Caroline Ryan

 Caroline Ryan Education 1997 Bachelor of Business - Queensland University of Technology 2012 Business Analyst Course -Thompsett International Systems Adobe Creative Suite Website CMS HTML Email Systems – Campaign Monitor, Mail Chimp Facebook/Instagram – Adverts Manager, Pixel Manager, Power Editor Salesforce Google Analytics Google AdWords Career Profile A self-motivated and proactive marketing professional, with over 15 years’ experience working across all aspects of marketing. Results driven with analytical and creative skills that are adaptable across a broad range of marketing and business needs. Successful in developing and implementing innovative marketing strategies and brand executions into market. Specialities Strategic marketing planning, development and implementation. Team leadership capabilities to create an environment focused on staff engagement, accountability and decision making. Media planning, buying and contract negotiation. Campaign creation and management across all media channels. Brand creation, strategy, and management across single and multiple portfolios. Digital expertise across social, website, CRM, EDM and advertising and strategy. Extensive experience in direct marketing methodologies. Extensive research experience, translation of consumer insights and analysis. Communications strategy across media, social, issues management and public relations. Strong analytical, business case and marketing plan writing skills matched with an ability to articulate strategies and implement effective solutions to complex business problems. Agency management (advertising, media, research, digital, PR). Extensive experience with media buying and planning across all markets in Australia and New Zealand in all channels. Extensive project management experience. High level budget development and cash flow management. Extensive experience in performing in complex stakeholder environments. Employment Summary May 2016 - Current Canny Group Marketing Manager April 2015 - January 2016 Funlab Marketing Director July 2013 – March 2015 ICC Cricket World Cup 2015 Marketing Manager (AU/NZ) October 2011 to March 2013 Lend Lease National Marketing Manager October 2007 to July 2011 Village Roadshow National Marketing Manager May 2005 to September 2007 National Advertising Manager January 2003 to April 2005 Marketing and Advertising Executive June 1999 to December 2002 Film Programmer / Buyer