Carolyn C Tedholm

CAROLYN CHASTAIN TEDHOLM- Cell:- Follow me on LinkedIn SU MM AR Y  Creative problem-solver with collaborative spirit  Extensive experience managing and working in virtual teams  Industries served include IT/Internet; business/finance; healthcare; HR and training/education  Master of Arts in English/Education, with concentration in teaching business writing C O RE C O MP ET E NC IE S  Website audits: audience and purpose analysis; content taxonomy development; content repurposing and reuse  Content strategies and development for search engine optimization (SEO) and marketing (SEM)  Resource identification and analysis  Style guide development and implementation  Technical and marketing content planning, copywriting and editing P RO F E S SIO NAL EXP ERIE NC E March 2018 – Feb 2019: Senior Technical Copywriter (Contract) IQVIA Seattle, WA (remote)  Provided guidance on strategies and best practices for user assistance and related UI content.  Mentored one junior copywriter developing and editing UI, email and internal communications content.  Planned, developed and edited user interface and assistance copy for healthcare/pharma data management applications.  Developed and implemented writing and style standards. June 2015 – Jan 2018: Senior Content Strategist Ogilvy CommonHealth Worldwide Parsippany, NJ Interfaced with UX, IT, Account, Creative and Copy teams to plan, develop and execute effective Internet-based information programs for pharmaceutical clients  Conducted content audits and analyses. (Related website: Apoquel Dogs)  Performed SEO/SEM research and analysis, including keyword identification and planning, metadata development and analysis. (Related website: Stroke Awareness)  Guided and assisted with development of search-related content, including metadata and tagging, on-page content structuring, and paid search (SEM) ad content. (Related website: Her HSDD)  Developed, edited and evaluated video scripts; edited and evaluated video content.  Guided copywriters developing website, social media and email content. (Related website: Deplin.com) July 2014 - June 2015: Lead Technical Copywriter (Temp) MetLife Bridgewater, NJ  Developed and distributed user surveys and questionnaires to determine system requirements; analyzed feedback, interviews and data to develop user personas and user journey documents.  Wrote and edited informational and process assistance copy for the company's online servicing sites; advised system developers on content strategy, placement and maintenance.  Updated and revised the company's digital content style guide. Sept 2012 – July 2014: Digital Copywriter (Contract)     Express Scripts Franklin Lakes, NJ Analyzed, reviewed, edited and created copy for email, website and SMS messaging. Audited, analyzed, edited and created content for Web-based user assistance. Analyzed and updated metadata content for search engine optimization (SEO) and search-based marketing (SEM). Served on corporate style committee. CAROLYN C. TEDHOLM Aug–Nov 2010; Feb-Aug 2011: Content Strategist/Copywriter PROFESSIONAL EXPERIENCE Razorfish New York, NY  Planned, wrote and evaluated copy for an innovative web-based user assistance and troubleshooting system supporting advanced in-car communication, navigation and entertainment systems. (Related website: SYNC with MyFord Touch)  Conducted content audits and rhetorical analysis for site maintenance and migration.  Developed and maintained nomenclature, style, formatting and writing standards. Aug 2009 – Sept 2012: Principal (Writer/Editor/Content Strategist) Carolyn C. Tedholm & Associates Rockaway, NJ Major projects included:  Technical Communications Specialist: Analyzed, reorganized and updated content for a specialized software version; advised staff on content management techniques and strategies. Tested and evaluated interface functions and recommended improvements to developers. Developed strategy for implementing MadCap Flare technology.  Project Manager/Technical Writer: Led a writing team developing scripts and procedures for software user orientation videos; updated and revised writing and style standards. Feb 2008 -- Aug 2009: Sr. Technical Editor Automatic Data Processing, Inc. Parsippany, NJ Edited and prepared marketing, training and reference materials for publication in print and electronic media. Ensured consistency of terminology, style and formatting, maximizing accessibility across dozens of communications and learning systems. June 2007– Feb 2008: Sr. Technical Writer Archive Systems, Inc. Fairfield, NJ Created, updated and managed content for use in printed and online documents; developed system for single-sourcing customized document sets for specific clients. May 2002 – Feb 2007: Sr. Technical Communication Specialist MYOB US, Inc. Rockaway, NJ Analyzed, designed, developed, edited and built single-sourced, context-sensitive, web-based, print and online help systems for business accounting software used in the U.S. and eight other countries.  Leading content analysis and development in a cross-functional, international team, designed and rebuilt an HTML help system to encompass four interrelated, single-sourced systems. Designed, created and implemented contextsensitive XML-based assistance displayed in the user interface.  Audited, revised and updated system alert messages; designed and developed a linked, context-sensitive HTML troubleshooting system. Oct 1991 – Mar 2002: Principal Consultant / Owner Write Access, Inc. Rockaway, NJ Project manager and supervisory writer/editor for teams of 4 to 8 writers, editors and designers developing a variety of communications and instructional projects for print and electronic media. Major projects included:  Content analysis, design and development for a set of administrative manuals used in the troubleshooting, maintenance and repair of the CitiCorp ATM network.  Printed user materials and online help content for the system interface in Lucent Technologies’ sales management software system.  Promotional articles, and printed and electronic resource kits for AT&T’s “Solutions” business resources programs.  Printed and on-line software user materials, computer-based and classroom instructional materials for Dun & Bradstreet customers and sales force. ED UC AT IO N A N D T R AINI N G  Virginia Commonwealth University, Richmond, VA: Master of Arts - English/Education (Teaching Writing)  Webster University, St. Louis, MO: Bachelor of Arts – English  Other formal training: Editing and writing advertising copy; website design concepts and techniques; HTML/DHTML, HTML5, JavaScript, CSS, XML/XSLT; search engine optimization (SEO); WordPress; designing and evaluating computer interfaces 2 CAROLYN C. TEDHOLM MORE INFORMATION P RO FE SSIO NAL AS S O C I AT I O NS  Society for Technical Communication (Senior Member): 1988 – 2016  International Webmasters Association/HTML Writers Guild: 2001 – Present  Content Management Professionals (CMPros): 2007 – Present SO F T W AR E A ND T O O LS     Expert User: Microsoft Word; SnagIT; PaintShop Pro; various image editing software products Regular use: Skype, Slack, Box, Adobe Acrobat; Microsoft Excel, SharePoint and PowerPoint; Jira/Confluence; Screaming Frog SEO; WebCEO Familiar with: Basecamp, Dropbox, MadCap Flare; Adobe Photoshop; Adobe Framemaker and Dreamweaver; Visio; Visual SourceSafe; Adobe Captivate; Adobe Camtasia Some experience: Adobe Flash, InDesign and XMetaL AD DIT IO NA L WO R K S AM P LES CCTedholm_WorkS amples-2019.pdf 3