Substantial experience in paid search advertising, having worked both for agencies as well as in-house. Currently managing 80% of national spend for one of the nation's top insurance carriers utilizing Google Ads, Bing Ads, & Search Ads 360 platforms.
Produced the following results within 6 months of taking over management of a paid search campaign for an existing client:
Improved average conversion rate by 113.4%
Decreased average cost per conversion by 63.3%
Produced the following results within 2 months of taking over paid search campaigns for an existing non-seasonal client:
Decreased average cost per lead by more than 83%
Improved average conversion rates by more than 558%
Quadrupled the average number of SQLs acquired per month
Decreased overall ad spend by 32%