Carolynne Higgins

CAROLYNNE HIGGINS ONLINE COPYWRITER, SOCIAL & DIGITAL For the past 8 years I've worked at a safari company as the Content and Digital Manager, a role that comprises varied duties, both online and offline. I have a degree in English, diploma in web development and experience in social media. I am the perfect balance between creative and technical. I have an extensive online portfolio, which can be found on page 4 of my CV. I'm easy to work with, adaptable and hard working. My ideal career path would be in online content, SEO content ,web editor, and digital copywriter. I am looking to work remotely, but am happy to travel when needed. SKILLS SEO copywriting Web editing Photoshop and Illustrator CMS and basic coding Web and graphic design Advanced Wordpress Facebook campaigns Google Analytics Email marketing platforms Social media strategy Web content development General copywriting Blogging Print magazine features Advertorial Project management Technical SEO skills Basic graphic design skills Adaptable in a work environment HOBBIES Running Surfing Pole and aerial fitness Adventure travel Wildlife and nature Design Writing Reading MY DETAILS P: +27 - E:-W: www.travellingcaro.co.za (new) Instagram : @TravellingCaro D.O.B : 13/07/1978 Address : 18 Nerina Crescent Fish Hoek Cape Town WORK EXPERIENCE ONLINE CONTENT AND DIGITAL MANAGER Sun Destinations, Cape Town, South Africa | Reference : Brett Thomson Dates : 2015 - Current Oversee production of content from owners, game rangers, photographer and videographer Collate and organise visual content from 12 - 16 camps Create 3-5 blog stories per week from visual media Use of Photoshop to watermark images and use of Wordpress for blogs Social sharing of blogs and content received from lodges. Ensure growth of Facebook, Instagram and YouTube audience organically and via targeted campaigns Ensure accommodations are marketed properly online using Google tools, SEO tactics and keyword rich content Ad hoc updates of camp websites, website content, fact sheet changes and other online copywriting duties Management of all OTAs and directory listing websites Building of new website for product launches Producing advertorial copy for various print media streams Writing feature articles for local travel magazines and PR company. EMAIL MARKETING EXECUTIVE SDL Technologies, Maidenhead, UK Dates : July 2014- November 2014 Management of a weekly email schedule Email creation via marketing automation tool Marketo Testing of campaigns and segmenting emails to improve open rates Updating, testing, importing and exporting of data Communicate new product developments to translators. Create website landing pages to support quarterly campaigns Work with the digital team to execute delivery of campaigns Alignment of email marketing campaigns with campaign messaging Collaboratively find ways to improve open and click through rate Google Analytics reporting and tagging across all campaigns Recording of all data in SalesForce Hosting webinars to train translators CAROLYNNE HIGGINS ONLINE COPYWRITER, SOCIAL & DIGITAL SKILLS SEO copywriting Web editing Photoshop and Illustrator CMS and basic coding Web and graphic design Advanced Wordpress Facebook campaigns Google Analytics Email marketing platforms Social media strategy Web content development General copywriting Blogging Print magazine features Advertorial Project management Technical SEO skills Basic graphic design skills Adaptable in a work environment DIGITAL COPYWRITER AND SOCIAL MEDIA Sun Safaris, Cape Town, South Africa | Reference : Michelle Astbury Dates : Feb 2012 - Jun 2014 Write all website content and product descriptions Write articles for Africa Geographic and Getaway magazine Daily blogging and proofreading of articles Keyword research and SEO strategies on 7 safari camp websites Create wildlife stories from visual media received from game rangers Ensure growth of direct enquiries from our website Create social media posts for 7 camps Work with field guides and lodge owners for wildlife updates Generate inbound links to websites Creation of landing pages on main website List camp websites on tour operator and affiliate websites Email marketing – monthly newsletter Oversee advertising – print and online Creation of online brochures and fact sheets for safari camps Attend travel trade shows and conduct product presentations HOBBIES Running Surfing Pole and aerial fitness Adventure travel Wildlife and nature Design Writing Reading MY DETAILS P: +27 - E:-W: www.travellingcaro.co.za (new) Instagram : @TravellingCaro D.O.B : 13/07/1978 Address : 18 Nerina Crescent Fish Hoek Cape Town COPYWRITER AND WEB CONTENT SafariNow, Cape Town Dates : 1 May 2011 - 29 Jan 2012 