Caroline Nelson

Caroline N. Nelson- |- Education: Marian University, Fond du lac, WI May 2019 Bachelor of Science Double Major: Marketing and Public Relations GPA: 3.5 Awards: Marketing and Public Relations Student of the Year April 2019 Dean’s List Fall 2018 Certification: Twitter Flight School Certification Google Analytics Certification SEO Training Course- Hub Spot Academy Social Media Analytics- Quintly Academy Expertise: Work Experience: Social Media Coordinator Marian University, Fond du Lac WI September 2018-May 2019 Office of Marketing and Communications, Intern Maintained strong social media and brand presence across Twitter, Facebook, and Instagram platforms Create a project plan, social media tool kit, and press releases Work with team to make specific and recommendations for new growth opportunities among students and the university Monitor and report key performance metrics and trends Accomplished monthly engagement goals by increasing web traffic Increased follower base by 50% since September 2018 by running contests, creating ads, and discovering current trends Facilitate online conversations with students over social media platforms Created a business account for the university Instagram to measure analytics Utilized social media analytics tools such as Twitter, Facebook, and Instagram analytics to track consumer engagement Individually conducted primary research of our current followers on Twitter and Instagram to further analyze the target demographics Increased readership by 40% in 7 months by generating over 40 new followers Introduced marketing strategies that increased brand recognition and online traffic counts by 80% Work Study Office Assistant Marian University, Fond du Lac WI June 2018-August 2018 Center for Academic Support and Excellence Assisted with summer projects including creating visually impactful bulletin boards. Created student mentor packets containing confidential information including transcripts, personal information and academic probation notifications. Upheld confidentiality according to FERPA standards to the highest degree. Helped facilitate departmental move to new campus location including setting up student space, offices, and testing rooms. Sales Associate American Eagle, Fond du lac, WI June 2015-Febuary 2016 Created unique floor displays of new products to increase visibility. Trained two new employees on corporate marketing programs and customer service. Assisted with cash register and customer assistance. Managed inventory of stock room merchandise. Campus Activities: Marian University Intramural Sports, Member,- Developed concentration, strong work ethic, and perseverance to meet personal and team goals Provided leadership as the team captain for all intramural sports I participated in Organized informal meetings to facilitate and improve communication among team members Service Involvement: Fond Du Lac St. Francis Terrace, Volunteer, 2015 Fond Du Lac St. Paul’s Cathedral Broken Bread Food Pantry, Volunteer, 2015 Fond Du Lac Beautification Project, Volunteer, 2018 Revamped 30% of window plan and merchandising, selecting which pieces to display together Collaborate with other students and management to strategize best ways to increase accent and furniture sales Facilitated overstock inventory through attractive displays