2. Are they positive or negative?
3.
3. How has the event spurred you
to take action?
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Look at critical decisions you've made in your life and answer the corresponding
questions.
Decision 1
Questions:
Answers:
1. Did this decision result in positive
or negative change?
2. What was the value that led you
to make the decision?
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Decision 2
Questions:
Answers:
1. Did this decision result in positive
or negative change?
2. What was the value that led you
to make the decision?
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Step 3
Use the following questions to give you more ideas for what you value most
Questions:
Answers:
1.
2.
Which person inspired you in life?
What qualities about them were
inspiring?
3.
What was a time when you were
"at your best" and why?
4.
What traits do you admire in
other people or aspire to
cultivate in yourself?
5.
What are your most significant
accomplishments?
6.
6.
Are there any qualities in others
that you can't tolerate?
7.
If you had to explain yourself in
15 words or less to someone who
doesn't know you, what would
you say?
8.
What are rules you've set for
yourself that you follow strictly?
9.
What rules have you made but
find hard to follow?
10. How have you failed?
11.
12. What are activities or outcomes
could you have done better?
13.
14. What makes you feel good,
smile, laugh, or feel fulfilled?
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15. What values do you envision
changing and which would you
like to keep the same?
16. Can you identify a time when you
feel you were inefficient or your
efforts were misguided, and
why?
Step 4
Use this page to brainstorm your initial list of core personal values based on the
questions you answered in Steps 1, 2 and 3
Make sure these values aren’t work-related.
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Step 5
Narrow your list down to three or five that define you.
Top 5 Personal Values
1
2
3
4
5
Check off each value against the criteria of the last module
Criteria
Value 1
Value 2
Sustainable
Constant
Motivating
Personal
Actionable
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Value 3
Value 4
Value 5
Identify the Values that Will Drive Your
Business
Walk through the steps outlined in this module to identify and prioritize your top
3 to 5 core business values that will drive every part of your business.
Remember the guidelines from the module as you go through the activity:
Your Business Core Values are
➢ Unique and Definitive
➢ Simple and Clear
➢ Guidelines for Decision Making
➢ Fundamental
➢ Ideal but Practical
Your Business Core Values are NOT…
➢ Slogans, Buzzwords or Catchphrases
➢ Descriptive
➢ Generic
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Step 1
Brainstorm core values based on the following categories described in the
module:
People
1
2
3
4
5
Customers
1
2
3
4
5
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Products
1
2
3
4
5
Processes
1
2
3
4
5
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Step 2
Start eliminating items that don't meet the necessary criteria.
Use the following list of questions to help you eliminate some of the values. Then
cross out any from your list above that don’t fit your criteria. Use the Notes area
to write down any additional values that come to mind.
Questions
Notes
➢ Does it matter to you whether or
not people associate this value
with you?
➢
➢ Does this value come into play
consistently in everything you
do? Are there ever times when
this value is not essential?
➢
➢ Would this value apply to your
business no matter what type of
business it was? If you started a
new business tomorrow, would
you bring these values to it as
well?
➢ Would you still hold this value to
be true even if it put your
business at a disadvantage
among your competitors?
➢ Will this value still be relevant to
your business in 5 years? How
about 10 or 100?
➢
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➢ If you received enough money to
retire and live the rest of your
life comfortably, would you still
hold this value?
➢
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Step 3
Take the remaining list and prioritize by importance.
Narrow your core values down to three or five that you feel are the essential
drivers of your business.
These are the values that you want to have reflected in everything you do in your
business — your business culture along with the customers, employees, vendors,
and partners with whom to work?
1
2
3
4
5
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Putting Core Business Values into
Action
For each aspect of your business mentioned in this module, make notes of how
you want to see your core values implemented.
If there are other areas of your business not mentioned, add them to your list.
Business Area
Notes
Products
Quality Control
Pricing
Customer and Employee
Involvement
Environmental Sustainability
Passion and Innovation
Other
Customer Service
Employee Handbook
Protocols
Other?
Employees
Screening Process
List of Behaviors
Other?
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Business Operations
Business Processes
Financial Practices
Other?
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Conclusion
Review all your notes and worksheets from the course, including your values
and the core business values that you defined.
Make a list of the actions you will take as soon as you get back to work,
including how you will involve any employees in the process of refining the
core business values and how you will communicate them.
Action
Implementation/Communication
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Deadline
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