Manage team of 24 people Set daily content listing sales targets Set tasks for editors, proofreaders and freelance writers Ensure writers adhere to in-house style guidelines Conduct website copywriting workshops Account management Generate destination articles CAROLYNNE HIGGINS ONLINE COPYWRITER, SOCIAL & DIGITAL SKILLS SEO copywriting Web editing Photoshop and Illustrator CMS and basic coding Web and graphic design Advanced Wordpress Facebook campaigns Google Analytics Email marketing platforms Social media strategy Web content development General copywriting Blogging Print magazine features Advertorial Project management Technical SEO skills Basic graphic design skills Adaptable in a work environment ONLINE COPYWRITER AND TECHNICAL PRODUCT WRITER GraphicMail, Cape Town Dates : 1 Apr 2009 - 1 Mar 2011 Proofreading company brochures Writing, designing and sending newsletters through the application Ensuring the back end copy in the application is accurate Writing blog articles about the benefits of email marketing Implementing social media product feedback Keeping up with social media trends Working with Vertical Leap trying to overcome canonical SEO issues Writing of Whitepapers, help guides, e-guides and technical support documents Software testing, UX design of product and features Working with marketing department for SEO strategies Setting tasks and time management planners for support team Strategic planning with directors about product improvements Keyword targeting for all the English language franchise websites Creating marketing and online help videos Producing optimised copy for all websites HOBBIES Running Surfing Pole and aerial fitness Adventure travel Wildlife and nature Design Writing Reading MY DETAILS P: +27 - E:-W: www.travellingcaro.co.za (new) Instagram : @TravellingCaro D.O.B : 13/07/1978 Address : 18 Nerina Crescent Fish Hoek Cape Town ONLINE COPYWRITER Ascot Golf Tours, Cape Town | Reference : Tamara O'Keeffe Dates : 1 Jul 2004 - 1 Jan 2009 Ensure websites are designed according to SEO standards Proofreading of print material and web copy Ensure there are enquiries and results from websites Researching new online marketing avenues Working as part of a team to conceptualize and develop websites HTML coding of websites Implementing advertising on websites Writing keyword rich content for websites Analysis of competitor’s internet presence Researching of new internet trends Designing and updating of websites Implementing of SEO ideas across all websites CAROLYNNE HIGGINS ONLINE COPYWRITER, SOCIAL & DIGITAL FORMAL EDUCATION SKILLS SEO copywriting Web editing Photoshop and Illustrator CMS and basic coding Web and graphic design Advanced Wordpress Facebook campaigns Google Analytics Email marketing platforms Social media strategy Web content development General copywriting Blogging Print magazine features Advertorial Project management Technical SEO skills Basic graphic design skills Adaptable in a work environment - Bergvliet High School: Matric Exemption Varsity College: Business communications and Psychology University of Cape Town: Bachelor of Arts Degree (English) London School of Journalism: Cartooning Kent College: Business Development Skills Mactrain Multimedia School: Diploma in Copywriting City Varsity: Basic Web Development PORTFOLIO BLOGGING I wrote the majority of blog posts on the Sun Destinations blog. I've listed a handful of blogs that are popular online. 1. The Week in Pictures : Summer Backdrops and Crimson Kills 2. 10 Good Deeds : The Match of the Klaserie 3. The Week in Pictures : Eggs-actly What You Need for a Hoppy Weekend 4. Dinner Under a Blanket of Stars at Tuskers 5. Chacma Lion Cubs Play with Barn Owl and No one Gives a Hoot WEBSITES HOBBIES Running Surfing Pole and aerial fitness Adventure travel Wildlife and nature Design Writing Reading MY DETAILS P: +27 - E:-W: www.travellingcaro.co.za (new) Instagram : @TravellingCaro D.O.B : 13/07/1978 Address : 18 Nerina Crescent Fish Hoek Cape Town All camp and lodge websites follow the same architecture. Websites rank well and appear in the SERPs for popular keywords. 1. Roam Private Game Reserve 2. Sava Dunes 3. Gorilla Safari Lodge FACEBOOK These are 3 of the Facebook pages that I manage. Posts are creative, informative and inspiring. I narrate all of the images and cross post videos for SEO purposes. I firmly believe in storytelling through Facebook, as opposed to simply posting. I also run campaigns and boost posts. 1. Sun Destinations 2. Roam Private Game Reserve 3. Africa on Foot AD HOC 1. Fact sheets for lodges, example : Gorilla Safari Lodge 2. Getaway Magazine and Africa Geographic author 3. Featured articles and advertorial in print magazines (upon request)